Freddie Mac Audience in United States

Freddie Mac has an estimated audience of 926,895 people in United States. 54.2% are female, 45.8% are male, average age 46.8. Top regions: Virginia, Texas, California. Top brand affinities: The UPS Store, Chase (bank), Bank of America, Capital One, Google Maps.

The average Freddie Mac fan in United States is 46.8 years old, balanced, and lives primarily in Virginia. The audience is concentrated in Virginia, Texas, California. Top brand affinities include The UPS Store, Chase (bank), Bank of America, with strongest over-indexing on The UPS Store (23.34× the country average). Demographically, the Freddie Mac audience skews balanced with an average age of 46.8, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Freddie Mac fans

Demographic split for Freddie Mac audience in United States
MetricValue
Female54.2%
Male45.8%
Average age46.8
Estimated audience size926,895

Audience persona

The typical Freddie Mac fan in United States is balanced, around 46.8 years old, with strong Quality Awareness tendencies and a notable affinity for The UPS Store.

Top regions in United States

Top regions ranked by reach for Freddie Mac in United States
RegionReachAffinity
Virginia162,1527.18×
Texas84,8721.07×
California76,1370.75×
New York58,4921.13×
Maryland57,3523.6×
Florida48,0950.77×
Illinois30,6110.99×
Georgia26,9000.94×
North Carolina26,0410.93×
New Jersey25,1351.07×
Pennsylvania25,0600.8×
Ohio22,5590.79×
Michigan20,2580.84×
Massachusetts17,0120.93×
Washington, District of Columbia16,8496.05×
Washington14,2720.77×
Indiana12,7600.75×
Arizona12,5850.66×
Tennessee12,3850.67×
Missouri11,7160.78×
Colorado11,5900.79×
South Carolina10,2730.74×
Minnesota9,5850.72×
Wisconsin9,5580.69×
Kentucky7,8390.67×
Alabama7,7680.6×
Connecticut7,2970.78×
Louisiana6,9540.58×
Oregon6,9270.65×
Utah5,8300.7×
Oklahoma5,7190.56×
Kansas5,0690.69×
Nevada5,0510.56×
Iowa4,7970.63×
Arkansas4,3430.57×
Mississippi4,0850.53×
Idaho3,1140.67×
Nebraska2,8360.61×
New Hampshire2,5420.7×
West Virginia2,5290.59×
Hawaii2,4680.62×
Delaware2,4150.94×
Rhode Island2,0120.68×
Maine1,8110.55×
Vermont1,7971.1×
New Mexico1,6270.35×
Montana1,4510.56×
South Dakota1,0010.47×
North Dakota9000.47×
Alaska6800.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Freddie Mac audience
BrandAffinityCategory
The UPS Store23.34×Shopping
Chase (bank)21.18×Business & Career
Bank of America9.92×Business & Career
Capital One9.6×Business & Career
Google Maps7.39×Internet & Social Media
Indeed.com6.52×Business & Career
GEICO10.14×Business & Career
CarGurus7.4×Cars & Mobility
Enterprise Rent-A-Car7.23×Cars & Mobility
Home insurance7.62×Business & Career
DocuSign12.69×Technology & Electronics
TaxACT23.24×Technology & Electronics
Circle K7.4×Shopping
Autism Awareness9×Health
DeviantArt6.73×Internet & Social Media
Diabetes mellitus awareness6.26×Health
Google News5.24×News
DuckDuckGo7.72×Internet & Social Media
Vistaprint11.04×Business & Career
StubHub7.68×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Freddie Mac audience
TraitClusterScore
Quality AwarenessPREMIUM2.53
Career OrientationPOWER2.06
Need for SecurityCONSERVATISM1.82
TravellingTHRILL1.45
Risk AppetiteTHRILL1.42
Price SensitivityPREMIUM1.35

Worldwide distribution

Worldwide audience distribution share by country for Freddie Mac
CountryShare
United States88.3%
Germany4.7%
United Kingdom1.3%

See Freddie Mac audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Freddie Mac have in United States?

Freddie Mac has an estimated audience of 926,895 people in United States, concentrated in Virginia and Texas.

What is the gender split and age of Freddie Mac fans?

54.2% of Freddie Mac fans are female, 45.8% are male, with an average age of 46.8 years.

Which brands do Freddie Mac fans like most?

Freddie Mac fans show strongest brand affinity for The UPS Store (23.34×), Chase (bank) (21.18×), and Bank of America (9.92×) over the country average.

Where do Freddie Mac fans live in United States?

Freddie Mac fans in United States are most concentrated in Virginia (reach 162,152), Texas (reach 84,872), and California (reach 76,137). These three regions account for the largest share of the active audience.

What other brands do Freddie Mac fans also like?

Beyond Freddie Mac itself, the audience over-indexes on Chase (bank) (21.18×), Bank of America (9.92×), Capital One (9.6×), and Google Maps (7.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Freddie Mac. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.