Rascasse Audience Intelligence

Campfire Audience in United States

A data profile of the people who buy, follow and care about Campfire in United States — modelled from more than twelve digital signal sources. Campfire has an estimated audience of 4,700,364 people in United States.

#3924among Topic in United States#601in Travel & Leisure

The average Campfire fan in United States is 42.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Camping, Survival skills, Sam's Club, with strongest over-indexing on Camping (1.8× the country average).

Demographically, the Campfire audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Campfire fan in United States is more male, around 42.3 years old, with strong Risk Appetite tendencies and a notable affinity for Camping.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Campfire profile in United States.

Audience size
4.7M
in United States
Gender
42.6%♀
57.4% male
Age
42.3
average years
Country rank
#7046
Topic in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Campfire fans

42.6% are female, 57.4% are male, average age 42.3.

Fig. 02

Gender split

42.6%
Female
57.4%
Male
Demographic split for Campfire audience in United States
MetricValue
Female42.6%
Male57.4%
Average age42.3
Estimated audience size4,700,364
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Campfire audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3919%
40-4922%
50+28%
Fig. 04

Worldwide distribution

17.6%

of the worldwide Campfire audience comes from United States.

Worldwide audience distribution share by country for Campfire
CountryShare
Japan25.4%
United States17.6%
Germany8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Campfire audience in United States is strongest.

Fig. 05

Top regions by affinity

Campfire fans by region: top regions in United States
#RegionReachAffinity×
01California~1.5M2.66×
02Alaska~20K2.08×
03Florida~500K1.57×
04Montana~20K1.41×
05Oregon~70K1.37×
06Utah~60K1.34×
07Idaho~30K1.33×
08Colorado~100K1.32×
09Massachusetts~100K1.29×
10Washington~100K1.25×
11Minnesota~80K1.22×
12Maine~20K1.16×
13Texas~400K1.09×
14North Dakota~10K1.07×
15South Dakota~10K1.04×
16Vermont~8K1.02×
17Kansas~40K1.00×
18Wisconsin~70K0.97×
19New Mexico~20K0.94×
20New Hampshire~20K0.93×
21Missouri~70K0.92×
22Iowa~40K0.92×
23Nebraska~20K0.91×
24Oklahoma~50K0.90×
25Pennsylvania~100K0.89×
26Rhode Island~10K0.89×
27West Virginia~20K0.88×
28Ohio~100K0.87×
29Nevada~40K0.87×
30Arizona~80K0.86×
31Georgia~100K0.85×
32Michigan~100K0.85×
33Indiana~70K0.85×
34Kentucky~50K0.85×
35Connecticut~40K0.84×
36Hawaii~20K0.84×
37New York~200K0.83×
38Virginia~90K0.83×
39Arkansas~30K0.82×
40Illinois~100K0.78×
41North Carolina~100K0.78×
42New Jersey~90K0.76×
43Tennessee~70K0.72×
44Maryland~60K0.72×
45South Carolina~50K0.72×
46Washington, District of Columbia~10K0.71×
47Alabama~50K0.70×
48Delaware~9K0.70×
49Louisiana~40K0.66×
50Mississippi~30K0.65×
Fig. 06

Affinity by region

Affinity by region — Campfire, United States
0.65×1.00×2.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Campfire audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Campfire audience
#·InterestCategoryAffinity×
01RV parkCars & Mobility2.79×
02MotorhomeCars & Mobility2.74×
03Survival skillsPolitics & Society2.53×
04Tractor Supply CompanyShopping2.20×
05TractorCars & Mobility2.06×
06Ace HardwareHome & Garden2.00×
07Outdoor enthusiastSports1.98×
08Power toolHome & Garden1.84×
09BoatingTravel & Leisure1.83×
10CampingTravel & Leisure1.80×
11FishingSports1.71×
12SiblingKids & Family1.64×
13TennesseeTravel & Leisure1.63×
14SUVsCars & Mobility1.61×
15WheelCars & Mobility1.59×
16Sam's ClubShopping1.58×
17AutoZoneCars & Mobility1.56×
18RoadTravel & Leisure1.56×
19BirdsPets & Animals1.53×
20AgricultureBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Campfire audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Campfire audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.40×
PatriotismCONSERVATISM1.37×
DIY MentalityTHRILL1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Campfire audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.91×
Urban LifestyleOPEN0.95×
Design AffinityPREMIUM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Campfire have in United States?

Campfire has an estimated audience of 4,700,364 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Campfire fans?

42.6% of Campfire fans are female, 57.4% are male, with an average age of 42.3 years.

03

Which brands do Campfire fans like most?

Campfire fans show strongest brand affinity for Camping (1.8×), Survival skills (2.53×), and Sam's Club (1.58×) over the country average.

04

Where do Campfire fans live in United States?

Campfire fans in United States are most concentrated in California (reach ~1.5M), Florida (reach ~500K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Campfire fans also like?

Beyond Campfire itself, the audience over-indexes on Survival skills (2.53×), Sam's Club (1.58×), SUVs (1.61×), and Outdoor enthusiast (1.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Campfire audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Campfire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →