Rascasse Audience Intelligence

Hawesko Audience in Germany

A data profile of the people who buy, follow and care about Hawesko in Germany — modelled from more than twelve digital signal sources. Hawesko has an estimated audience of 620,690 people in Germany.

#7among Wine in Germany#338among Website / Newspaper / Magazine in Germany#461in Food & Beverages

The average Hawesko fan in Germany is 48.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Non-alcoholic beverage, Induction cooking, Almette, with strongest over-indexing on Non-alcoholic beverage (20.16× the country average).

Demographically, the Hawesko audience skews more male with an average age of 48.0, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hawesko fan in Germany is more male, around 48.0 years old, with strong Quality Awareness tendencies and a notable affinity for Non-alcoholic beverage.

Category: Food & Beverages · Type: Website / Newspaper / Magazine · Subtype: Wine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hawesko profile in Germany.

Audience size
621K
in Germany
Gender
44.0%♀
56.0% male
Age
48.0
average years
Country rank
#9828
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Hawesko

44.0% are female, 56.0% are male, average age 48.0.

Fig. 02

Gender split

44.0%
Female
56.0%
Male
Demographic split for Hawesko audience in Germany
MetricValue
Female44.0%
Male56.0%
Average age48.0
Estimated audience size620,690
Fig. 03

Age distribution

Ø 48.0
average years
Age distribution of the Hawesko audience in Germany
Age bracketShare%
16-194%
20-298%
30-3918%
40-4936%
50+34%
Fig. 04

Worldwide distribution

88.8%

of the worldwide Hawesko audience comes from Germany.

Worldwide audience distribution share by country for Hawesko
CountryShare
Germany88.8%
Denmark1.5%
China1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hawesko audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hawesko fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~30K1.45×
02Hamburg~20K1.45×
03Bayern~100K1.25×
04Baden-Württemberg~100K1.16×
05Hessen~50K1.15×
06Niedersachsen~60K1.07×
07Saarland~8K1.05×
08Rheinland-Pfalz~30K0.95×
09Nordrhein-Westfalen~100K0.92×
10Thüringen~10K0.92×
11Bremen~5K0.90×
12Brandenburg~20K0.88×
13Mecklenburg-Vorpommern~10K0.81×
14Sachsen~20K0.74×
15Berlin~20K0.73×
16Sachsen-Anhalt~10K0.67×
Fig. 06

Affinity by region

Affinity by region — Hawesko, Germany
0.67×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hawesko audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hawesko audience
#·InterestCategoryAffinity×
01AlmetteFood & Beverages118.33×
02Induction cookingHome & Garden62.61×
03Jamie FoxxMovies & TV20.87×
04Non-alcoholic beverageFood & Beverages20.16×
05L'Occitane en ProvenceBeauty & Wellness14.43×
06Smoked meatFood & Beverages11.30×
07MotorolaTechnology & Electronics10.31×
08LavazzaFood & Beverages9.74×
09Weber GrillsHome & Garden8.35×
10MieleHome & Garden7.83×
11Mineral waterFood & Beverages6.75×
12HerbalismHealth6.57×
13PlaymobilKids & Family5.38×
14LegolandTravel & Leisure5.36×
15FlixBusCars & Mobility5.04×
16Credit (finance)Business & Career4.12×
17Garden centreHome & Garden3.57×
18QVCMovies & TV3.01×
19LufthansaTravel & Leisure2.56×
20CHECK24Business & Career2.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hawesko audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hawesko audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM7.83×
TravellingTHRILL2.54×
Design AffinityPREMIUM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hawesko audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.39×
Risk AppetiteTHRILL0.40×
MindfulnessBALANCE0.44×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hawesko have in Germany?

Hawesko has an estimated audience of 620,690 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hawesko fans?

44.0% of Hawesko fans are female, 56.0% are male, with an average age of 48.0 years.

03

Which brands do Hawesko fans like most?

Hawesko fans show strongest brand affinity for Non-alcoholic beverage (20.16×), Induction cooking (62.61×), and Almette (118.33×) over the country average.

04

Where do Hawesko fans live in Germany?

Hawesko fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Hawesko fans also like?

Beyond Hawesko itself, the audience over-indexes on Induction cooking (62.61×), Almette (118.33×), FlixBus (5.04×), and Jamie Foxx (20.87×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Wine audiences in Germany

See Hawesko audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hawesko. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →