Dave Audience in United States

Dave has an estimated audience of 2,198,985 people in United States. 40.1% are female, 59.9% are male, average age 28.4. Top regions: Ohio, California, Texas. Top brand affinities: Google Maps, Kia Sportage, Capital One, Indeed.com, Enterprise Rent-A-Car.

The average Dave fan in United States is 28.4 years old, more male, and lives primarily in Ohio. The audience is concentrated in Ohio, California, Texas. Top brand affinities include Google Maps, Kia Sportage, Capital One, with strongest over-indexing on Google Maps (7.07× the country average). Demographically, the Dave audience skews more male with an average age of 28.4, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Dave fans

Demographic split for Dave audience in United States
MetricValue
Female40.1%
Male59.9%
Average age28.4
Estimated audience size2,198,985

Audience persona

The typical Dave fan in United States is more male, around 28.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Dave in United States
RegionReachAffinity
Ohio257,8683.81×
California207,5770.86×
Texas163,5170.86×
Florida107,7040.72×
New York97,6080.79×
Rhode Island80,60011.52×
Georgia62,3530.92×
Illinois59,5960.81×
Michigan54,4450.95×
North Carolina54,1120.82×
Pennsylvania51,0130.69×
Virginia42,1340.79×
Massachusetts38,3670.89×
New Jersey36,1770.65×
Indiana35,4870.88×
Tennessee33,7390.76×
Arizona33,5490.75×
Alabama31,6671.03×
South Carolina30,3070.92×
Washington29,1150.66×
Louisiana27,8800.98×
Missouri27,8450.79×
Maryland25,6750.68×
Colorado23,6500.68×
Wisconsin23,5940.71×
Oregon22,7340.9×
Kentucky22,2620.81×
Minnesota22,1410.7×
Oklahoma21,5380.88×
Mississippi20,3761.12×
Arkansas15,8690.88×
Nevada15,7010.74×
Connecticut15,5090.7×
Kansas11,3940.66×
Iowa10,8170.6×
Utah9,6850.49×
New Mexico7,8010.71×
West Virginia7,7100.75×
Idaho6,8090.62×
Nebraska6,7560.61×
New Hampshire5,0440.58×
Hawaii4,8310.51×
Maine4,3100.55×
Montana4,0240.66×
Washington, District of Columbia3,7160.56×
Delaware2,9960.49×
South Dakota2,6080.51×
North Dakota2,5700.57×
Vermont2,2160.57×
Alaska2,1260.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dave audience
BrandAffinityCategory
Google Maps7.07×Internet & Social Media
Kia Sportage31.51×Cars & Mobility
Capital One5.84×Business & Career
Indeed.com5.46×Business & Career
Enterprise Rent-A-Car7.07×Cars & Mobility
Autism Awareness10.82×Health
CarGurus6.69×Cars & Mobility
Diabetes mellitus awareness7.12×Health
Aaron Rodgers6.8×Sports
Circle K7.37×Shopping
Beetlejuice4.75×Movies & TV
DeviantArt6.81×Internet & Social Media
Luka Dončić10.24×Sports
Method Man18.62×Music & Radio
ICloud8.14×Technology & Electronics
Houston Astros7.23×Sports
Singer-songwriter3.34×Music & Radio
Microblogging7.33×Technology & Electronics
Honda HR-V20.55×Cars & Mobility
Khan Academy6.61×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dave audience
TraitClusterScore
Luxury OrientationPREMIUM2
LGBTQ+ IdentityOPEN1.88
Early Adopter MentalityPOWER1.42
Risk AppetiteTHRILL1.31
Sports ActivityPOWER1.23
Social Media UsageJOY1.19

Worldwide distribution

Worldwide audience distribution share by country for Dave
CountryShare
United States52.8%
France12.3%
United Kingdom9.5%

See Dave audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Dave have in United States?

Dave has an estimated audience of 2,198,985 people in United States, concentrated in Ohio and California.

What is the gender split and age of Dave fans?

40.1% of Dave fans are female, 59.9% are male, with an average age of 28.4 years.

Which brands do Dave fans like most?

Dave fans show strongest brand affinity for Google Maps (7.07×), Kia Sportage (31.51×), and Capital One (5.84×) over the country average.

Where do Dave fans live in United States?

Dave fans in United States are most concentrated in Ohio (reach 257,868), California (reach 207,577), and Texas (reach 163,517). These three regions account for the largest share of the active audience.

What other brands do Dave fans also like?

Beyond Dave itself, the audience over-indexes on Kia Sportage (31.51×), Capital One (5.84×), Indeed.com (5.46×), and Enterprise Rent-A-Car (7.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dave. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.