Just Spices Audience in Germany
Just Spices has an estimated audience of 596,399 people in Germany. 69.3% are female, 30.7% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Corfu (regional unit), Rossmann, Home Office, Chalkidiki, Saving.
The average Just Spices fan in Germany is 42.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Corfu (regional unit), Rossmann, Home Office, with strongest over-indexing on Corfu (regional unit) (7.41× the country average). Demographically, the Just Spices audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Demographics of Just Spices fans
| Metric | Value |
|---|---|
| Female | 69.3% |
| Male | 30.7% |
| Average age | 42.1 |
| Estimated audience size | 596,399 |
Audience persona
The typical Just Spices fan in Germany is more female, around 42.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Corfu (regional unit).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 156,789 | 1.2× |
| Bayern | 124,587 | 1.29× |
| Baden-Württemberg | 95,797 | 1.17× |
| Niedersachsen | 62,806 | 1.08× |
| Hessen | 45,834 | 1× |
| Rheinland-Pfalz | 41,418 | 1.38× |
| Sachsen | 30,374 | 1.03× |
| Schleswig-Holstein | 18,898 | 0.88× |
| Berlin | 18,517 | 0.69× |
| Thüringen | 16,623 | 1.09× |
| Brandenburg | 15,804 | 0.85× |
| Sachsen-Anhalt | 15,180 | 0.98× |
| Hamburg | 11,416 | 0.84× |
| Saarland | 8,082 | 1.1× |
| Mecklenburg-Vorpommern | 7,831 | 0.68× |
| Bremen | 3,731 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Corfu (regional unit) | 7.41× | Travel & Leisure |
| Rossmann | 1.62× | Shopping |
| Home Office | 1.84× | Business & Career |
| Chalkidiki | 6.22× | Travel & Leisure |
| Saving | 1.64× | Business & Career |
| Stradivarius | 1.67× | Shopping |
| Mothercare | 1.83× | Kids & Family |
| Time (magazine) | 1.75× | News |
| Keeper (password manager) | 3.7× | Technology & Electronics |
| Škoda Kodiaq | 1.62× | Cars & Mobility |
| Privacy-enhancing technologies | 11.22× | Technology & Electronics |
| Eco Friendly Living | 2.92× | Home & Garden |
| Jack White | 1.51× | Movies & TV |
| The Hunt (2012 film) | 3.37× | Movies & TV |
| Sailor | 3.3× | Travel & Leisure |
| Ireen Sheer | 1.86× | Music & Radio |
| Alaska | 2.25× | Travel & Leisure |
| Jura Mountains | 3.34× | Travel & Leisure |
| Home Delivery | 1.62× | Food & Beverages |
| Esra Erol | 3.06× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.52 |
| Indulgence | JOY | 1.5 |
| Convenience Orientation | PREMIUM | 1.37 |
| Pet Ownership | JOY | 1.3 |
| Family Orientation | CONSERVATISM | 1.23 |
| DIY Mentality | THRILL | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 76.3% |
| Austria | 8.6% |
| Spain | 6.3% |
See Just Spices audiences in other countries
More Food & Beverages audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Just Spices have in Germany?
Just Spices has an estimated audience of 596,399 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Just Spices fans?
69.3% of Just Spices fans are female, 30.7% are male, with an average age of 42.1 years.
Which brands do Just Spices fans like most?
Just Spices fans show strongest brand affinity for Corfu (regional unit) (7.41×), Rossmann (1.62×), and Home Office (1.84×) over the country average.
Where do Just Spices fans live in Germany?
Just Spices fans in Germany are most concentrated in Nordrhein-Westfalen (reach 156,789), Bayern (reach 124,587), and Baden-Württemberg (reach 95,797). These three regions account for the largest share of the active audience.
What other brands do Just Spices fans also like?
Beyond Just Spices itself, the audience over-indexes on Rossmann (1.62×), Home Office (1.84×), Chalkidiki (6.22×), and Saving (1.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Just Spices. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.