Safety Audience in United States

Safety logo

Safety has an estimated audience of 23,832,754 people in United States. 54.3% are female, 45.7% are male, average age 42.8. Top regions: California, Texas, Florida. Top brand affinities: Vocal harmony, Wikia, Governor of Michigan, Jesse Plemons, JDSU.

The average Safety fan in United States is 42.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Vocal harmony, Wikia, Governor of Michigan, with strongest over-indexing on Vocal harmony (2.34× the country average). Demographically, the Safety audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Safety fans

Demographic split for Safety audience in United States
MetricValue
Female54.3%
Male45.7%
Average age42.8
Estimated audience size23,832,754

Audience persona

The typical Safety fan in United States is balanced, around 42.8 years old, with strong Quality Awareness tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Safety in United States
RegionReachAffinity
California2,669,3651.02×
Texas2,444,4631.19×
Florida1,639,0481.02×
New York1,254,9800.94×
Georgia836,4401.14×
Illinois823,7751.04×
Pennsylvania785,4560.98×
Ohio759,6311.03×
North Carolina737,5541.03×
Virginia639,9571.1×
Massachusetts621,2431.32×
Michigan618,9410.99×
Tennessee520,5241.09×
New Jersey483,2090.8×
Indiana479,1681.1×
Washington450,0070.94×
Arizona437,4910.9×
Missouri393,2701.02×
Maryland388,8680.95×
South Carolina371,7621.04×
Alabama354,2661.06×
Louisiana352,1841.15×
Colorado346,1800.92×
Wisconsin335,1290.93×
Minnesota306,0780.9×
Kentucky303,4771.02×
Oregon297,6121.09×
Oklahoma291,7131.1×
Arkansas232,7021.19×
Mississippi228,5751.16×
Kansas207,0421.1×
Nevada203,2400.88×
Connecticut203,0060.85×
Iowa198,6101.01×
Utah197,1470.92×
New Mexico131,7001.1×
Nebraska113,7140.95×
Hawaii110,3701.08×
Idaho106,3380.89×
West Virginia102,5540.92×
Washington, District of Columbia91,1991.27×
New Hampshire89,3290.95×
Maine71,9930.84×
Rhode Island55,9510.74×
Montana53,2740.81×
North Dakota49,2391.01×
Delaware48,6440.74×
Alaska48,2460.95×
Vermont45,8591.1×
South Dakota45,5390.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Safety audience
BrandAffinityCategory
Vocal harmony2.34×Music & Radio
Wikia1.75×Internet & Social Media
Governor of Michigan3.79×Politics & Society
Jesse Plemons1.72×Movies & TV
JDSU1.51×Business & Career
Historic site2.01×Arts & Culture
Nebraska Cornhuskers football1.64×Sports
Hog Hunting1.52×Sports
Home staging2.32×Home & Garden
Fairy godmother3.28×Literature
MK1.76×Music & Radio
Hipster3.89×Politics & Society
Grinch1.61×Movies & TV
Wok2.4×Food & Beverages
Goop1.94×Internet & Social Media
HydraFacial2.91×Beauty & Wellness
Keith Stanfield2.24×Movies & TV
Cherish (group)3.5×Music & Radio
Glossier1.66×Beauty & Wellness
Northrop Grumman1.97×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Safety audience
TraitClusterScore
Quality AwarenessPREMIUM1.76
Need for SecurityCONSERVATISM1.56
Family OrientationCONSERVATISM1.31
IndividualismJOY1.19
Career OrientationPOWER1.18
Convenience OrientationPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for Safety
CountryShare
United States29.8%
United Kingdom5.6%
Canada3.6%

See Safety audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Safety have in United States?

Safety has an estimated audience of 23,832,754 people in United States, concentrated in California and Texas.

What is the gender split and age of Safety fans?

54.3% of Safety fans are female, 45.7% are male, with an average age of 42.8 years.

Which brands do Safety fans like most?

Safety fans show strongest brand affinity for Vocal harmony (2.34×), Wikia (1.75×), and Governor of Michigan (3.79×) over the country average.

Where do Safety fans live in United States?

Safety fans in United States are most concentrated in California (reach 2,669,365), Texas (reach 2,444,463), and Florida (reach 1,639,048). These three regions account for the largest share of the active audience.

What other brands do Safety fans also like?

Beyond Safety itself, the audience over-indexes on Wikia (1.75×), Governor of Michigan (3.79×), Jesse Plemons (1.72×), and JDSU (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Safety. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.