Rascasse Audience Intelligence

Dave Audience in United States

A data profile of the people who buy, follow and care about Dave in United States — modelled from more than twelve digital signal sources. Dave has an estimated audience of 2,372,950 people in United States.

#169among Singer-songwriter in United States#2153among Person in United States#1335in Music & Radio

The average Dave fan in United States is 29.9 years old, balanced, and lives primarily in Ohio.

The audience is concentrated in Ohio, California, Texas.

Top brand affinities include British hip hop, Chicano rap, Stormzy, with strongest over-indexing on British hip hop (34.57× the country average).

Demographically, the Dave audience skews balanced with an average age of 29.9, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dave fan in United States is balanced, around 29.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for British hip hop.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dave profile in United States.

Audience size
2.4M
in United States
Gender
49.9%♀
50.1% male
Age
29.9
average years
Country rank
#12432
Person in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dave fans

49.9% are female, 50.1% are male, average age 29.9.

Fig. 02

Gender split

49.9%
Female
50.1%
Male
Demographic split for Dave audience in United States
MetricValue
Female49.9%
Male50.1%
Average age29.9
Estimated audience size2,372,950
Fig. 03

Age distribution

Ø 29.9
average years
Age distribution of the Dave audience in United States
Age bracketShare%
16-1947%
20-2921%
30-3913%
40-4912%
50+7%
Fig. 04

Worldwide distribution

42.9%

of the worldwide Dave audience comes from United States.

Worldwide audience distribution share by country for Dave
CountryShare
United States42.9%
France20.9%
United Kingdom7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dave audience in United States is strongest.

Fig. 05

Top regions by affinity

Dave fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~80K11.41×
02Ohio~200K3.35×
03Mississippi~20K1.09×
04Alabama~30K1.01×
05Louisiana~30K0.96×
06Michigan~60K0.94×
07Georgia~60K0.93×
08Oregon~20K0.93×
09Massachusetts~40K0.89×
10South Carolina~30K0.89×
11Oklahoma~20K0.86×
12Arkansas~20K0.86×
13Indiana~40K0.85×
14Kentucky~20K0.85×
15Texas~200K0.83×
16North Carolina~60K0.82×
17New York~100K0.81×
18Illinois~60K0.81×
19New Mexico~9K0.81×
20California~200K0.80×
21Missouri~30K0.78×
22Connecticut~20K0.78×
23West Virginia~8K0.78×
24Virginia~40K0.76×
25Tennessee~30K0.75×
26Nevada~20K0.74×
27Arizona~30K0.73×
28Washington~30K0.73×
29Montana~5K0.73×
30Wisconsin~20K0.72×
31Vermont~3K0.72×
32Florida~100K0.71×
33Pennsylvania~50K0.70×
34Maryland~30K0.70×
35North Dakota~3K0.70×
36Minnesota~20K0.69×
37Delaware~4K0.67×
38New Jersey~40K0.66×
39Colorado~20K0.66×
40Kansas~10K0.66×
41Idaho~8K0.66×
42New Hampshire~6K0.65×
43Nebraska~7K0.64×
44Iowa~10K0.62×
45Maine~5K0.62×
46Washington, District of Columbia~4K0.62×
47South Dakota~3K0.59×
48Alaska~3K0.57×
49Hawaii~5K0.55×
50Utah~10K0.53×
Fig. 06

Affinity by region

Affinity by region — Dave, United States
0.53×1.00×11.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dave audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dave audience
#·InterestCategoryAffinity×
01StormzyMusic & Radio84.07×
02British hip hopMusic & Radio34.57×
03SkeptaMusic & Radio21.79×
04Zinedine ZidaneSports18.48×
05Chicano rapMusic & Radio13.14×
06Kit HaringtonMovies & TV9.95×
07Bikram YogaHealth9.61×
08Yin yogaSports7.65×
09Online gamblingGames6.39×
10Kundalini yogaHealth6.08×
11Anthony JoshuaSports5.99×
12Teyana TaylorMovies & TV4.32×
13Hair ExtensionsBeauty & Wellness3.40×
14House musicMusic & Radio3.07×
15Alternative hip hopMusic & Radio2.90×
16Google DriveTechnology & Electronics2.78×
17Music festivalsMusic & Radio2.47×
18Electronic musicMusic & Radio1.86×
19ConcertsMusic & Radio1.76×
20TikTokInternet & Social Media1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dave audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dave audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.27×
Luxury OrientationPREMIUM1.24×
Risk AppetiteTHRILL1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dave audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.73×
CreativityOPEN0.86×
IndividualismJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dave have in United States?

Dave has an estimated audience of 2,372,950 people in United States, concentrated in Ohio and California.

02

What is the gender split and age of Dave fans?

49.9% of Dave fans are female, 50.1% are male, with an average age of 29.9 years.

03

Which brands do Dave fans like most?

Dave fans show strongest brand affinity for British hip hop (34.57×), Chicano rap (13.14×), and Stormzy (84.07×) over the country average.

04

Where do Dave fans live in United States?

Dave fans in United States are most concentrated in Ohio (reach ~200K), California (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Dave fans also like?

Beyond Dave itself, the audience over-indexes on Chicano rap (13.14×), Stormzy (84.07×), Google Drive (2.78×), and Bikram Yoga (9.61×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dave. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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