A data profile of the people who buy, follow and care about Nintendo in France — modelled from more than twelve digital signal sources. Nintendo has an estimated audience of 2,696,449 people in France.
The average Nintendo fan in France is 32.7 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Decoration, Paris Saint-Germain, Mobile game, with strongest over-indexing on Decoration (3.12× the country average).
Demographically, the Nintendo audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Convenience Orientation, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Nintendo fan in France is more male, around 32.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Decoration.
The key figures that characterise the Nintendo profile in France.
39.4% are female, 60.6% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 39.4% |
| Male | 60.6% |
| Average age | 32.7 |
| Estimated audience size | 2,696,449 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 26% | |
| 30-39 | 17% | |
| 40-49 | 12% | |
| 50+ | 10% |
of the worldwide Nintendo audience comes from France.
| Country | Share |
|---|---|
| United States | 23.2% |
| Japan | 13.4% |
| China | 8.5% |
Where the Nintendo audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hauts-de-France | ~300K | 1.26× | |
| 02 | Grand Est | ~300K | 1.21× | |
| 03 | Normandy | ~200K | 1.14× | |
| 04 | Île-de-France | ~500K | 1.07× | |
| 05 | Bourgogne-Franche-Comté | ~100K | 1.01× | |
| 06 | Centre-Val de Loire | ~100K | 1.00× | |
| 07 | Auvergne-Rhône-Alpes | ~300K | 0.99× | |
| 08 | Occitanie | ~200K | 0.99× | |
| 09 | Nouvelle-Aquitaine | ~200K | 0.97× | |
| 10 | Brittany | ~100K | 0.95× | |
| 11 | Pays de la Loire | ~100K | 0.93× | |
| 12 | Provence-Alpes-Côte d'Azur | ~200K | 0.89× | |
| 13 | Corsica | ~9K | 0.63× |
The strongest cross-interests of the Nintendo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Health And Beauty | Beauty & Wellness | 3.43× | ||
| 02 | Gaming | Games | 3.38× | ||
| 03 | Funding | Business & Career | 3.33× | ||
| 04 | Nightlife | Arts & Culture | 3.20× | ||
| 05 | Decoration | Home & Garden | 3.12× | ||
| 06 | Bedroom furniture | Home & Garden | 3.08× | ||
| 07 | Jewelry design | Fashion & Accessoires | 3.08× | ||
| 08 | Bag | Fashion & Accessoires | 2.97× | ||
| 09 | Gift shop | Home & Garden | 2.81× | ||
| 10 | Ornamental plant | Home & Garden | 2.55× | ||
| 11 | Home Design | Home & Garden | 2.53× | ||
| 12 | Architecture & Design | Business & Career | 2.38× | ||
| 13 | Twitch | Games | 2.27× | ||
| 14 | Modern art | Arts & Culture | 2.19× | ||
| 15 | Organic product | Food & Beverages | 2.17× | ||
| 16 | Mobile game | Games | 2.04× | ||
| 17 | Contemporary art | Arts & Culture | 1.99× | ||
| 18 | Drop shipping | Shopping | 1.84× | ||
| 19 | Paris Saint-Germain | Sports | 1.51× | ||
| 20 | FIFA World Cup | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.39× | |
| Luxury Orientation | PREMIUM | 1.38× | |
| Family Orientation | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.74× | |
| Tradition | CONSERVATISM | 0.78× | |
| Creativity | OPEN | 0.79× |
Nintendo's target market in France covers an estimated 2,696,449 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
39.4% of the Nintendo audience are female, 60.6% are male, with an average age of 32.7 years.
Nintendo fans show strongest brand affinity for Decoration (3.12×), Paris Saint-Germain (1.51×), and Mobile game (2.04×) over the country average.
Nintendo fans in France are most concentrated in Île-de-France (reach ~500K), Auvergne-Rhône-Alpes (reach ~300K), and Hauts-de-France (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Nintendo itself, the audience over-indexes on Paris Saint-Germain (1.51×), Mobile game (2.04×), Health And Beauty (3.43×), and Ornamental plant (2.55×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Nintendo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.