Rascasse Audience Intelligence

Tax reform Audience in United States

A data profile of the people who buy, follow and care about Tax reform in United States — modelled from more than twelve digital signal sources. Tax reform has an estimated audience of 617,300 people in United States.

#10529among Topic in United States#1859in Politics & Society

The average Tax reform fan in United States is 50.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include H&R Block, TaxACT, Retirement planning, with strongest over-indexing on H&R Block (29.15× the country average).

Demographically, the Tax reform audience skews balanced with an average age of 50.5, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tax reform fan in United States is balanced, around 50.5 years old, with strong Patriotism tendencies and a notable affinity for H&R Block.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tax reform profile in United States.

Audience size
617K
in United States
Gender
49.4%♀
50.6% male
Age
50.5
average years
Country rank
#32256
Topic in United States
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tax reform fans

49.4% are female, 50.6% are male, average age 50.5.

Fig. 02

Gender split

49.4%
Female
50.6%
Male
Demographic split for Tax reform audience in United States
MetricValue
Female49.4%
Male50.6%
Average age50.5
Estimated audience size617,300
Fig. 03

Age distribution

Ø 50.5
average years
Age distribution of the Tax reform audience in United States
Age bracketShare%
16-197%
20-297%
30-399%
40-4921%
50+57%
Fig. 04

Worldwide distribution

87.8%

of the worldwide Tax reform audience comes from United States.

Worldwide audience distribution share by country for Tax reform
CountryShare
United States87.8%
Brazil6.7%
Germany2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tax reform audience in United States is strongest.

Fig. 05

Top regions by affinity

Tax reform fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~6K6.40×
02Washington, District of Columbia~2K1.32×
03Alaska~2K1.24×
04North Dakota~2K1.21×
05Montana~2K1.12×
06South Dakota~2K1.11×
07Rhode Island~2K1.05×
08Delaware~2K1.05×
09Maine~2K1.03×
10West Virginia~3K1.02×
11Hawaii~3K1.01×
12Mississippi~5K1.00×
13Idaho~3K1.00×
14New Hampshire~2K1.00×
15Nebraska~3K0.99×
16Pennsylvania~20K0.98×
17Louisiana~8K0.98×
18New Mexico~3K0.96×
19Kentucky~7K0.95×
20Arkansas~5K0.93×
21Kansas~5K0.93×
22Iowa~5K0.92×
23Oklahoma~6K0.91×
24Utah~5K0.90×
25Connecticut~6K0.89×
26Nevada~5K0.89×
27Virginia~10K0.88×
28Oregon~6K0.88×
29Maryland~9K0.87×
30Alabama~8K0.87×
31Illinois~20K0.86×
32Wisconsin~8K0.86×
33South Carolina~8K0.86×
34Missouri~8K0.85×
35Minnesota~8K0.85×
36Indiana~10K0.84×
37Tennessee~10K0.83×
38Colorado~8K0.83×
39New York~30K0.82×
40Massachusetts~10K0.82×
41Arizona~10K0.81×
42Washington~10K0.81×
43Georgia~20K0.80×
44New Jersey~10K0.80×
45Michigan~10K0.79×
46North Carolina~10K0.77×
47Ohio~10K0.76×
48California~50K0.71×
49Florida~30K0.70×
50Texas~40K0.67×
Fig. 06

Affinity by region

Affinity by region — Tax reform, United States
0.67×1.00×6.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tax reform audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tax reform audience
#·InterestCategoryAffinity×
01TaxACTTechnology & Electronics30.06×
02H&R BlockBusiness & Career29.15×
03Retirement planningBusiness & Career11.71×
04RetirementBusiness & Career6.33×
05TurboTaxBusiness & Career6.29×
06Sustainable energyHome & Garden6.07×
07PensionBusiness & Career5.78×
08Web conferencingTechnology & Electronics5.46×
09Drudge ReportSports5.36×
10Home insuranceBusiness & Career4.64×
11MSNBCMovies & TV4.60×
12Renewable energyBusiness & Career4.59×
13Health insuranceBusiness & Career4.15×
14Life insuranceBusiness & Career4.11×
15The UPS StoreShopping2.75×
16TraditionPolitics & Society2.63×
17Nonprofit organizationPolitics & Society2.55×
18American AirlinesTravel & Leisure2.47×
19CNNMovies & TV2.21×
20Donald TrumpPolitics & Society1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tax reform audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tax reform audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.62×
IndividualismJOY2.52×
SustainabilityBALANCE2.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tax reform audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.64×
ExtroversionTHRILL0.78×
MindfulnessBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tax reform have in United States?

Tax reform has an estimated audience of 617,300 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tax reform fans?

49.4% of Tax reform fans are female, 50.6% are male, with an average age of 50.5 years.

03

Which brands do Tax reform fans like most?

Tax reform fans show strongest brand affinity for H&R Block (29.15×), TaxACT (30.06×), and Retirement planning (11.71×) over the country average.

04

Where do Tax reform fans live in United States?

Tax reform fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Tax reform fans also like?

Beyond Tax reform itself, the audience over-indexes on TaxACT (30.06×), Retirement planning (11.71×), Retirement (6.33×), and TurboTax (6.29×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Tax reform audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tax reform. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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