Rascasse Audience Intelligence

Just Spices Target Market in Germany

A data profile of the people who buy, follow and care about Just Spices in Germany — modelled from more than twelve digital signal sources. Just Spices has an estimated audience of 683,327 people in Germany.

#1180among Brand in Germany#427in Food & Beverages

The average Just Spices fan in Germany is 41.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include HSE24, QVC, Nature, with strongest over-indexing on HSE24 (20.18× the country average).

Demographically, the Just Spices audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Just Spices fan in Germany is more female, around 41.6 years old, with strong Convenience Orientation tendencies and a notable affinity for HSE24.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Just Spices profile in Germany.

Audience size
683K
in Germany
Gender
72.1%♀
27.9% male
Age
41.6
average years
Country rank
#9019
Brand in Germany
Fig. 01

Search interest · 12-month trend

+62%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Just Spices

72.1% are female, 27.9% are male, average age 41.6.

Fig. 02

Gender split

72.1%
Female
27.9%
Male
Demographic split for Just Spices audience in Germany
MetricValue
Female72.1%
Male27.9%
Average age41.6
Estimated audience size683,327
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Just Spices audience in Germany
Age bracketShare%
16-1913%
20-2918%
30-3921%
40-4924%
50+23%
Fig. 04

Worldwide distribution

78.9%

of the worldwide Just Spices audience comes from Germany.

Worldwide audience distribution share by country for Just Spices
CountryShare
Germany78.9%
Austria8.5%
Spain4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Just Spices audience in Germany is strongest.

Fig. 05

Top regions by affinity

Just Spices customers by region in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~40K1.34×
02Bayern~100K1.28×
03Nordrhein-Westfalen~200K1.18×
04Saarland~8K1.15×
05Baden-Württemberg~90K1.12×
06Thüringen~20K1.11×
07Niedersachsen~60K1.04×
08Hessen~50K1.00×
09Sachsen~30K1.00×
10Sachsen-Anhalt~20K0.98×
11Schleswig-Holstein~20K0.92×
12Brandenburg~20K0.88×
13Hamburg~10K0.82×
14Bremen~4K0.82×
15Mecklenburg-Vorpommern~9K0.78×
16Berlin~20K0.69×
Fig. 06

Affinity by region

Affinity by region — Just Spices, Germany
0.69×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Just Spices audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Just Spices audience
#·InterestCategoryAffinity×
01HSE24Movies & TV20.18×
02Adriana LimaFashion & Accessoires6.67×
03AnkerkrautFood & Beverages6.59×
04Mikaela ShiffrinSports6.53×
05Energy barFood & Beverages5.22×
06Personally identifiable informationInternet & Social Media4.21×
07QVCMovies & TV3.58×
08Andy BorgMusic & Radio3.48×
09Garden furnitureHome & Garden2.67×
10HugendubelShopping2.60×
11Ernsting's familyShopping2.43×
12NatureHome & Garden2.34×
13VacationsTravel & Leisure2.20×
14TchiboShopping2.10×
15C&AShopping2.04×
16DeichmannShopping2.03×
17FamilyKids & Family1.99×
18RecipesFood & Beverages1.66×
19REWEShopping1.63×
20Netto Marken-DiscountShopping1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Just Spices audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Just Spices audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.65×
IndulgenceJOY1.43×
Family OrientationCONSERVATISM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Just Spices audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.91×
Luxury OrientationPREMIUM0.92×
Social Media UsageJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Just Spices's target market in Germany?

Just Spices's target market in Germany covers an estimated 683,327 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Just Spices customers?

72.1% of the Just Spices audience are female, 27.9% are male, with an average age of 41.6 years.

03

Which brands do Just Spices fans like most?

Just Spices fans show strongest brand affinity for HSE24 (20.18×), QVC (3.58×), and Nature (2.34×) over the country average.

04

Where do Just Spices fans live in Germany?

Just Spices fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Just Spices fans also like?

Beyond Just Spices itself, the audience over-indexes on QVC (3.58×), Nature (2.34×), Family (1.99×), and Adriana Lima (6.67×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Just Spices audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Just Spices. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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