Rascasse Audience Intelligence

ITV (TV channel) Audience Demographics in United Kingdom

ITV (TV channel) has an estimated audience of 7.4M people in United Kingdom.

#8among Entertainment in United Kingdom
#11among TV channels in United Kingdom
#49in Movies & TV

The average ITV (TV channel) fan in United Kingdom is 47.4 years old, more female, and lives primarily in South East.

By number of fans, ITV (TV channel) ranks #9 among the 961 objects in Entertainment in United Kingdom — 16.2× the group median.

Its fans are 5.9 years older than the group average of 41.5.

Women make up 63.7% of the fan base, 14.5 percentage points more than the group average.

Interest is seasonal: June, July and November account for 42% of the year's searches, May is the quietest month.

Most fans live in South East, West Midlands, Yorkshire and the Humber.

Category: Movies & TV · Type: TV Channel · Subtype: Entertainment

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
7.4M
in United Kingdom
Gender
63.7%♀
36.3% male
Age
47.4
average years
Country rank
#809
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

+83%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of ITV (TV channel)

63.7% are female, 36.3% are male, average age 47.4.

Fig. 02

Gender split

63.7%
Female
36.3%
Male
Demographic split for ITV (TV channel) audience in United Kingdom
MetricValue
Female63.7%
Male36.3%
Average age47.4
Estimated audience size7.4M
Fig. 03

Age distribution

Ø 47.4
average years
Age distribution of the ITV (TV channel) audience in United Kingdom
Age bracketShare%
16-246%
25-3414%
35-4417%
45-5422%
55+40%
Fig. 04

Worldwide distribution

60.4%

of the worldwide ITV (TV channel) audience comes from United Kingdom.

Worldwide audience distribution share by country for ITV (TV channel)
CountryShare
United Kingdom60.4%
Spain9.4%
Uzbekistan6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

ITV (TV channel) fans by region: top regions in United Kingdom
#RegionReachAffinity×
01Wales~500K1.38×
02Yorkshire and the Humber~800K1.34×
03West Midlands~900K1.32×
04North East~300K1.16×
05South East~1M1.07×
06South West~600K0.94×
07Northern Ireland~200K0.92×
08East Midlands~500K0.84×
09East of England~600K0.81×
10Scotland~400K0.70×
11North West~400K0.52×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in ITV (TV channel) over the last 12 months. Modelled, not counted; people interested in several tv channels count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/gb/itv-tv-channel-84602” · Methodology