A data profile of the people who buy, follow and care about Enterprise Rent-A-Car in Canada — modelled from more than twelve digital signal sources. Enterprise Rent-A-Car has an estimated audience of 3,536,973 people in Canada.
The average Enterprise Rent-A-Car fan in Canada is 39.5 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, Alberta.
Top brand affinities include Avis Rent a Car System, National Car Rental, Alamo Rent a Car, with strongest over-indexing on Avis Rent a Car System (45.27× the country average).
Demographically, the Enterprise Rent-A-Car audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Travelling, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Enterprise Rent-A-Car fan in Canada is more male, around 39.5 years old, with strong Travelling tendencies and a notable affinity for Avis Rent a Car System.
The key figures that characterise the Enterprise Rent-A-Car profile in Canada.
37.8% are female, 62.2% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 37.8% |
| Male | 62.2% |
| Average age | 39.5 |
| Estimated audience size | 3,536,973 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 16% |
of the worldwide Enterprise Rent-A-Car audience comes from Canada.
| Country | Share |
|---|---|
| United States | 74.1% |
| Canada | 9.4% |
| United Kingdom | 2.2% |
Where the Enterprise Rent-A-Car audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~2.5M | 2.33× | |
| 02 | Alberta | ~800K | 1.97× | |
| 03 | British Columbia | ~700K | 1.46× | |
| 04 | Quebec | ~1M | 1.31× | |
| 05 | Nova Scotia | ~100K | 1.22× | |
| 06 | Manitoba | ~100K | 1.08× | |
| 07 | New Brunswick | ~80K | 1.04× | |
| 08 | Saskatchewan | ~100K | 1.03× | |
| 09 | Nunavut | ~2K | 0.72× | |
| 10 | Yukon | ~2K | 0.61× | |
| 11 | Newfoundland and Labrador | ~30K | 0.59× | |
| 12 | Northwest Territories | ~2K | 0.59× | |
| 13 | Prince Edward Island | ~9K | 0.55× |
The strongest cross-interests of the Enterprise Rent-A-Car audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Avis Rent a Car System | Cars & Mobility | 45.27× | ||
| 02 | Payless Car Rental | Cars & Mobility | 42.26× | ||
| 03 | Sixt | Cars & Mobility | 42.24× | ||
| 04 | Alamo Rent a Car | Cars & Mobility | 42.10× | ||
| 05 | National Car Rental | Cars & Mobility | 36.81× | ||
| 06 | Enterprise Car Sales | Cars & Mobility | 35.25× | ||
| 07 | Budget Rent a Car | Cars & Mobility | 31.34× | ||
| 08 | Kawasaki Frontale | Sports | 29.32× | ||
| 09 | Carabao (band) | Music & Radio | 26.17× | ||
| 10 | Cairns | Travel & Leisure | 26.17× | ||
| 11 | Talksport | Sports | 24.55× | ||
| 12 | Mohamed Al-Fayed | Business & Career | 23.88× | ||
| 13 | Williams Grand Prix Engineering | Sports | 20.95× | ||
| 14 | Driving School | Cars & Mobility | 20.39× | ||
| 15 | Real-time ridesharing | Cars & Mobility | 20.00× | ||
| 16 | Sharon Osbourne | Movies & TV | 13.44× | ||
| 17 | Adecco | Business & Career | 13.35× | ||
| 18 | Indeed.com | Business & Career | 3.95× | ||
| 19 | U-Haul | Business & Career | 3.50× | ||
| 20 | Esso | Cars & Mobility | 2.06× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.15× | |
| Convenience Orientation | PREMIUM | 1.08× | |
| Family Orientation | CONSERVATISM | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.60× | |
| Urban Lifestyle | OPEN | 0.85× | |
| Design Affinity | PREMIUM | 0.88× |
Enterprise Rent-A-Car's target market in Canada covers an estimated 3,536,973 people, concentrated in Ontario and Quebec.
37.8% of the Enterprise Rent-A-Car audience are female, 62.2% are male, with an average age of 39.5 years.
Enterprise Rent-A-Car fans show strongest brand affinity for Avis Rent a Car System (45.27×), National Car Rental (36.81×), and Alamo Rent a Car (42.1×) over the country average.
Enterprise Rent-A-Car fans in Canada are most concentrated in Ontario (reach ~2.5M), Quebec (reach ~1M), and Alberta (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Enterprise Rent-A-Car itself, the audience over-indexes on National Car Rental (36.81×), Alamo Rent a Car (42.1×), Sixt (42.24×), and Sharon Osbourne (13.44×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Enterprise Rent-A-Car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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