Rascasse Audience Intelligence

Safety Audience in United States

Name: Safety — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Safety in United States — modelled from more than twelve digital signal sources. Safety has an estimated audience of 23,832,754 people in United States.

#888among Topic in United States #95in Home & Garden

The average Safety fan in United States is 42.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Best Buy, CarGurus, Real property, with strongest over-indexing on Best Buy (1.59× the country average).

Demographically, the Safety audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Safety fan in United States is balanced, around 42.8 years old, with strong Need for Security tendencies and a notable affinity for Best Buy.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Safety profile in United States.

Audience size

23.8M

in United States

Gender

54.3%♀

45.7% male

Age

42.8

average years

Country rank

#1306

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Safety fans

54.3% are female, 45.7% are male, average age 42.8.

Fig. 02

Gender split

54.3%

Female

45.7%

Male

Demographic split for Safety audience in United States
Metric	Value
Female	54.3%
Male	45.7%
Average age	42.8
Estimated audience size	23,832,754

Fig. 03

Age distribution

Age distribution of the Safety audience in United States
Age bracket	Share	%
16-19		14%
20-29		15%
30-39		19%
40-49		24%
50+		29%

Fig. 04

Worldwide distribution

29.8%

of the worldwide Safety audience comes from United States.

Worldwide audience distribution share by country for Safety
Country	Share
United States	29.8%
United Kingdom	5.6%
Canada	3.6%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Safety audience in United States is strongest.

Fig. 05

Top regions by affinity

Safety fans by region: top regions in United States
#	Region	Reach	×
01	Louisiana	~400K	1.27×
02	Mississippi	~200K	1.19×
03	Arkansas	~200K	1.18×
04	Massachusetts	~500K	1.17×
05	Texas	~2.5M	1.12×
06	Georgia	~800K	1.11×
07	Alabama	~400K	1.11×
08	Kansas	~200K	1.09×
09	New Mexico	~100K	1.09×
10	Vermont	~50K	1.09×
11	Virginia	~600K	1.08×
12	Hawaii	~100K	1.08×
13	Indiana	~500K	1.07×
14	South Carolina	~400K	1.06×
15	Kentucky	~300K	1.06×
16	North Carolina	~800K	1.05×
17	Oklahoma	~300K	1.05×
18	Washington, District of Columbia	~80K	1.05×
19	North Dakota	~50K	1.05×
20	Tennessee	~500K	1.04×
21	Alaska	~50K	1.03×
22	Missouri	~400K	1.02×
23	Ohio	~700K	1.01×
24	California	~2.5M	1.00×
25	Nebraska	~100K	1.00×
26	South Dakota	~60K	1.00×
27	Oregon	~300K	0.99×
28	Iowa	~200K	0.99×
29	Illinois	~800K	0.98×
30	Idaho	~100K	0.97×
31	West Virginia	~100K	0.97×
32	Pennsylvania	~800K	0.96×
33	Florida	~1.5M	0.95×
34	Michigan	~600K	0.95×
35	New Hampshire	~90K	0.95×
36	Arizona	~500K	0.94×
37	Wisconsin	~300K	0.94×
38	Maryland	~400K	0.93×
39	Utah	~200K	0.93×
40	New York	~1M	0.90×
41	Washington	~400K	0.90×
42	Minnesota	~300K	0.90×
43	Montana	~60K	0.90×
44	Colorado	~300K	0.88×
45	Connecticut	~200K	0.88×
46	Nevada	~200K	0.87×
47	Maine	~70K	0.86×
48	Delaware	~60K	0.85×
49	New Jersey	~500K	0.83×
50	Rhode Island	~60K	0.80×

Affinity by region — Safety, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Safety audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Safety audience
#	Interest	Category	×
01	Compact car	Cars & Mobility	2.97×
02	Sustainable energy	Home & Garden	2.28×
03	CarGurus	Cars & Mobility	2.25×
04	Renewable energy	Business & Career	2.04×
05	Enterprise Rent-A-Car	Cars & Mobility	1.97×
06	Real property	Home & Garden	1.93×
07	Made in USA	Business & Career	1.84×
08	Hardware store	Home & Garden	1.83×
09	Discount Tire	Shopping	1.82×
10	Microwave oven	Home & Garden	1.81×
11	Ace Hardware	Home & Garden	1.78×
12	Dentistry	Business & Career	1.67×
13	Genetics	Kids & Family	1.62×
14	Solar energy	Home & Garden	1.61×
15	Best Buy	Shopping	1.59×
16	United Parcel Service	Business & Career	1.59×
17	Ticketmaster	Travel & Leisure	1.55×
18	Pharmacy	Business & Career	1.54×
19	FedEx	Business & Career	1.53×
20	Air conditioning	Technology & Electronics	1.53×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Safety audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Safety audience · What stands out
Trait	Cluster	Score
Need for Security	CONSERVATISM	1.84×
Quality Awareness	PREMIUM	1.83×
Patriotism	CONSERVATISM	1.49×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Safety audience · Rather not
Trait	Cluster	Score
Pet Ownership	JOY	0.76×
Luxury Orientation	PREMIUM	0.76×
Mindfulness	BALANCE	0.79×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Safety have in United States?

Safety has an estimated audience of 23,832,754 people in United States, concentrated in California and Texas.

What is the gender split and age of Safety fans?

54.3% of Safety fans are female, 45.7% are male, with an average age of 42.8 years.

Which brands do Safety fans like most?

Safety fans show strongest brand affinity for Best Buy (1.59×), CarGurus (2.25×), and Real property (1.93×) over the country average.

Where do Safety fans live in United States?

Safety fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

What other brands do Safety fans also like?

Beyond Safety itself, the audience over-indexes on CarGurus (2.25×), Real property (1.93×), Compact car (2.97×), and Ace Hardware (1.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

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Sports and outdoors (173,827,889)
Sports (173,190,295)

See Safety audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Safety. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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