Rascasse Audience Intelligence

Freddie Mac Target Market in United States

A data profile of the people who buy, follow and care about Freddie Mac in United States — modelled from more than twelve digital signal sources. Freddie Mac has an estimated audience of 902,347 people in United States.

#2590among Brand in United States#1639in Business & Career

The average Freddie Mac fan in United States is 46.8 years old, balanced, and lives primarily in Virginia.

The audience is concentrated in Virginia, Texas, Maryland.

Top brand affinities include The UPS Store, Bank of America, GEICO, with strongest over-indexing on The UPS Store (17.96× the country average).

Demographically, the Freddie Mac audience skews balanced with an average age of 46.8, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Freddie Mac fan in United States is balanced, around 46.8 years old, with strong Career Orientation tendencies and a notable affinity for The UPS Store.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Freddie Mac profile in United States.

Audience size
902K
in United States
Gender
54.2%♀
45.8% male
Age
46.8
average years
Country rank
#25355
Brand in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Freddie Mac

54.2% are female, 45.8% are male, average age 46.8.

Fig. 02

Gender split

54.2%
Female
45.8%
Male
Demographic split for Freddie Mac audience in United States
MetricValue
Female54.2%
Male45.8%
Average age46.8
Estimated audience size902,347
Fig. 03

Age distribution

Ø 46.8
average years
Age distribution of the Freddie Mac audience in United States
Age bracketShare%
16-197%
20-2911%
30-3916%
40-4928%
50+38%
Fig. 04

Worldwide distribution

88.5%

of the worldwide Freddie Mac audience comes from United States.

Worldwide audience distribution share by country for Freddie Mac
CountryShare
United States88.5%
Germany4.4%
Canada1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Freddie Mac audience in United States is strongest.

Fig. 05

Top regions by affinity

Freddie Mac customers by region in United States
#RegionReachAffinity×
01Virginia~200K9.32×
02Washington, District of Columbia~20K6.40×
03Maryland~70K4.47×
04Texas~80K1.02×
05Vermont~2K0.98×
06New York~50K0.96×
07New Jersey~20K0.94×
08Delaware~2K0.90×
09Illinois~30K0.86×
10Georgia~20K0.84×
11Massachusetts~20K0.84×
12North Carolina~20K0.82×
13Idaho~4K0.77×
14New Hampshire~3K0.77×
15Michigan~20K0.76×
16Connecticut~7K0.75×
17Rhode Island~2K0.74×
18Colorado~10K0.73×
19North Dakota~1K0.73×
20Pennsylvania~20K0.72×
21Missouri~10K0.72×
22Utah~6K0.72×
23Montana~2K0.72×
24Alaska~1K0.72×
25Ohio~20K0.71×
26South Dakota~2K0.71×
27Washington~10K0.70×
28Minnesota~9K0.70×
29Kansas~5K0.70×
30West Virginia~3K0.70×
31Florida~40K0.69×
32Indiana~10K0.69×
33South Carolina~9K0.68×
34Wisconsin~9K0.68×
35Kentucky~8K0.67×
36Iowa~5K0.67×
37Nebraska~3K0.67×
38Hawaii~3K0.67×
39Maine~2K0.66×
40California~70K0.65×
41Tennessee~10K0.64×
42Oregon~7K0.64×
43Arizona~10K0.63×
44Arkansas~5K0.62×
45Alabama~8K0.61×
46Mississippi~5K0.61×
47Nevada~5K0.59×
48Louisiana~7K0.58×
49Oklahoma~6K0.58×
50New Mexico~3K0.55×
Fig. 06

Affinity by region

Affinity by region — Freddie Mac, United States
0.55×1.00×9.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Freddie Mac audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Freddie Mac audience
#·InterestCategoryAffinity×
01RonaldinhoSports18.21×
02TaxACTTechnology & Electronics18.21×
03Newcastle United F.C.Sports18.21×
04Pep GuardiolaSports18.21×
05The UPS StoreShopping17.96×
06Chase (bank)Business & Career15.54×
07GEICOBusiness & Career7.84×
08EventbriteTravel & Leisure7.66×
09Home insuranceBusiness & Career6.57×
10Bank of AmericaBusiness & Career5.90×
11Retirement planningBusiness & Career5.19×
12TurboTaxBusiness & Career3.72×
13Life insuranceBusiness & Career3.01×
14Capital OneBusiness & Career2.87×
15Real propertyHome & Garden2.82×
16United States Postal ServiceBusiness & Career2.26×
17Financial servicesBusiness & Career2.25×
18Mortgage loansBusiness & Career2.20×
19Local newsNews2.07×
20Breaking newsMovies & TV1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Freddie Mac audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Freddie Mac audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.55×
Quality AwarenessPREMIUM2.40×
Need for SecurityCONSERVATISM2.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Freddie Mac audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
Pet OwnershipJOY0.78×
MindfulnessBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Freddie Mac's target market in United States?

Freddie Mac's target market in United States covers an estimated 902,347 people, concentrated in Virginia and Texas.

02

What is the gender split and age of Freddie Mac customers?

54.2% of the Freddie Mac audience are female, 45.8% are male, with an average age of 46.8 years.

03

Which brands do Freddie Mac fans like most?

Freddie Mac fans show strongest brand affinity for The UPS Store (17.96×), Bank of America (5.9×), and GEICO (7.84×) over the country average.

04

Where do Freddie Mac fans live in United States?

Freddie Mac fans in United States are most concentrated in Virginia (reach ~200K), Texas (reach ~80K), and Maryland (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Freddie Mac fans also like?

Beyond Freddie Mac itself, the audience over-indexes on Bank of America (5.9×), GEICO (7.84×), Home insurance (6.57×), and Ronaldinho (18.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Freddie Mac audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Freddie Mac. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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