Rascasse Audience Intelligence

Kampgrounds of America Target Market in United States

A data profile of the people who buy, follow and care about Kampgrounds of America in United States — modelled from more than twelve digital signal sources. Kampgrounds of America has an estimated audience of 2,829,056 people in United States.

#1102among Brand in United States#955in Sports

The average Kampgrounds of America fan in United States is 49.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Popup camper, Motorhome, Truck camper, with strongest over-indexing on Popup camper (10.59× the country average).

Demographically, the Kampgrounds of America audience skews balanced with an average age of 49.0, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kampgrounds of America fan in United States is balanced, around 49.0 years old, with strong Patriotism tendencies and a notable affinity for Popup camper.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kampgrounds of America profile in United States.

Audience size
2.8M
in United States
Gender
48.1%♀
51.9% male
Age
49.0
average years
Country rank
#10795
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Kampgrounds of America

48.1% are female, 51.9% are male, average age 49.0.

Fig. 02

Gender split

48.1%
Female
51.9%
Male
Demographic split for Kampgrounds of America audience in United States
MetricValue
Female48.1%
Male51.9%
Average age49.0
Estimated audience size2,829,056
Fig. 03

Age distribution

Ø 49.0
average years
Age distribution of the Kampgrounds of America audience in United States
Age bracketShare%
16-195%
20-298%
30-3916%
40-4925%
50+46%
Fig. 04

Worldwide distribution

63.5%

of the worldwide Kampgrounds of America audience comes from United States.

Worldwide audience distribution share by country for Kampgrounds of America
CountryShare
United States63.5%
China6.9%
Canada5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kampgrounds of America audience in United States is strongest.

Fig. 05

Top regions by affinity

Kampgrounds of America customers by region in United States
#RegionReachAffinity×
01Montana~30K3.84×
02Wyoming~20K3.84×
03South Dakota~20K2.56×
04New Mexico~30K2.03×
05Colorado~80K1.87×
06Utah~40K1.68×
07Oregon~50K1.55×
08Idaho~20K1.38×
09Washington~70K1.27×
10Arizona~70K1.26×
11Michigan~80K1.09×
12Maine~10K1.05×
13Hawaii~10K1.02×
14Alaska~6K1.02×
15Tennessee~60K0.99×
16New Hampshire~10K0.98×
17Nebraska~10K0.94×
18Ohio~80K0.93×
19South Carolina~40K0.91×
20West Virginia~10K0.91×
21Vermont~5K0.91×
22North Dakota~5K0.88×
23Virginia~60K0.87×
24Nevada~20K0.86×
25Kansas~20K0.86×
26Iowa~20K0.83×
27Indiana~40K0.82×
28Kentucky~30K0.82×
29Missouri~40K0.81×
30Minnesota~30K0.78×
31Oklahoma~20K0.78×
32California~200K0.76×
33North Carolina~60K0.74×
34Arkansas~20K0.73×
35Florida~100K0.69×
36Pennsylvania~60K0.67×
37Wisconsin~30K0.67×
38Maryland~30K0.57×
39Delaware~4K0.56×
40Louisiana~20K0.55×
41Alabama~20K0.54×
42Illinois~50K0.52×
43Texas~100K0.50×
44Mississippi~10K0.50×
45Georgia~40K0.47×
46Connecticut~10K0.46×
47New York~70K0.42×
48Massachusetts~20K0.42×
49Rhode Island~4K0.41×
50New Jersey~20K0.34×
Fig. 06

Affinity by region

Affinity by region — Kampgrounds of America, United States
0.34×1.00×3.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kampgrounds of America audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kampgrounds of America audience
#·InterestCategoryAffinity×
01Roche BoboisHome & Garden12.01×
02Popup camperTravel & Leisure10.59×
03AirstreamCars & Mobility10.57×
04Truck camperCars & Mobility8.75×
05RV parkCars & Mobility4.93×
06MotorhomeCars & Mobility4.72×
07Mineral waterFood & Beverages3.81×
08Microwave ovenHome & Garden3.22×
09Rail transportTravel & Leisure2.94×
10Hardware storeHome & Garden2.93×
11LodgingTravel & Leisure2.61×
12United Parcel ServiceBusiness & Career2.15×
13CampingTravel & Leisure1.85×
14Hobby LobbyHome & Garden1.85×
15NatureHome & Garden1.82×
16RecreationTravel & Leisure1.79×
17VacationsTravel & Leisure1.79×
18Chick-fil-AFood & Beverages1.74×
19LivestockPets & Animals1.73×
20Nonprofit organizationPolitics & Society1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kampgrounds of America audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kampgrounds of America audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.20×
Community OrientationOPEN1.79×
DIY MentalityTHRILL1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kampgrounds of America audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.82×
Design AffinityPREMIUM0.82×
Early Adopter MentalityPOWER0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Kampgrounds of America's target market in United States?

Kampgrounds of America's target market in United States covers an estimated 2,829,056 people, concentrated in California and Florida.

02

What is the gender split and age of Kampgrounds of America customers?

48.1% of the Kampgrounds of America audience are female, 51.9% are male, with an average age of 49.0 years.

03

Which brands do Kampgrounds of America fans like most?

Kampgrounds of America fans show strongest brand affinity for Popup camper (10.59×), Motorhome (4.72×), and Truck camper (8.75×) over the country average.

04

Where do Kampgrounds of America fans live in United States?

Kampgrounds of America fans in United States are most concentrated in California (reach ~200K), Florida (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Kampgrounds of America fans also like?

Beyond Kampgrounds of America itself, the audience over-indexes on Motorhome (4.72×), Truck camper (8.75×), RV park (4.93×), and Nature (1.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Kampgrounds of America audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kampgrounds of America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →