Rascasse Audience Intelligence

Crabtree & Evelyn Target Market in United States

A data profile of the people who buy, follow and care about Crabtree & Evelyn in United States — modelled from more than twelve digital signal sources. Crabtree & Evelyn has an estimated audience of 279,631 people in United States.

#19among Beauty in United States#5196among Brand in United States#702in Shopping

The average Crabtree & Evelyn fan in United States is 39.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Lip balm, CVS Pharmacy, Walgreens, with strongest over-indexing on Lip balm (33.28× the country average).

Demographically, the Crabtree & Evelyn audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Crabtree & Evelyn fan in United States is more female, around 39.2 years old, with strong Design Affinity tendencies and a notable affinity for Lip balm.

Category: Shopping · Type: Brand · Subtype: Beauty

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Crabtree & Evelyn profile in United States.

Audience size
280K
in United States
Gender
84.2%♀
15.8% male
Age
39.2
average years
Country rank
#50094
Brand in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Crabtree & Evelyn

84.2% are female, 15.8% are male, average age 39.2.

Fig. 02

Gender split

84.2%
Female
15.8%
Male
Demographic split for Crabtree & Evelyn audience in United States
MetricValue
Female84.2%
Male15.8%
Average age39.2
Estimated audience size279,631
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Crabtree & Evelyn audience in United States
Age bracketShare%
16-1921%
20-2921%
30-3916%
40-4919%
50+23%
Fig. 04

Worldwide distribution

40.8%

of the worldwide Crabtree & Evelyn audience comes from United States.

Worldwide audience distribution share by country for Crabtree & Evelyn
CountryShare
United States40.8%
United Kingdom22.9%
Canada7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Crabtree & Evelyn audience in United States is strongest.

Fig. 05

Top regions by affinity

Crabtree & Evelyn customers by region in United States
#RegionReachAffinity×
01Massachusetts~10K1.79×
02Vermont<1K1.52×
03Connecticut~4K1.51×
04New Hampshire~2K1.50×
05Maine~1K1.48×
06Rhode Island~1K1.41×
07Maryland~6K1.31×
08New York~20K1.25×
09Hawaii~1K1.23×
10New Jersey~8K1.15×
11Virginia~8K1.12×
12California~30K1.11×
13Arizona~6K1.10×
14Tennessee~6K1.10×
15Florida~20K1.09×
16Louisiana~4K1.08×
17Pennsylvania~10K1.07×
18Washington, District of Columbia<1K1.05×
19South Carolina~4K1.04×
20Delaware<1K1.03×
21Nevada~3K1.02×
22Illinois~9K1.01×
23New Mexico~1K0.99×
24Ohio~8K0.98×
25Alabama~4K0.98×
26Kentucky~3K0.94×
27Arkansas~2K0.94×
28West Virginia~1K0.93×
29Washington~5K0.91×
30Missouri~4K0.91×
31Colorado~4K0.90×
32Georgia~8K0.89×
33Michigan~6K0.89×
34Oregon~3K0.88×
35Alaska<1K0.88×
36North Carolina~7K0.86×
37Wisconsin~4K0.86×
38Minnesota~3K0.86×
39Mississippi~2K0.86×
40Kansas~2K0.86×
41Oklahoma~3K0.85×
42Nebraska~1K0.85×
43Montana<1K0.85×
44South Dakota<1K0.83×
45North Dakota<1K0.83×
46Texas~20K0.82×
47Iowa~2K0.77×
48Indiana~4K0.76×
49Idaho~1K0.75×
50Utah~2K0.65×
Fig. 06

Affinity by region

Affinity by region — Crabtree & Evelyn, United States
0.65×1.00×1.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Crabtree & Evelyn audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Crabtree & Evelyn audience
#·InterestCategoryAffinity×
01ClarisonicBeauty & Wellness48.25×
02Corner Bakery CafeFood & Beverages40.50×
03L'Occitane en ProvenceBeauty & Wellness40.30×
04La Roche-PosayBeauty & Wellness37.93×
05Lip balmBeauty & Wellness33.28×
06Criss AngelMovies & TV31.03×
07David Copperfield (illusionist)Movies & TV27.66×
08BiodermaBeauty & Wellness26.26×
09Kiehl'sBeauty & Wellness22.70×
10NiveaBeauty & Wellness19.56×
11Maison MargielaFashion & Accessoires18.36×
12ConcealerBeauty & Wellness14.99×
13CVS PharmacyShopping13.43×
14Lip glossBeauty & Wellness12.66×
15CC creamBeauty & Wellness11.79×
16Eyelash extensionsBeauty & Wellness11.23×
17WalgreensShopping10.48×
18Eye linerBeauty & Wellness9.65×
19Hair conditionerBeauty & Wellness9.26×
20Eye shadowBeauty & Wellness7.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Crabtree & Evelyn audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Crabtree & Evelyn audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.16×
IndulgenceJOY1.98×
Price SensitivityPREMIUM1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Crabtree & Evelyn audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.67×
TraditionCONSERVATISM0.78×
IndividualismJOY0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Crabtree & Evelyn's target market in United States?

Crabtree & Evelyn's target market in United States covers an estimated 279,631 people, concentrated in California and Florida.

02

What is the gender split and age of Crabtree & Evelyn customers?

84.2% of the Crabtree & Evelyn audience are female, 15.8% are male, with an average age of 39.2 years.

03

Which brands do Crabtree & Evelyn fans like most?

Crabtree & Evelyn fans show strongest brand affinity for Lip balm (33.28×), CVS Pharmacy (13.43×), and Walgreens (10.48×) over the country average.

04

Where do Crabtree & Evelyn fans live in United States?

Crabtree & Evelyn fans in United States are most concentrated in California (reach ~30K), Florida (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Crabtree & Evelyn fans also like?

Beyond Crabtree & Evelyn itself, the audience over-indexes on CVS Pharmacy (13.43×), Walgreens (10.48×), La Roche-Posay (37.93×), and Kiehl's (22.7×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Crabtree & Evelyn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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