Norton AntiVirus Audience in United States

Norton AntiVirus logo

Norton AntiVirus has an estimated audience of 615,818 people in United States. 45.2% are female, 54.8% are male, average age 46.9. Top regions: California, Texas, Florida. Top brand affinities: AVG (software), Avast!, Antivirus software, Computer security, Myanmar Football Federation.

The average Norton AntiVirus fan in United States is 46.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include AVG (software), Avast!, Antivirus software, with strongest over-indexing on AVG (software) (193.94× the country average). Demographically, the Norton AntiVirus audience skews balanced with an average age of 46.9, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Norton AntiVirus fans

Demographic split for Norton AntiVirus audience in United States
MetricValue
Female45.2%
Male54.8%
Average age46.9
Estimated audience size615,818

Audience persona

The typical Norton AntiVirus fan in United States is balanced, around 46.9 years old, with strong Need for Security tendencies and a notable affinity for AVG (software).

Top regions in United States

Top regions ranked by reach for Norton AntiVirus in United States
RegionReachAffinity
California57,0150.84×
Texas48,9730.93×
Florida42,3741.02×
New York31,5630.92×
Pennsylvania20,7531×
Ohio19,8871.05×
Illinois19,8770.97×
Georgia18,4790.97×
North Carolina18,2140.98×
Virginia15,4881.03×
Michigan15,2470.95×
New Jersey14,7580.94×
Arizona13,7401.09×
Massachusetts13,0431.08×
Tennessee12,1020.98×
Washington12,0550.98×
Indiana11,5641.03×
Missouri10,1641.02×
Wisconsin10,1471.1×
Maryland10,0160.95×
Colorado9,4660.98×
Alabama9,1201.06×
South Carolina8,8210.95×
Minnesota8,3390.95×
Louisiana7,4410.94×
Kentucky7,4260.96×
Oklahoma7,2991.07×
Oregon6,8140.97×
Connecticut6,0290.98×
Kansas5,5121.14×
Iowa5,4821.08×
Arkansas5,3411.05×
Nevada5,2050.87×
Mississippi4,8580.96×
Utah4,4830.81×
Nebraska3,4251.11×
New Hampshire3,2491.34×
Idaho3,1771.03×
Maine3,0801.4×
New Mexico3,0100.97×
West Virginia2,9571.03×
Hawaii2,2310.84×
Montana1,7631.03×
Rhode Island1,6190.83×
Delaware1,5120.89×
South Dakota1,4841.04×
Vermont1,3891.28×
Alaska1,3331.01×
Washington, District of Columbia1,2910.7×
North Dakota1,1690.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Norton AntiVirus audience
BrandAffinityCategory
AVG (software)193.94×Technology & Electronics
Avast!149.73×Technology & Electronics
Antivirus software57.55×Technology & Electronics
Computer security19.05×Business & Career
Myanmar Football Federation1201.79×Sports
Hotspot Shield129.62×Technology & Electronics
Time Out (magazine)22.35×Travel & Leisure
Webjet163.93×Travel & Leisure
CNN4.44×Movies & TV
Google Drive4.95×Technology & Electronics
501(c) organization13.85×Business & Career
Gmail4.87×Internet & Social Media
Thandie Newton20×Movies & TV
Internet privacy17.31×Technology & Electronics
Detective14.72×Home & Garden
F-Secure180.64×Technology & Electronics
Virtual private network22.6×Technology & Electronics
MSN3.7×News
Bitdefender34.17×Technology & Electronics
Information security9.01×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Norton AntiVirus audience
TraitClusterScore
Need for SecurityCONSERVATISM4.52
Career OrientationPOWER1.41
Price SensitivityPREMIUM1.36
Convenience OrientationPREMIUM1.28
Quality AwarenessPREMIUM1.13
Social Media UsageJOY1.11

Worldwide distribution

Worldwide audience distribution share by country for Norton AntiVirus
CountryShare
United States34.6%
United Kingdom9.0%
Germany6.2%

See Norton AntiVirus audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Norton AntiVirus have in United States?

Norton AntiVirus has an estimated audience of 615,818 people in United States, concentrated in California and Texas.

What is the gender split and age of Norton AntiVirus fans?

45.2% of Norton AntiVirus fans are female, 54.8% are male, with an average age of 46.9 years.

Which brands do Norton AntiVirus fans like most?

Norton AntiVirus fans show strongest brand affinity for AVG (software) (193.94×), Avast! (149.73×), and Antivirus software (57.55×) over the country average.

Where do Norton AntiVirus fans live in United States?

Norton AntiVirus fans in United States are most concentrated in California (reach 57,015), Texas (reach 48,973), and Florida (reach 42,374). These three regions account for the largest share of the active audience.

What other brands do Norton AntiVirus fans also like?

Beyond Norton AntiVirus itself, the audience over-indexes on Avast! (149.73×), Antivirus software (57.55×), Computer security (19.05×), and Myanmar Football Federation (1201.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Norton AntiVirus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.