Detective Audience in United States

Detective has an estimated audience of 4,391,561 people in United States. 57.6% are female, 42.4% are male, average age 45.9. Top regions: California, Texas, Florida. Top brand affinities: MSN, Federal Bureau of Investigation, Sam Elliott, Maggie Gyllenhaal, Staples (Canada).

The average Detective fan in United States is 45.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include MSN, Federal Bureau of Investigation, Sam Elliott, with strongest over-indexing on MSN (5.48× the country average). Demographically, the Detective audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Detective fans

Demographic split for Detective audience in United States
MetricValue
Female57.6%
Male42.4%
Average age45.9
Estimated audience size4,391,561

Audience persona

The typical Detective fan in United States is more female, around 45.9 years old, with strong Patriotism tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for Detective in United States
RegionReachAffinity
California640,7051.33×
Texas462,5151.23×
Florida357,2901.2×
New York315,3381.28×
Georgia169,7491.25×
Illinois163,4111.12×
Pennsylvania161,8181.09×
North Carolina144,8961.1×
Ohio138,0591.02×
New Jersey131,0971.17×
Virginia118,0931.1×
Michigan115,3781×
Arizona96,4351.08×
Tennessee89,8021.02×
Washington87,8971×
Maryland86,0641.14×
Massachusetts86,0630.99×
Indiana81,7181.02×
Louisiana72,4461.28×
Missouri68,9210.97×
South Carolina66,4921.01×
Alabama64,7731.06×
Colorado59,2740.86×
Wisconsin58,0570.88×
Kentucky56,3951.02×
Minnesota56,1940.89×
Oklahoma52,3411.07×
Nevada50,9991.2×
Connecticut47,9311.09×
Oregon45,7320.91×
Mississippi40,6191.12×
Utah38,8910.99×
Arkansas37,3001.03×
Kansas34,5311×
Iowa29,6370.82×
New Mexico21,6380.98×
Hawaii19,6821.04×
Idaho19,5610.89×
Nebraska18,7510.85×
West Virginia17,9290.88×
New Hampshire13,7330.79×
Rhode Island13,2610.95×
Maine12,8830.82×
Delaware12,3491.02×
Washington, District of Columbia11,5810.88×
Montana9,1270.75×
Alaska8,6140.92×
North Dakota7,2720.81×
South Dakota7,1840.71×
Vermont5,8200.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Detective audience
BrandAffinityCategory
MSN5.48×News
Federal Bureau of Investigation12.88×Politics & Society
Sam Elliott9.22×Movies & TV
Maggie Gyllenhaal16.45×Movies & TV
Staples (Canada)4.2×Business & Career
North Korea8.12×Travel & Leisure
Catherine O'Hara4.71×Movies & TV
Superman1.82×Movies & TV
Great Clips4.05×Beauty & Wellness
Koala9.79×Pets & Animals
Chuck Norris3.82×Movies & TV
Christopher Guest11.58×Movies & TV
Jane Fonda8.26×Movies & TV
Crime fiction4.62×Literature
Hobby Lobby2.19×Home & Garden
Snapped6.4×Movies & TV
28 Days Later5.97×Movies & TV
FaceTime8.83×Technology & Electronics
Nature1.63×Home & Garden
Heather Graham11.14×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Detective audience
TraitClusterScore
PatriotismCONSERVATISM1.54
ExtroversionTHRILL1.34
TraditionCONSERVATISM1.27
Need for SecurityCONSERVATISM1.27
Social Media UsageJOY1.22
Community OrientationOPEN1.12

Worldwide distribution

Worldwide audience distribution share by country for Detective
CountryShare
United States40.9%
United Kingdom10.5%
Vietnam4.3%

See Detective audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Detective have in United States?

Detective has an estimated audience of 4,391,561 people in United States, concentrated in California and Texas.

What is the gender split and age of Detective fans?

57.6% of Detective fans are female, 42.4% are male, with an average age of 45.9 years.

Which brands do Detective fans like most?

Detective fans show strongest brand affinity for MSN (5.48×), Federal Bureau of Investigation (12.88×), and Sam Elliott (9.22×) over the country average.

Where do Detective fans live in United States?

Detective fans in United States are most concentrated in California (reach 640,705), Texas (reach 462,515), and Florida (reach 357,290). These three regions account for the largest share of the active audience.

What other brands do Detective fans also like?

Beyond Detective itself, the audience over-indexes on Federal Bureau of Investigation (12.88×), Sam Elliott (9.22×), Maggie Gyllenhaal (16.45×), and Staples (Canada) (4.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Detective. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.