Hawesko Audience in Germany
Hawesko has an estimated audience of 337,790 people in Germany. 44.0% are female, 56.0% are male, average age 48.0. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Artistic inspiration, Mothercare, Cagnes-sur-Mer, Socialist Federal Republic of Yugoslavia, Albert Hammond, Jr..
The average Hawesko fan in Germany is 48.0 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Artistic inspiration, Mothercare, Cagnes-sur-Mer, with strongest over-indexing on Artistic inspiration (3.84× the country average). Demographically, the Hawesko audience skews more male with an average age of 48.0, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Website / Newspaper / Magazine · Subtype: Wine
Demographics of Hawesko fans
| Metric | Value |
|---|---|
| Female | 44.0% |
| Male | 56.0% |
| Average age | 48.0 |
| Estimated audience size | 337,790 |
Audience persona
The typical Hawesko fan in Germany is more male, around 48.0 years old, with strong Quality Awareness tendencies and a notable affinity for Artistic inspiration.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 128,993 | 1.3× |
| Nordrhein-Westfalen | 127,679 | 0.95× |
| Baden-Württemberg | 100,247 | 1.19× |
| Niedersachsen | 64,672 | 1.08× |
| Hessen | 56,296 | 1.2× |
| Schleswig-Holstein | 31,852 | 1.44× |
| Rheinland-Pfalz | 28,894 | 0.94× |
| Sachsen | 22,267 | 0.74× |
| Berlin | 21,679 | 0.79× |
| Hamburg | 19,930 | 1.43× |
| Brandenburg | 16,918 | 0.88× |
| Thüringen | 13,770 | 0.88× |
| Sachsen-Anhalt | 10,052 | 0.63× |
| Mecklenburg-Vorpommern | 8,647 | 0.73× |
| Saarland | 7,427 | 0.98× |
| Bremen | 4,476 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Artistic inspiration | 3.84× | Arts & Culture |
| Mothercare | 5.32× | Kids & Family |
| Cagnes-sur-Mer | 17.73× | Travel & Leisure |
| Socialist Federal Republic of Yugoslavia | 5.47× | Politics & Society |
| Albert Hammond, Jr. | 16.23× | Music & Radio |
| English literature | 6.21× | Literature |
| Gaelic football | 3.83× | Sports |
| Eindhoven | 1.78× | Travel & Leisure |
| Assassin's Creed: Revelations | 6.02× | Games |
| Peugeot 308 | 2.92× | Cars & Mobility |
| Cadbury World | 6.18× | Travel & Leisure |
| Epistle of Jude | 4.26× | Literature |
| James M. Cain | 38.67× | Literature |
| International University of Business Agriculture and Technology | 3.06× | Business & Career |
| Radio TOK FM | 8.05× | Music & Radio |
| Assetto Corsa | 3.38× | Games |
| Buġibba | 9.09× | Travel & Leisure |
| Bugatti Chiron | 2.95× | Cars & Mobility |
| Mackenzie Foy | 2.88× | Fashion & Accessoires |
| IPer | 8.74× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 8.05 |
| Travelling | THRILL | 3.66 |
| Indulgence | JOY | 3.15 |
| Design Affinity | PREMIUM | 2.09 |
| Convenience Orientation | PREMIUM | 1.7 |
| DIY Mentality | THRILL | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 81.4% |
| Denmark | 2.4% |
| China | 2.2% |
See Hawesko audiences in other countries
More Wine audiences in Germany
- Sparkling wine (2,709,946)
- Red wine (2,426,422)
- Champagne (2,357,308)
- White wine (1,965,635)
- Prosecco (1,031,961)
Frequently asked questions
How many fans does Hawesko have in Germany?
Hawesko has an estimated audience of 337,790 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Hawesko fans?
44.0% of Hawesko fans are female, 56.0% are male, with an average age of 48.0 years.
Which brands do Hawesko fans like most?
Hawesko fans show strongest brand affinity for Artistic inspiration (3.84×), Mothercare (5.32×), and Cagnes-sur-Mer (17.73×) over the country average.
Where do Hawesko fans live in Germany?
Hawesko fans in Germany are most concentrated in Bayern (reach 128,993), Nordrhein-Westfalen (reach 127,679), and Baden-Württemberg (reach 100,247). These three regions account for the largest share of the active audience.
What other brands do Hawesko fans also like?
Beyond Hawesko itself, the audience over-indexes on Mothercare (5.32×), Cagnes-sur-Mer (17.73×), Socialist Federal Republic of Yugoslavia (5.47×), and Albert Hammond, Jr. (16.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hawesko. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.