Rascasse Audience Intelligence

Merchant services Audience in United States

A data profile of the people who buy, follow and care about Merchant services in United States — modelled from more than twelve digital signal sources. Merchant services has an estimated audience of 550,697 people in United States.

#11005among Topic in United States#2155in Business & Career

The average Merchant services fan in United States is 41.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Contactless payment, Sustainable energy, Retail banking, with strongest over-indexing on Contactless payment (26.88× the country average).

Demographically, the Merchant services audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Quality Awareness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Merchant services fan in United States is more male, around 41.9 years old, with strong Quality Awareness tendencies and a notable affinity for Contactless payment.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Merchant services profile in United States.

Audience size
551K
in United States
Gender
43.0%♀
57.0% male
Age
41.9
average years
Country rank
#34608
Topic in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Merchant services fans

43.0% are female, 57.0% are male, average age 41.9.

Fig. 02

Gender split

43.0%
Female
57.0%
Male
Demographic split for Merchant services audience in United States
MetricValue
Female43.0%
Male57.0%
Average age41.9
Estimated audience size550,697
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Merchant services audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3921%
40-4923%
50+25%
Fig. 04

Worldwide distribution

25.5%

of the worldwide Merchant services audience comes from United States.

Worldwide audience distribution share by country for Merchant services
CountryShare
United States25.5%
India10.3%
Japan7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Merchant services audience in United States is strongest.

Fig. 05

Top regions by affinity

Merchant services fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~7K1.60×
02Wyoming~1K1.23×
03Virginia~20K1.22×
04Nevada~6K1.19×
05New York~40K1.18×
06Oregon~7K1.11×
07Montana~2K1.11×
08California~70K1.10×
09Florida~40K1.10×
10South Dakota~1K1.08×
11Texas~50K1.06×
12Utah~5K1.06×
13Mississippi~5K1.06×
14Nebraska~3K1.06×
15New Hampshire~2K1.06×
16Tennessee~10K1.05×
17Georgia~20K1.04×
18Oklahoma~6K1.04×
19Alabama~8K1.03×
20Idaho~3K1.03×
21Louisiana~7K1.02×
22Arizona~10K1.01×
23Maine~2K1.01×
24North Dakota~1K1.01×
25New Jersey~10K1.00×
26Alaska~1K0.99×
27Wisconsin~8K0.98×
28Colorado~8K0.96×
29Arkansas~4K0.96×
30Iowa~4K0.96×
31Washington, District of Columbia~2K0.96×
32Delaware~1K0.96×
33Connecticut~5K0.95×
34Ohio~20K0.94×
35Michigan~10K0.94×
36Pennsylvania~20K0.92×
37Massachusetts~10K0.92×
38Missouri~8K0.92×
39Hawaii~2K0.91×
40South Carolina~7K0.90×
41North Carolina~10K0.89×
42Washington~10K0.89×
43Minnesota~7K0.89×
44New Mexico~2K0.89×
45West Virginia~2K0.89×
46Rhode Island~2K0.89×
47Kentucky~6K0.88×
48Illinois~20K0.85×
49Maryland~8K0.83×
50Indiana~8K0.82×
Fig. 06

Affinity by region

Affinity by region — Merchant services, United States
0.82×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Merchant services audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Merchant services audience
#·InterestCategoryAffinity×
01Near field communicationTechnology & Electronics45.32×
02Contactless paymentBusiness & Career26.88×
03Retail bankingBusiness & Career11.40×
04Online bankingBusiness & Career8.59×
05Sustainable energyHome & Garden8.53×
06Mobile paymentBusiness & Career8.36×
07Elderly careHealth8.25×
08Home automationTechnology & Electronics6.03×
09LinkedInInternet & Social Media5.63×
10InnovationBusiness & Career5.50×
11Renewable energyBusiness & Career5.43×
12FedExBusiness & Career4.74×
13First class travelTravel & Leisure4.49×
14Mortgage loansBusiness & Career3.94×
15Vehicle insuranceCars & Mobility3.78×
16Solar energyHome & Garden3.67×
17United Parcel ServiceBusiness & Career2.86×
18Financial servicesBusiness & Career2.67×
19AirbnbTravel & Leisure2.17×
20PinterestInternet & Social Media1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Merchant services audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Merchant services audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.44×
SustainabilityBALANCE2.68×
Convenience OrientationPREMIUM2.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Merchant services audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
CreativityOPEN0.79×
Healthy LifestyleBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Merchant services have in United States?

Merchant services has an estimated audience of 550,697 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Merchant services fans?

43.0% of Merchant services fans are female, 57.0% are male, with an average age of 41.9 years.

03

Which brands do Merchant services fans like most?

Merchant services fans show strongest brand affinity for Contactless payment (26.88×), Sustainable energy (8.53×), and Retail banking (11.4×) over the country average.

04

Where do Merchant services fans live in United States?

Merchant services fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Merchant services fans also like?

Beyond Merchant services itself, the audience over-indexes on Sustainable energy (8.53×), Retail banking (11.4×), Online banking (8.59×), and Innovation (5.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Merchant services audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Merchant services. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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