Rascasse Audience Intelligence

Before Midnight (film) Audience in United States

A data profile of the people who buy, follow and care about Before Midnight (film) in United States — modelled from more than twelve digital signal sources. Before Midnight (film) has an estimated audience of 2,634,317 people in United States.

#582among Movie / TV Show / Series in United States#1620in Movies & TV

The average Before Midnight (film) fan in United States is 46.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Luke Perry, Good Will Hunting, Susan Sarandon, with strongest over-indexing on Luke Perry (199.59× the country average).

Demographically, the Before Midnight (film) audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Before Midnight (film) fan in United States is more female, around 46.9 years old, with strong Patriotism tendencies and a notable affinity for Luke Perry.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Before Midnight (film) profile in United States.

Audience size
2.6M
in United States
Gender
57.6%♀
42.4% male
Age
46.9
average years
Country rank
#11451
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Before Midnight (film) viewers

57.6% are female, 42.4% are male, average age 46.9.

Fig. 02

Gender split

57.6%
Female
42.4%
Male
Demographic split for Before Midnight (film) audience in United States
MetricValue
Female57.6%
Male42.4%
Average age46.9
Estimated audience size2,634,317
Fig. 03

Age distribution

Ø 46.9
average years
Age distribution of the Before Midnight (film) audience in United States
Age bracketShare%
16-1911%
20-2911%
30-3912%
40-4920%
50+46%
Fig. 04

Worldwide distribution

62.0%

of the worldwide Before Midnight (film) audience comes from United States.

Worldwide audience distribution share by country for Before Midnight (film)
CountryShare
United States62.0%
United Kingdom6.6%
India2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Before Midnight (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Before Midnight (film) fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K1.89×
02New York~200K1.68×
03California~500K1.65×
04Massachusetts~80K1.58×
05Oregon~50K1.52×
06Washington~70K1.43×
07Illinois~100K1.23×
08New Jersey~80K1.21×
09Vermont~6K1.20×
10Connecticut~30K1.19×
11Rhode Island~10K1.19×
12Virginia~70K1.13×
13Colorado~50K1.13×
14Maine~10K1.08×
15Utah~20K1.07×
16Hawaii~10K1.07×
17New Hampshire~10K1.07×
18Maryland~50K1.04×
19Pennsylvania~90K1.00×
20Minnesota~40K1.00×
21Arizona~50K0.99×
22Alaska~5K0.98×
23Texas~200K0.97×
24Montana~7K0.95×
25Idaho~10K0.94×
26Nevada~20K0.92×
27New Mexico~10K0.92×
28Delaware~7K0.92×
29Georgia~70K0.90×
30Michigan~60K0.90×
31Wisconsin~40K0.90×
32Kansas~20K0.89×
33North Carolina~70K0.88×
34Indiana~40K0.88×
35Florida~200K0.87×
36Missouri~40K0.86×
37Iowa~20K0.86×
38North Dakota~5K0.86×
39Ohio~70K0.85×
40Tennessee~40K0.85×
41Kentucky~30K0.84×
42South Dakota~5K0.83×
43Nebraska~10K0.82×
44Oklahoma~20K0.81×
45Louisiana~30K0.80×
46Arkansas~20K0.80×
47West Virginia~10K0.79×
48South Carolina~30K0.74×
49Mississippi~20K0.72×
50Alabama~20K0.68×
Fig. 06

Affinity by region

Affinity by region — Before Midnight (film), United States
0.68×1.00×1.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Before Midnight (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Before Midnight (film) audience
#·InterestCategoryAffinity×
01Luke PerryMovies & TV199.59×
02Good Will HuntingMovies & TV105.96×
03Hellboy (film)Movies & TV103.41×
04JamiroquaiMusic & Radio81.13×
05Sam ClaflinMovies & TV75.77×
06Susan SarandonMovies & TV70.53×
07Brokeback MountainMovies & TV52.19×
08Avast!Technology & Electronics51.60×
09John CusackMovies & TV49.58×
10La La Land (film)Movies & TV40.46×
11Donnie DarkoMovies & TV35.23×
12Tori SpellingMovies & TV31.47×
13Alvin and the ChipmunksMusic & Radio20.00×
14Michael CeraMovies & TV20.00×
15Michelle MonaghanMovies & TV20.00×
16Seth GreenMovies & TV20.00×
17John MalkovichMovies & TV19.44×
18Josh DuhamelFashion & Accessoires16.50×
19Electric carCars & Mobility7.27×
20Diane KeatonMovies & TV6.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Before Midnight (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Before Midnight (film) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.07×
IndividualismJOY2.43×
SustainabilityBALANCE2.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Before Midnight (film) audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.84×
Luxury OrientationPREMIUM0.84×
Pet OwnershipJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Before Midnight (film) have in United States?

Before Midnight (film) has an estimated audience of 2,634,317 people in United States, concentrated in California and New York.

02

What is the gender split and age of Before Midnight (film) viewers?

57.6% of Before Midnight (film) fans are female, 42.4% are male, with an average age of 46.9 years.

03

Which brands do Before Midnight (film) fans like most?

Before Midnight (film) fans show strongest brand affinity for Luke Perry (199.59×), Good Will Hunting (105.96×), and Susan Sarandon (70.53×) over the country average.

04

Where do Before Midnight (film) fans live in United States?

Before Midnight (film) fans in United States are most concentrated in California (reach ~500K), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Before Midnight (film) fans also like?

Beyond Before Midnight (film) itself, the audience over-indexes on Good Will Hunting (105.96×), Susan Sarandon (70.53×), Sam Claflin (75.77×), and Hellboy (film) (103.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Before Midnight (film) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Before Midnight (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →