Crabtree & Evelyn Audience in United States

Crabtree & Evelyn logo

Crabtree & Evelyn has an estimated audience of 278,971 people in United States. 84.2% are female, 15.8% are male, average age 39.2. Top regions: California, Florida, Texas. Top brand affinities: Mothercare, Lulu 黃路梓茵, KSTP-TV, Jaws, Sub Zero (Official).

The average Crabtree & Evelyn fan in United States is 39.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Mothercare, Lulu 黃路梓茵, KSTP-TV, with strongest over-indexing on Mothercare (45.07× the country average). Demographically, the Crabtree & Evelyn audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Beauty

Demographics of Crabtree & Evelyn fans

Demographic split for Crabtree & Evelyn audience in United States
MetricValue
Female84.2%
Male15.8%
Average age39.2
Estimated audience size278,971

Audience persona

The typical Crabtree & Evelyn fan in United States is more female, around 39.2 years old, with strong Sustainability tendencies and a notable affinity for Mothercare.

Top regions in United States

Top regions ranked by reach for Crabtree & Evelyn in United States
RegionReachAffinity
California36,7191.2×
Florida21,0761.12×
Texas20,6410.86×
New York20,4221.31×
Massachusetts10,4921.91×
Pennsylvania10,4891.12×
Illinois9,9831.07×
Ohio8,7031.01×
New Jersey8,5551.21×
Virginia7,7301.14×
Georgia7,5040.87×
North Carolina7,3620.88×
Arizona7,0011.23×
Maryland6,5491.37×
Michigan6,2880.86×
Tennessee5,9851.07×
Washington5,3030.95×
Connecticut4,5891.64×
South Carolina4,1750.99×
Alabama3,9861.02×
Missouri3,9400.88×
Colorado3,9040.89×
Louisiana3,8221.06×
Indiana3,7610.74×
Wisconsin3,5900.86×
Minnesota3,4050.85×
Kentucky3,3430.96×
Oregon2,8680.9×
Nevada2,8491.06×
Oklahoma2,2110.71×
Arkansas1,9540.85×
New Hampshire1,7501.59×
Mississippi1,7400.76×
Kansas1,7210.78×
Maine1,6611.66×
Hawaii1,5701.31×
Iowa1,5510.67×
New Mexico1,3340.95×
Utah1,3320.53×
Rhode Island1,3131.48×
West Virginia1,0680.82×
Nebraska1,0630.76×
Vermont8821.8×
Washington, District of Columbia8671.03×
Delaware7701×
Idaho7670.55×
Montana4340.56×
Alaska4030.67×
South Dakota3160.49×
North Dakota2680.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Crabtree & Evelyn audience
BrandAffinityCategory
Mothercare45.07×Kids & Family
Lulu 黃路梓茵11.55×Movies & TV
KSTP-TV20×Movies & TV
Jaws14.28×Movies & TV
Sub Zero (Official)20.15×Literature
Arco Iris36.42×Music & Radio
Jason Nelson62.87×Music & Radio
Staycation4.6×Home & Garden
Historic site5.26×Arts & Culture
Bugatti Chiron12.61×Cars & Mobility
Cagnes-sur-Mer66.21×Travel & Leisure
Mount Kilimanjaro17.76×Travel & Leisure
Grinch4.01×Movies & TV
Vocal harmony4.42×Music & Radio
Tierra Cali7.32×Travel & Leisure
Ken Ham19.43×Business & Career
Natural rubber1.78×Cars & Mobility
Cachorro4.5×Pets & Animals
Lion of Judah11.9×
Regional styles of Mexican music2.22×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Crabtree & Evelyn audience
TraitClusterScore
SustainabilityBALANCE2.38
Design AffinityPREMIUM2.22
IndulgenceJOY1.55
Luxury OrientationPREMIUM1.4
MindfulnessBALANCE1.37
Healthy LifestyleBALANCE1.36

Worldwide distribution

Worldwide audience distribution share by country for Crabtree & Evelyn
CountryShare
United States40.6%
United Kingdom23.0%
Canada7.2%

See Crabtree & Evelyn audiences in other countries

More Beauty audiences in United States

Frequently asked questions

How many fans does Crabtree & Evelyn have in United States?

Crabtree & Evelyn has an estimated audience of 278,971 people in United States, concentrated in California and Florida.

What is the gender split and age of Crabtree & Evelyn fans?

84.2% of Crabtree & Evelyn fans are female, 15.8% are male, with an average age of 39.2 years.

Which brands do Crabtree & Evelyn fans like most?

Crabtree & Evelyn fans show strongest brand affinity for Mothercare (45.07×), Lulu 黃路梓茵 (11.55×), and KSTP-TV (20×) over the country average.

Where do Crabtree & Evelyn fans live in United States?

Crabtree & Evelyn fans in United States are most concentrated in California (reach 36,719), Florida (reach 21,076), and Texas (reach 20,641). These three regions account for the largest share of the active audience.

What other brands do Crabtree & Evelyn fans also like?

Beyond Crabtree & Evelyn itself, the audience over-indexes on Lulu 黃路梓茵 (11.55×), KSTP-TV (20×), Jaws (14.28×), and Sub Zero (Official) (20.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Crabtree & Evelyn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.