Before Midnight (film) Audience in United States

Before Midnight (film) has an estimated audience of 2,606,117 people in United States. 57.6% are female, 42.4% are male, average age 46.9. Top regions: California, New York, Texas. Top brand affinities: Luke Perry, Susan Sarandon, Sam Claflin, John Cusack, Hellboy (film).

The average Before Midnight (film) fan in United States is 46.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Luke Perry, Susan Sarandon, Sam Claflin, with strongest over-indexing on Luke Perry (229.7× the country average). Demographically, the Before Midnight (film) audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Before Midnight (film) fans

Demographic split for Before Midnight (film) audience in United States
MetricValue
Female57.6%
Male42.4%
Average age46.9
Estimated audience size2,606,117

Audience persona

The typical Before Midnight (film) fan in United States is more female, around 46.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Luke Perry.

Top regions in United States

Top regions ranked by reach for Before Midnight (film) in United States
RegionReachAffinity
California492,6511.72×
New York265,0691.82×
Texas226,7841.01×
Florida154,5360.88×
Illinois115,1871.33×
Pennsylvania91,2571.04×
Massachusetts86,0071.68×
New Jersey83,3631.26×
Washington78,3851.5×
Virginia75,3581.19×
Georgia74,5730.93×
North Carolina72,1210.92×
Ohio68,8840.86×
Michigan62,9200.92×
Maryland47,7921.07×
Colorado46,1641.12×
Arizona45,4290.85×
Oregon44,7531.5×
Tennessee42,6140.82×
Indiana42,2450.89×
Minnesota37,6811.01×
Missouri34,9740.83×
Wisconsin34,7810.89×
Connecticut30,9931.19×
South Carolina26,8070.68×
Kentucky26,3520.81×
Louisiana25,4170.76×
Utah24,7041.06×
Nevada22,3220.89×
Oklahoma21,4730.74×
Alabama21,1950.58×
Iowa17,8910.83×
Kansas17,3700.85×
Washington, District of Columbia17,0102.17×
Arkansas14,5500.68×
Idaho12,0310.92×
Hawaii11,7101.05×
New Mexico10,9510.84×
Rhode Island10,8551.31×
New Hampshire10,4311.02×
Mississippi10,2730.48×
Maine9,8711.06×
Nebraska9,6200.74×
West Virginia7,1290.59×
Montana6,4160.89×
Vermont6,3481.39×
Delaware5,7800.8×
Alaska5,0290.9×
North Dakota3,4940.65×
South Dakota2,9550.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Before Midnight (film) audience
BrandAffinityCategory
Luke Perry229.7×Movies & TV
Susan Sarandon97.89×Movies & TV
Sam Claflin109.39×Movies & TV
John Cusack66.3×Movies & TV
Hellboy (film)100.84×Movies & TV
Good Will Hunting43.11×Movies & TV
Tori Spelling61.91×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
La La Land (film)21.59×Movies & TV
Brokeback Mountain25.89×Movies & TV
Jamiroquai48.6×Music & Radio
Microblogging12.67×Technology & Electronics
Boardwalk Empire34.18×Movies & TV
Singer-songwriter5.51×Music & Radio
Queen Latifah19.81×Music & Radio
Michelle Monaghan20×Movies & TV
Alvin and the Chipmunks16.28×Music & Radio
Daniel Day-Lewis18.83×Movies & TV
Donnie Darko18.38×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Before Midnight (film) audience
TraitClusterScore
Luxury OrientationPREMIUM2.26
PatriotismCONSERVATISM1.54
Risk AppetiteTHRILL1.47
IndividualismJOY1.4
SustainabilityBALANCE1.2
SpiritualityBALANCE1.08

Worldwide distribution

Worldwide audience distribution share by country for Before Midnight (film)
CountryShare
United States62.3%
United Kingdom6.6%
India2.1%

See Before Midnight (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Before Midnight (film) have in United States?

Before Midnight (film) has an estimated audience of 2,606,117 people in United States, concentrated in California and New York.

What is the gender split and age of Before Midnight (film) fans?

57.6% of Before Midnight (film) fans are female, 42.4% are male, with an average age of 46.9 years.

Which brands do Before Midnight (film) fans like most?

Before Midnight (film) fans show strongest brand affinity for Luke Perry (229.7×), Susan Sarandon (97.89×), and Sam Claflin (109.39×) over the country average.

Where do Before Midnight (film) fans live in United States?

Before Midnight (film) fans in United States are most concentrated in California (reach 492,651), New York (reach 265,069), and Texas (reach 226,784). These three regions account for the largest share of the active audience.

What other brands do Before Midnight (film) fans also like?

Beyond Before Midnight (film) itself, the audience over-indexes on Susan Sarandon (97.89×), Sam Claflin (109.39×), John Cusack (66.3×), and Hellboy (film) (100.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Before Midnight (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.