Rascasse Audience Intelligence

FOX 2 Detroit Audience in United States

A data profile of the people who buy, follow and care about FOX 2 Detroit in United States — modelled from more than twelve digital signal sources. FOX 2 Detroit has an estimated audience of 2,250,701 people in United States.

#127among TV Channel in United States#1939in Movies & TV

The average FOX 2 Detroit fan in United States is 41.5 years old, more female, and lives primarily in Michigan.

The audience is concentrated in Michigan, Florida, California.

Top brand affinities include Michigan Lottery, Detroit Tigers, Detroit Red Wings, with strongest over-indexing on Michigan Lottery (21.36× the country average).

Demographically, the FOX 2 Detroit audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical FOX 2 Detroit fan in United States is more female, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Michigan Lottery.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FOX 2 Detroit profile in United States.

Audience size
2.3M
in United States
Gender
58.3%♀
41.7% male
Age
41.5
average years
Country rank
#12947
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of FOX 2 Detroit

58.3% are female, 41.7% are male, average age 41.5.

Fig. 02

Gender split

58.3%
Female
41.7%
Male
Demographic split for FOX 2 Detroit audience in United States
MetricValue
Female58.3%
Male41.7%
Average age41.5
Estimated audience size2,250,701
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the FOX 2 Detroit audience in United States
Age bracketShare%
16-1914%
20-2918%
30-3920%
40-4925%
50+23%
Fig. 04

Worldwide distribution

95.7%

of the worldwide FOX 2 Detroit audience comes from United States.

Worldwide audience distribution share by country for FOX 2 Detroit
CountryShare
United States95.7%
Canada2.8%
China0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FOX 2 Detroit audience in United States is strongest.

Fig. 05

Top regions by affinity

FOX 2 Detroit fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~1.5M46.11×
02Montana~5K0.81×
03South Dakota~4K0.80×
04Vermont~3K0.80×
05Alaska~4K0.78×
06Idaho~9K0.77×
07North Dakota~4K0.77×
08Rhode Island~5K0.76×
09Delaware~5K0.76×
10Nebraska~8K0.70×
11New Hampshire~6K0.66×
12Arkansas~10K0.64×
13Kansas~10K0.63×
14Oklahoma~20K0.62×
15Maine~5K0.61×
16Iowa~10K0.59×
17Connecticut~10K0.57×
18Mississippi~10K0.57×
19Utah~10K0.56×
20West Virginia~6K0.55×
21Washington, District of Columbia~3K0.49×
22Hawaii~5K0.47×
23Oregon~10K0.46×
24New Mexico~5K0.45×
25Louisiana~10K0.44×
26Ohio~30K0.39×
27Washington~20K0.39×
28Kentucky~10K0.37×
29New Jersey~20K0.36×
30Indiana~10K0.35×
31Alabama~10K0.34×
32Nevada~7K0.32×
33Maryland~10K0.31×
34Missouri~10K0.31×
35Minnesota~10K0.31×
36Wisconsin~10K0.30×
37South Carolina~10K0.29×
38Tennessee~10K0.28×
39Colorado~10K0.28×
40Illinois~20K0.25×
41Florida~40K0.24×
42Arizona~10K0.24×
43Massachusetts~10K0.24×
44Georgia~10K0.22×
45Virginia~10K0.22×
46Pennsylvania~10K0.20×
47North Carolina~10K0.20×
48New York~20K0.15×
49Texas~20K0.13×
50California~30K0.12×
Fig. 06

Affinity by region

Affinity by region — FOX 2 Detroit, United States
0.12×1.00×46.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FOX 2 Detroit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FOX 2 Detroit audience
#·InterestCategoryAffinity×
01Michigan LotteryGames21.36×
02Nissan VersaCars & Mobility20.00×
03Detroit Red WingsSports14.73×
04Pennsylvania LotteryGames12.39×
05Detroit TigersSports8.45×
06Florida LotteryGames6.59×
07Mega MillionsGames5.97×
08Detroit PistonsSports5.89×
09Dominican RepublicTravel & Leisure5.15×
10Catherine Zeta-JonesMovies & TV4.98×
11Sharon OsbourneMovies & TV4.61×
12Seattle MarinersSports4.50×
13Hilary DuffMovies & TV4.05×
14Detroit LionsSports3.41×
15MeijerShopping3.36×
16Little CaesarsFood & Beverages3.31×
17Real propertyHome & Garden2.44×
18TMZInternet & Social Media2.11×
19GamblingGames1.64×
20Pizza HutFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FOX 2 Detroit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FOX 2 Detroit audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.46×
IndividualismJOY1.34×
Community OrientationOPEN1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FOX 2 Detroit audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
Design AffinityPREMIUM0.75×
MindfulnessBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does FOX 2 Detroit have in United States?

FOX 2 Detroit has an estimated audience of 2,250,701 people in United States, concentrated in Michigan and Florida.

02

What is the gender split and age of FOX 2 Detroit fans?

58.3% of FOX 2 Detroit fans are female, 41.7% are male, with an average age of 41.5 years.

03

Which brands do FOX 2 Detroit fans like most?

FOX 2 Detroit fans show strongest brand affinity for Michigan Lottery (21.36×), Detroit Tigers (8.45×), and Detroit Red Wings (14.73×) over the country average.

04

Where do FOX 2 Detroit fans live in United States?

FOX 2 Detroit fans in United States are most concentrated in Michigan (reach ~1.5M), Florida (reach ~40K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do FOX 2 Detroit fans also like?

Beyond FOX 2 Detroit itself, the audience over-indexes on Detroit Tigers (8.45×), Detroit Red Wings (14.73×), Mega Millions (5.97×), and Florida Lottery (6.59×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for FOX 2 Detroit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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