Rascasse Audience Intelligence

Good Sam Audience in United States

A data profile of the people who buy, follow and care about Good Sam in United States — modelled from more than twelve digital signal sources. Good Sam has an estimated audience of 1,690,818 people in United States.

#1052among Movie / TV Show / Series in United States#2620in Movies & TV

The average Good Sam fan in United States is 51.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Illinois, Florida.

Top brand affinities include Military press, Renewable energy, FedEx, with strongest over-indexing on Military press (36.81× the country average).

Demographically, the Good Sam audience skews more male with an average age of 51.0, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Good Sam fan in United States is more male, around 51.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Military press.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Good Sam profile in United States.

Audience size
1.7M
in United States
Gender
44.4%♀
55.6% male
Age
51.0
average years
Country rank
#16218
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Good Sam viewers

44.4% are female, 55.6% are male, average age 51.0.

Fig. 02

Gender split

44.4%
Female
55.6%
Male
Demographic split for Good Sam audience in United States
MetricValue
Female44.4%
Male55.6%
Average age51.0
Estimated audience size1,690,818
Fig. 03

Age distribution

Ø 51.0
average years
Age distribution of the Good Sam audience in United States
Age bracketShare%
16-192%
20-296%
30-3913%
40-4924%
50+54%
Fig. 04

Worldwide distribution

56.0%

of the worldwide Good Sam audience comes from United States.

Worldwide audience distribution share by country for Good Sam
CountryShare
United States56.0%
Australia16.2%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Good Sam audience in United States is strongest.

Fig. 05

Top regions by affinity

Good Sam fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~10K2.74×
02Illinois~100K2.26×
03Tennessee~60K1.79×
04Nebraska~10K1.70×
05Montana~7K1.59×
06Georgia~70K1.43×
07New Mexico~10K1.41×
08Oregon~30K1.39×
09North Dakota~5K1.39×
10Kentucky~30K1.30×
11Minnesota~30K1.25×
12Iowa~20K1.22×
13Arkansas~20K1.19×
14Colorado~30K1.17×
15Idaho~9K1.09×
16Ohio~60K1.08×
17Nevada~20K1.08×
18Kansas~10K1.08×
19Mississippi~10K1.07×
20Wyoming~3K1.07×
21Arizona~40K1.06×
22Louisiana~20K1.05×
23Oklahoma~20K1.03×
24Washington~30K1.02×
25Florida~100K0.99×
26Missouri~30K0.99×
27Indiana~30K0.98×
28Alabama~20K0.88×
29California~200K0.82×
30Alaska~3K0.82×
31Maryland~20K0.80×
32South Carolina~20K0.78×
33North Carolina~40K0.77×
34Texas~100K0.76×
35West Virginia~6K0.75×
36Michigan~30K0.74×
37Utah~10K0.73×
38Virginia~30K0.72×
39Pennsylvania~40K0.70×
40Maine~4K0.70×
41Massachusetts~20K0.68×
42New Hampshire~4K0.67×
43New York~60K0.66×
44Delaware~3K0.66×
45Wisconsin~20K0.64×
46Washington, District of Columbia~3K0.60×
47Rhode Island~3K0.57×
48Hawaii~4K0.55×
49Connecticut~8K0.49×
50New Jersey~20K0.42×
Fig. 06

Affinity by region

Affinity by region — Good Sam, United States
0.42×1.00×2.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Good Sam audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Good Sam audience
#·InterestCategoryAffinity×
01Military pressSports36.81×
02Dwight YoakamMusic & Radio23.28×
03The EqualizerMovies & TV16.65×
04The Goldbergs (TV series)Movies & TV16.27×
05AeroméxicoTravel & Leisure14.84×
06AirstreamCars & Mobility14.18×
07ExxonMobilCars & Mobility14.09×
08BuickCars & Mobility8.45×
09Renewable energyBusiness & Career8.37×
10Weather forecastingHome & Garden8.20×
11Sustainable energyHome & Garden8.17×
12FedExBusiness & Career6.90×
13Solar energyHome & Garden6.59×
14QVCMovies & TV6.36×
15RV parkCars & Mobility5.94×
16Home automationTechnology & Electronics5.90×
17Vehicle insuranceCars & Mobility4.60×
18Mortgage loansBusiness & Career4.55×
19Discount TireShopping4.36×
20PinterestInternet & Social Media2.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Good Sam audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Good Sam audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM3.22×
Quality AwarenessPREMIUM2.43×
SustainabilityBALANCE2.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Good Sam audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.65×
Healthy LifestyleBALANCE0.66×
MindfulnessBALANCE0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Good Sam have in United States?

Good Sam has an estimated audience of 1,690,818 people in United States, concentrated in California and Illinois.

02

What is the gender split and age of Good Sam viewers?

44.4% of Good Sam fans are female, 55.6% are male, with an average age of 51.0 years.

03

Which brands do Good Sam fans like most?

Good Sam fans show strongest brand affinity for Military press (36.81×), Renewable energy (8.37×), and FedEx (6.9×) over the country average.

04

Where do Good Sam fans live in United States?

Good Sam fans in United States are most concentrated in California (reach ~200K), Illinois (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Good Sam fans also like?

Beyond Good Sam itself, the audience over-indexes on Renewable energy (8.37×), FedEx (6.9×), Sustainable energy (8.17×), and Dwight Yoakam (23.28×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Good Sam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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