Campfire Audience in United States

Campfire logo

Campfire has an estimated audience of 4,700,364 people in United States. 42.6% are female, 57.4% are male, average age 42.3. Top regions: California, Texas, Florida. Top brand affinities: Camping, Survival skills, SUVs, Outdoor enthusiast, AutoZone.

The average Campfire fan in United States is 42.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Camping, Survival skills, SUVs, with strongest over-indexing on Camping (1.8× the country average). Demographically, the Campfire audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Campfire fans

Demographic split for Campfire audience in United States
MetricValue
Female42.6%
Male57.4%
Average age42.3
Estimated audience size4,700,364

Audience persona

The typical Campfire fan in United States is more male, around 42.3 years old, with strong Sustainability tendencies and a notable affinity for Camping.

Top regions in United States

Top regions ranked by reach for Campfire in United States
RegionReachAffinity
California1,291,1442.5×
Texas394,2040.98×
Florida260,1460.82×
New York231,3390.88×
Pennsylvania137,4540.87×
Massachusetts129,7061.4×
Washington129,4801.37×
Georgia120,1590.83×
Colorado119,4061.61×
Ohio118,6390.82×
Illinois116,3890.74×
North Carolina104,9890.74×
Michigan104,0920.85×
Virginia93,4930.82×
Minnesota87,6441.3×
New Jersey87,3400.73×
Oregon83,1581.54×
Arizona79,7680.83×
Indiana72,9580.85×
Tennessee71,7530.76×
Missouri70,3770.93×
Wisconsin66,8350.95×
Utah62,7341.49×
Maryland60,8000.75×
Oklahoma50,2080.96×
Kentucky47,5470.81×
South Carolina46,3540.66×
Alabama44,1380.67×
Nevada43,4330.96×
Connecticut38,8130.82×
Louisiana36,1110.6×
Iowa35,3770.91×
Idaho34,0011.44×
Kansas32,9960.89×
Arkansas30,0120.77×
Mississippi23,3440.6×
New Mexico22,3210.95×
Alaska21,1082.1×
Maine20,5561.22×
Nebraska19,9100.84×
Montana18,6731.43×
West Virginia18,3310.84×
New Hampshire17,1700.93×
Hawaii17,1380.85×
Rhode Island13,0270.87×
Washington, District of Columbia10,5590.75×
South Dakota10,2920.95×
North Dakota9,6931×
Vermont8,7671.06×
Wyoming8,1751.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Campfire audience
BrandAffinityCategory
Camping1.8×Travel & Leisure
Survival skills2.53×Politics & Society
SUVs1.61×Cars & Mobility
Outdoor enthusiast1.98×Sports
AutoZone1.56×Cars & Mobility
Agriculture1.51×Business & Career
Ace Hardware2×Home & Garden
Boating1.83×Travel & Leisure
Craigslist1.55×Shopping
Motorhome2.74×Cars & Mobility
Fishing1.71×Sports
Sibling1.64×Kids & Family
Wheel1.59×Cars & Mobility
The Gilded Age1.71×Movies & TV
RV park2.79×Cars & Mobility
Tractor Supply Company2.2×Shopping
Birds1.53×Pets & Animals
Power tool1.84×Home & Garden
Godzilla1.72×Movies & TV
Tennessee1.63×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Campfire audience
TraitClusterScore
SustainabilityBALANCE1.82
Sports ActivityPOWER1.69
TravellingTHRILL1.65
PatriotismCONSERVATISM1.65
Luxury OrientationPREMIUM1.56
Risk AppetiteTHRILL1.51

Worldwide distribution

Worldwide audience distribution share by country for Campfire
CountryShare
Japan25.4%
United States17.6%
Germany8.6%

See Campfire audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Campfire have in United States?

Campfire has an estimated audience of 4,700,364 people in United States, concentrated in California and Texas.

What is the gender split and age of Campfire fans?

42.6% of Campfire fans are female, 57.4% are male, with an average age of 42.3 years.

Which brands do Campfire fans like most?

Campfire fans show strongest brand affinity for Camping (1.8×), Survival skills (2.53×), and SUVs (1.61×) over the country average.

Where do Campfire fans live in United States?

Campfire fans in United States are most concentrated in California (reach 1,291,144), Texas (reach 394,204), and Florida (reach 260,146). These three regions account for the largest share of the active audience.

What other brands do Campfire fans also like?

Beyond Campfire itself, the audience over-indexes on Survival skills (2.53×), SUVs (1.61×), Outdoor enthusiast (1.98×), and AutoZone (1.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Campfire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.