FOX 2 Detroit Audience in United States

FOX 2 Detroit has an estimated audience of 2,253,210 people in United States. 58.3% are female, 41.7% are male, average age 41.5. Top regions: Michigan, Florida, Ohio. Top brand affinities: Michigan Lottery, Google News, AccuWeather, StubHub, Clint Eastwood.

The average FOX 2 Detroit fan in United States is 41.5 years old, more female, and lives primarily in Michigan. The audience is concentrated in Michigan, Florida, Ohio. Top brand affinities include Michigan Lottery, Google News, AccuWeather, with strongest over-indexing on Michigan Lottery (31.11× the country average). Demographically, the FOX 2 Detroit audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Risk Appetite, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of FOX 2 Detroit fans

Demographic split for FOX 2 Detroit audience in United States
MetricValue
Female58.3%
Male41.7%
Average age41.5
Estimated audience size2,253,210

Audience persona

The typical FOX 2 Detroit fan in United States is more female, around 41.5 years old, with strong Risk Appetite tendencies and a notable affinity for Michigan Lottery.

Top regions in United States

Top regions ranked by reach for FOX 2 Detroit in United States
RegionReachAffinity
Michigan1,689,90846.44×
Florida30,5680.2×
Ohio25,6520.37×
Illinois15,1660.2×
New York13,4100.11×
Texas11,4150.06×
Georgia10,7230.15×
Indiana8,9700.22×
Alabama8,5260.27×
California8,1080.03×
Tennessee7,8110.17×
Kentucky7,4360.26×
Virginia7,2860.13×
North Carolina7,1840.11×
Pennsylvania6,4120.08×
Arizona4,4760.1×
South Carolina3,9650.12×
Massachusetts3,4070.08×
Nevada3,2800.15×
Missouri2,6460.07×
Colorado2,4390.07×
Wisconsin2,3850.07×
Maryland2,0890.05×
Louisiana1,7790.06×
Hawaii1,6910.17×
Minnesota1,5590.05×
New Jersey1,4840.03×
Oregon1,2080.05×
New Mexico1,1790.1×
Mississippi1,1610.06×
Washington1,1490.03×
West Virginia9590.09×
Oklahoma7300.03×
Washington, District of Columbia6510.1×
Kansas6410.04×
Arkansas5930.03×
Iowa5900.03×
Connecticut5590.02×
Maine4870.06×
New Hampshire4540.05×
Nebraska3620.03×
Utah3520.02×
North Dakota3410.07×
Idaho3010.03×
Alaska2650.05×
Rhode Island2600.04×
South Dakota2450.05×
Delaware2330.04×
Wyoming2310.07×
Montana2130.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for FOX 2 Detroit audience
BrandAffinityCategory
Michigan Lottery31.11×Games
Google News19.03×News
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
Clint Eastwood12.71×Movies & TV
DocuSign15.07×Technology & Electronics
Aaron Rodgers8.32×Sports
OpenTable15.85×Food & Beverages
Flickr12.47×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Roulette18.02×Games
Idris Elba15.96×Movies & TV
Michelle Pfeiffer13.09×Movies & TV
Mega Millions7.87×Games
Telegram14.56×Internet & Social Media
Liam Neeson11.19×Movies & TV
Choice Hotels18.11×Travel & Leisure
Aruba18.99×Travel & Leisure
Rebecca Ferguson16.65×Movies & TV
Matt Damon12.67×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by FOX 2 Detroit audience
TraitClusterScore
Risk AppetiteTHRILL1.54
ExtroversionTHRILL1.1
Family OrientationCONSERVATISM1.06
Luxury OrientationPREMIUM1.04
Social Media UsageJOY1
Convenience OrientationPREMIUM1

Worldwide distribution

Worldwide audience distribution share by country for FOX 2 Detroit
CountryShare
United States95.7%
Canada2.8%
China0.6%

See FOX 2 Detroit audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does FOX 2 Detroit have in United States?

FOX 2 Detroit has an estimated audience of 2,253,210 people in United States, concentrated in Michigan and Florida.

What is the gender split and age of FOX 2 Detroit fans?

58.3% of FOX 2 Detroit fans are female, 41.7% are male, with an average age of 41.5 years.

Which brands do FOX 2 Detroit fans like most?

FOX 2 Detroit fans show strongest brand affinity for Michigan Lottery (31.11×), Google News (19.03×), and AccuWeather (15.97×) over the country average.

Where do FOX 2 Detroit fans live in United States?

FOX 2 Detroit fans in United States are most concentrated in Michigan (reach 1,689,908), Florida (reach 30,568), and Ohio (reach 25,652). These three regions account for the largest share of the active audience.

What other brands do FOX 2 Detroit fans also like?

Beyond FOX 2 Detroit itself, the audience over-indexes on Google News (19.03×), AccuWeather (15.97×), StubHub (15.69×), and Clint Eastwood (12.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for FOX 2 Detroit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.