Rascasse Audience Intelligence

Safety Audience in Germany

A data profile of the people who buy, follow and care about Safety in Germany — modelled from more than twelve digital signal sources. Safety has an estimated audience of 1,055,458 people in Germany.

#3040among Topic in Germany#410in Home & Garden

The average Safety fan in Germany is 37.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Peugeot 408, Efficient energy use, Risk management, with strongest over-indexing on Peugeot 408 (16.7× the country average).

Demographically, the Safety audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Safety fan in Germany is more male, around 37.0 years old, with strong Need for Security tendencies and a notable affinity for Peugeot 408.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Safety profile in Germany.

Audience size
1.1M
in Germany
Gender
34.9%♀
65.1% male
Age
37.0
average years
Country rank
#6221
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Safety fans

34.9% are female, 65.1% are male, average age 37.0.

Fig. 02

Gender split

34.9%
Female
65.1%
Male
Demographic split for Safety audience in Germany
MetricValue
Female34.9%
Male65.1%
Average age37.0
Estimated audience size1,055,458
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Safety audience in Germany
Age bracketShare%
16-1927%
20-2918%
30-3920%
40-4921%
50+15%
Fig. 04

Worldwide distribution

1.3%

of the worldwide Safety audience comes from Germany.

Worldwide audience distribution share by country for Safety
CountryShare
United States29.8%
United Kingdom5.6%
Canada3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Safety audience in Germany is strongest.

Fig. 05

Top regions by affinity

Safety fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~100K1.45×
02Baden-Württemberg~200K1.16×
03Bayern~200K1.13×
04Rheinland-Pfalz~50K1.04×
05Berlin~50K1.04×
06Hamburg~20K1.04×
07Bremen~9K1.04×
08Nordrhein-Westfalen~200K1.01×
09Sachsen~50K0.97×
10Thüringen~30K0.96×
11Niedersachsen~100K0.94×
12Saarland~10K0.93×
13Schleswig-Holstein~30K0.92×
14Sachsen-Anhalt~30K0.92×
15Brandenburg~30K0.91×
16Mecklenburg-Vorpommern~20K0.86×
Fig. 06

Affinity by region

Affinity by region — Safety, Germany
0.86×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Safety audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Safety audience
#·InterestCategoryAffinity×
01Kelsey GrammerMovies & TV20.00×
02Peugeot 408Cars & Mobility16.70×
03Peugeot 206Cars & Mobility14.70×
04Peugeot 308Cars & Mobility10.25×
05Risk managementBusiness & Career6.69×
06Solar cellHome & Garden4.10×
07Efficient energy useTechnology & Electronics3.90×
08Computer securityBusiness & Career3.55×
09Solar energyHome & Garden2.92×
10Public transportCars & Mobility2.84×
11RefrigeratorHome & Garden2.70×
12Solar powerHome & Garden2.43×
13TagesschauMovies & TV2.17×
14FRITZ!BoxTechnology & Electronics2.16×
15NatureHome & Garden2.03×
16TransfermarktSports1.98×
17Used carCars & Mobility1.98×
18TattoosFashion & Accessoires1.91×
19FamilyKids & Family1.73×
20Netto Marken-DiscountShopping1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Safety audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Safety audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.30×
PatriotismCONSERVATISM2.04×
Convenience OrientationPREMIUM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Safety audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.73×
Sports ActivityPOWER0.74×
Design AffinityPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Safety have in Germany?

Safety has an estimated audience of 1,055,458 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Safety fans?

34.9% of Safety fans are female, 65.1% are male, with an average age of 37.0 years.

03

Which brands do Safety fans like most?

Safety fans show strongest brand affinity for Peugeot 408 (16.7×), Efficient energy use (3.9×), and Risk management (6.69×) over the country average.

04

Where do Safety fans live in Germany?

Safety fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Safety fans also like?

Beyond Safety itself, the audience over-indexes on Efficient energy use (3.9×), Risk management (6.69×), Tagesschau (2.17×), and Peugeot 206 (14.7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Safety audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Safety. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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