Crabtree & Evelyn Audience in United States

Crabtree & Evelyn has an estimated audience of 278,971 people in United States. 84.2% are female, 15.8% are male, average age 39.2. Top regions: California, Florida, Texas. Top brand affinities: La Roche-Posay, Lip balm, L'Occitane en Provence, CVS Pharmacy, Kiehl's.

The average Crabtree & Evelyn fan in United States is 39.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include La Roche-Posay, Lip balm, L'Occitane en Provence, with strongest over-indexing on La Roche-Posay (45.07× the country average). Demographically, the Crabtree & Evelyn audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Beauty

Demographics of Crabtree & Evelyn fans

Demographic split for Crabtree & Evelyn audience in United States
MetricValue
Female84.2%
Male15.8%
Average age39.2
Estimated audience size278,971

Audience persona

The typical Crabtree & Evelyn fan in United States is more female, around 39.2 years old, with strong Sustainability tendencies and a notable affinity for La Roche-Posay.

Top regions in United States

Top regions ranked by reach for Crabtree & Evelyn in United States
RegionReachAffinity
California36,7191.2×
Florida21,0761.12×
Texas20,6410.86×
New York20,4221.31×
Massachusetts10,4921.91×
Pennsylvania10,4891.12×
Illinois9,9831.07×
Ohio8,7031.01×
New Jersey8,5551.21×
Virginia7,7301.14×
Georgia7,5040.87×
North Carolina7,3620.88×
Arizona7,0011.23×
Maryland6,5491.37×
Michigan6,2880.86×
Tennessee5,9851.07×
Washington5,3030.95×
Connecticut4,5891.64×
South Carolina4,1750.99×
Alabama3,9861.02×
Missouri3,9400.88×
Colorado3,9040.89×
Louisiana3,8221.06×
Indiana3,7610.74×
Wisconsin3,5900.86×
Minnesota3,4050.85×
Kentucky3,3430.96×
Oregon2,8680.9×
Nevada2,8491.06×
Oklahoma2,2110.71×
Arkansas1,9540.85×
New Hampshire1,7501.59×
Mississippi1,7400.76×
Kansas1,7210.78×
Maine1,6611.66×
Hawaii1,5701.31×
Iowa1,5510.67×
New Mexico1,3340.95×
Utah1,3320.53×
Rhode Island1,3131.48×
West Virginia1,0680.82×
Nebraska1,0630.76×
Vermont8821.8×
Washington, District of Columbia8671.03×
Delaware7701×
Idaho7670.55×
Montana4340.56×
Alaska4030.67×
South Dakota3160.49×
North Dakota2680.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Crabtree & Evelyn audience
BrandAffinityCategory
La Roche-Posay45.07×Beauty & Wellness
Lip balm31.12×Beauty & Wellness
L'Occitane en Provence66.21×Beauty & Wellness
CVS Pharmacy9.9×Shopping
Kiehl's25.51×Beauty & Wellness
Criss Angel62.87×Movies & TV
Walgreens7.41×Shopping
Lip gloss17.55×Beauty & Wellness
Concealer16.73×Beauty & Wellness
Eyelash extensions11.9×Beauty & Wellness
Hair conditioner11.06×Beauty & Wellness
Bioderma36.42×Beauty & Wellness
David Copperfield (illusionist)41.85×Movies & TV
Maison Margiela20.15×Fashion & Accessoires
Corner Bakery Cafe35.79×Food & Beverages
Nivea26×Beauty & Wellness
Clarisonic53.17×Beauty & Wellness
CC cream15.32×Beauty & Wellness
Beetlejuice5.6×Movies & TV
Eye shadow9.4×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Crabtree & Evelyn audience
TraitClusterScore
SustainabilityBALANCE2.38
Design AffinityPREMIUM2.22
IndulgenceJOY1.55
Luxury OrientationPREMIUM1.4
MindfulnessBALANCE1.37
Healthy LifestyleBALANCE1.36

Worldwide distribution

Worldwide audience distribution share by country for Crabtree & Evelyn
CountryShare
United States40.6%
United Kingdom23.0%
Canada7.2%

See Crabtree & Evelyn audiences in other countries

More Beauty audiences in United States

Frequently asked questions

How many fans does Crabtree & Evelyn have in United States?

Crabtree & Evelyn has an estimated audience of 278,971 people in United States, concentrated in California and Florida.

What is the gender split and age of Crabtree & Evelyn fans?

84.2% of Crabtree & Evelyn fans are female, 15.8% are male, with an average age of 39.2 years.

Which brands do Crabtree & Evelyn fans like most?

Crabtree & Evelyn fans show strongest brand affinity for La Roche-Posay (45.07×), Lip balm (31.12×), and L'Occitane en Provence (66.21×) over the country average.

Where do Crabtree & Evelyn fans live in United States?

Crabtree & Evelyn fans in United States are most concentrated in California (reach 36,719), Florida (reach 21,076), and Texas (reach 20,641). These three regions account for the largest share of the active audience.

What other brands do Crabtree & Evelyn fans also like?

Beyond Crabtree & Evelyn itself, the audience over-indexes on Lip balm (31.12×), L'Occitane en Provence (66.21×), CVS Pharmacy (9.9×), and Kiehl's (25.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Crabtree & Evelyn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.