Merchant services Audience in United States

Merchant services logo

Merchant services has an estimated audience of 550,697 people in United States. 43.0% are female, 57.0% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Indeed.com, Contactless payment, DeviantArt, Capital One.

The average Merchant services fan in United States is 41.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Indeed.com, Contactless payment, with strongest over-indexing on Google Maps (10.68× the country average). Demographically, the Merchant services audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Merchant services fans

Demographic split for Merchant services audience in United States
MetricValue
Female43.0%
Male57.0%
Average age41.9
Estimated audience size550,697

Audience persona

The typical Merchant services fan in United States is more male, around 41.9 years old, with strong Quality Awareness tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Merchant services in United States
RegionReachAffinity
California60,5171×
Texas53,5471.13×
Florida38,4171.03×
New York37,2211.21×
Georgia19,1811.13×
Pennsylvania17,3820.94×
Virginia16,5591.23×
Illinois16,2260.88×
North Carolina15,9220.96×
New Jersey14,3491.02×
Ohio14,2430.84×
Michigan14,1790.98×
Arizona11,6021.03×
Tennessee11,1361.01×
Massachusetts10,7290.99×
Washington9,2420.84×
Wisconsin8,9641.08×
Kansas8,7152.01×
Alabama8,4461.1×
Missouri8,3820.94×
Indiana8,2190.82×
Colorado8,0120.92×
Maryland7,8980.83×
Minnesota7,8050.99×
Louisiana7,3311.03×
South Carolina7,0940.86×
Oklahoma6,4191.05×
Oregon6,0950.97×
Nevada5,7151.07×
Kentucky5,4100.78×
Utah5,2911.07×
Connecticut5,0490.91×
Mississippi4,8981.08×
Arkansas4,2790.94×
Iowa4,2550.94×
Nebraska3,0991.12×
Idaho2,7380.99×
New Hampshire2,4431.13×
New Mexico2,2990.83×
Maine2,0901.06×
Hawaii2,0810.88×
West Virginia1,8530.72×
Montana1,7591.15×
Rhode Island1,3940.8×
South Dakota1,3891.09×
Delaware1,3450.88×
Washington, District of Columbia1,2830.78×
North Dakota1,1831.05×
Alaska1,1430.97×
Vermont9490.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Merchant services audience
BrandAffinityCategory
Google Maps10.68×Internet & Social Media
Indeed.com9.77×Business & Career
Contactless payment33.16×Business & Career
DeviantArt15.74×Internet & Social Media
Capital One8.71×Business & Career
Autism Awareness19.03×Health
Jollibee21.08×Food & Beverages
Diabetes mellitus awareness12.48×Health
Enterprise Rent-A-Car9.67×Cars & Mobility
Christina Hendricks25.45×Movies & TV
Apple Store12.05×Shopping
CarGurus8.76×Cars & Mobility
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Vistaprint17.81×Business & Career
HubSpot19.82×Internet & Social Media
BlackBerry27.03×Technology & Electronics
ICloud11.97×Technology & Electronics
Circle K8.87×Shopping
Google News7.12×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Merchant services audience
TraitClusterScore
Quality AwarenessPREMIUM3.14
Urban LifestyleOPEN1.75
Career OrientationPOWER1.72
TravellingTHRILL1.62
Need for SecurityCONSERVATISM1.44
Price SensitivityPREMIUM1.39

Worldwide distribution

Worldwide audience distribution share by country for Merchant services
CountryShare
United States25.5%
India10.3%
Japan7.9%

See Merchant services audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Merchant services have in United States?

Merchant services has an estimated audience of 550,697 people in United States, concentrated in California and Texas.

What is the gender split and age of Merchant services fans?

43.0% of Merchant services fans are female, 57.0% are male, with an average age of 41.9 years.

Which brands do Merchant services fans like most?

Merchant services fans show strongest brand affinity for Google Maps (10.68×), Indeed.com (9.77×), and Contactless payment (33.16×) over the country average.

Where do Merchant services fans live in United States?

Merchant services fans in United States are most concentrated in California (reach 60,517), Texas (reach 53,547), and Florida (reach 38,417). These three regions account for the largest share of the active audience.

What other brands do Merchant services fans also like?

Beyond Merchant services itself, the audience over-indexes on Indeed.com (9.77×), Contactless payment (33.16×), DeviantArt (15.74×), and Capital One (8.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Merchant services. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.