A data profile of the people who buy, follow and care about Nissan in Spain — modelled from more than twelve digital signal sources. Nissan has an estimated audience of 3,747,576 people in Spain.
The average Nissan fan in Spain is 43.8 years old, more male, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Automobiles, Loterías y Apuestas del Estado, Renault, with strongest over-indexing on Automobiles (2.17× the country average).
Demographically, the Nissan audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Nissan fan in Spain is more male, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for Automobiles.
The key figures that characterise the Nissan profile in Spain.
33.9% are female, 66.1% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 33.9% |
| Male | 66.1% |
| Average age | 43.8 |
| Estimated audience size | 3,747,576 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 31% |
of the worldwide Nissan audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.0% |
| Mexico | 5.7% |
| Japan | 5.7% |
Where the Nissan audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~800K | 1.18× | |
| 02 | Comunidad Valenciana | ~500K | 1.17× | |
| 03 | Castile and León | ~200K | 1.15× | |
| 04 | Cantabria | ~50K | 1.15× | |
| 05 | Andalusia | ~800K | 1.07× | |
| 06 | Region of Murcia | ~100K | 1.07× | |
| 07 | Community of Madrid | ~700K | 1.05× | |
| 08 | Aragon | ~100K | 1.05× | |
| 09 | Castilla-La Mancha | ~200K | 1.02× | |
| 10 | Galicia | ~200K | 0.98× | |
| 11 | Canary Islands | ~200K | 0.93× | |
| 12 | Basque Autonomous Country | ~100K | 0.91× | |
| 13 | Principality of Asturias | ~80K | 0.89× | |
| 14 | Extremadura | ~70K | 0.89× | |
| 15 | Balearic Islands | ~90K | 0.88× | |
| 16 | La Rioja | ~20K | 0.85× | |
| 17 | Navarre | ~40K | 0.81× |
The strongest cross-interests of the Nissan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Oscaro | Cars & Mobility | 3.61× | ||
| 02 | Renault | Cars & Mobility | 3.08× | ||
| 03 | Crossover (automobile) | Cars & Mobility | 2.99× | ||
| 04 | Used car | Cars & Mobility | 2.93× | ||
| 05 | Loterías y Apuestas del Estado | Games | 2.35× | ||
| 06 | Škoda Auto | Cars & Mobility | 2.27× | ||
| 07 | Hyundai | Cars & Mobility | 2.22× | ||
| 08 | Road | Travel & Leisure | 2.21× | ||
| 09 | Automobiles | Cars & Mobility | 2.17× | ||
| 10 | Coches.net | Cars & Mobility | 2.06× | ||
| 11 | Hybrids | Cars & Mobility | 2.00× | ||
| 12 | SUVs | Cars & Mobility | 1.93× | ||
| 13 | Gmail | Internet & Social Media | 1.92× | ||
| 14 | Bankinter | Business & Career | 1.79× | ||
| 15 | Engine | Cars & Mobility | 1.79× | ||
| 16 | CAC 40 | Business & Career | 1.75× | ||
| 17 | El Economista | News | 1.73× | ||
| 18 | Gemini | Technology & Electronics | 1.58× | ||
| 19 | Price | Shopping | 1.53× | ||
| 20 | Adventure | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.71× | |
| Need for Security | CONSERVATISM | 1.48× | |
| Career Orientation | POWER | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.59× | |
| Individualism | JOY | 0.62× | |
| Design Affinity | PREMIUM | 0.64× |
Nissan's target market in Spain covers an estimated 3,747,576 people, concentrated in Catalonia and Andalusia.
33.9% of the Nissan audience are female, 66.1% are male, with an average age of 43.8 years.
Nissan fans show strongest brand affinity for Automobiles (2.17×), Loterías y Apuestas del Estado (2.35×), and Renault (3.08×) over the country average.
Nissan fans in Spain are most concentrated in Catalonia (reach ~800K), Andalusia (reach ~800K), and Community of Madrid (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Nissan itself, the audience over-indexes on Loterías y Apuestas del Estado (2.35×), Renault (3.08×), Coches.net (2.06×), and SUVs (1.93×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Nissan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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