Judith Williams Audience in Germany
Judith Williams has an estimated audience of 1,308,439 people in Germany. 74.0% are female, 26.0% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Home Office, Saving, Gil Ofarim, Time (magazine).
The average Judith Williams fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Home Office, Saving, with strongest over-indexing on Rossmann (2.03× the country average). Demographically, the Judith Williams audience skews more female with an average age of 40.5, and over-indexes on personality traits such as DIY Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: TV personality
Demographics of Judith Williams fans
| Metric | Value |
|---|---|
| Female | 74.0% |
| Male | 26.0% |
| Average age | 40.5 |
| Estimated audience size | 1,308,439 |
Audience persona
The typical Judith Williams fan in Germany is more female, around 40.5 years old, with strong DIY Mentality tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 272,970 | 0.95× |
| Bayern | 248,571 | 1.18× |
| Baden-Württemberg | 163,400 | 0.91× |
| Niedersachsen | 122,768 | 0.96× |
| Hessen | 82,688 | 0.83× |
| Sachsen | 70,819 | 1.1× |
| Rheinland-Pfalz | 64,730 | 0.98× |
| Sachsen-Anhalt | 47,957 | 1.41× |
| Berlin | 47,655 | 0.81× |
| Brandenburg | 46,572 | 1.14× |
| Thüringen | 40,887 | 1.22× |
| Schleswig-Holstein | 39,621 | 0.84× |
| Mecklenburg-Vorpommern | 29,928 | 1.19× |
| Hamburg | 22,597 | 0.76× |
| Saarland | 17,132 | 1.06× |
| Bremen | 7,116 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.03× | Shopping |
| Home Office | 2.63× | Business & Career |
| Saving | 1.86× | Business & Career |
| Gil Ofarim | 1.53× | Music & Radio |
| Time (magazine) | 2.34× | News |
| Stradivarius | 1.75× | Shopping |
| Škoda Kodiaq | 1.98× | Cars & Mobility |
| Mothercare | 1.86× | Kids & Family |
| Privacy-enhancing technologies | 13.49× | Technology & Electronics |
| The Hunt (2012 film) | 4.08× | Movies & TV |
| Jack White | 1.67× | Movies & TV |
| Esra Erol | 4.7× | Movies & TV |
| Ireen Sheer | 2.09× | Music & Radio |
| Corfu (regional unit) | 2.27× | Travel & Leisure |
| Home Delivery | 1.74× | Food & Beverages |
| Homesteading | 3.2× | Home & Garden |
| Kocaelispor | 3.03× | Sports |
| Zagreb | 1.9× | Travel & Leisure |
| Volvo V60 | 2.22× | Cars & Mobility |
| Ipekyol | 1.89× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.22 |
| Family Orientation | CONSERVATISM | 1.21 |
| Creativity | OPEN | 1.15 |
| Healthy Lifestyle | BALANCE | 1.14 |
| Tradition | CONSERVATISM | 1.06 |
| Pet Ownership | JOY | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 84.9% |
| Austria | 8.3% |
| Switzerland | 2.3% |
See Judith Williams audiences in other countries
More TV personality audiences in Germany
- Thomas Gottschalk (7,419,238)
- Markus Lanz (7,072,854)
- Simone Thomalla (3,912,773)
- Esther Sedlaczek (3,354,593)
- Simone Ballack (3,287,869)
Frequently asked questions
How many fans does Judith Williams have in Germany?
Judith Williams has an estimated audience of 1,308,439 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Judith Williams fans?
74.0% of Judith Williams fans are female, 26.0% are male, with an average age of 40.5 years.
Which brands do Judith Williams fans like most?
Judith Williams fans show strongest brand affinity for Rossmann (2.03×), Home Office (2.63×), and Saving (1.86×) over the country average.
Where do Judith Williams fans live in Germany?
Judith Williams fans in Germany are most concentrated in Nordrhein-Westfalen (reach 272,970), Bayern (reach 248,571), and Baden-Württemberg (reach 163,400). These three regions account for the largest share of the active audience.
What other brands do Judith Williams fans also like?
Beyond Judith Williams itself, the audience over-indexes on Home Office (2.63×), Saving (1.86×), Gil Ofarim (1.53×), and Time (magazine) (2.34×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Judith Williams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.