Skepta Audience in United States
Skepta has an estimated audience of 432,512 people in United States. 32.3% are female, 67.7% are male, average age 27.6. Top regions: California, New York, Texas. Top brand affinities: Grime (music), Venom (band), The Ring (magazine), Hajime no Ippo, Maisie Williams.
The average Skepta fan in United States is 27.6 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Grime (music), Venom (band), The Ring (magazine), with strongest over-indexing on Grime (music) (82.73× the country average). Demographically, the Skepta audience skews more male with an average age of 27.6, and over-indexes on personality traits such as Sports Activity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Skepta fans
| Metric | Value |
|---|---|
| Female | 32.3% |
| Male | 67.7% |
| Average age | 27.6 |
| Estimated audience size | 432,512 |
Audience persona
The typical Skepta fan in United States is more male, around 27.6 years old, with strong Sports Activity tendencies and a notable affinity for Grime (music).
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 64,830 | 1.36× |
| New York | 58,630 | 2.43× |
| Texas | 49,360 | 1.33× |
| Florida | 36,678 | 1.25× |
| Georgia | 33,991 | 2.55× |
| Maryland | 20,391 | 2.74× |
| Illinois | 19,456 | 1.35× |
| North Carolina | 19,440 | 1.49× |
| New Jersey | 17,649 | 1.6× |
| Pennsylvania | 17,150 | 1.18× |
| Virginia | 16,013 | 1.52× |
| Ohio | 12,376 | 0.93× |
| Massachusetts | 11,816 | 1.39× |
| Michigan | 11,420 | 1.01× |
| Tennessee | 8,727 | 1.01× |
| Louisiana | 8,643 | 1.55× |
| Washington | 7,446 | 0.86× |
| South Carolina | 7,307 | 1.12× |
| Indiana | 6,541 | 0.83× |
| Missouri | 5,774 | 0.83× |
| Connecticut | 5,770 | 1.33× |
| Minnesota | 5,432 | 0.88× |
| Arizona | 5,367 | 0.61× |
| Nevada | 4,640 | 1.11× |
| Colorado | 4,311 | 0.63× |
| Wisconsin | 4,148 | 0.64× |
| Alabama | 4,072 | 0.67× |
| Washington, District of Columbia | 4,007 | 3.08× |
| Oregon | 3,845 | 0.78× |
| Mississippi | 3,774 | 1.06× |
| Kentucky | 3,587 | 0.66× |
| Oklahoma | 3,088 | 0.64× |
| Arkansas | 2,514 | 0.71× |
| Kansas | 2,184 | 0.64× |
| Utah | 1,802 | 0.47× |
| Rhode Island | 1,704 | 1.24× |
| Iowa | 1,683 | 0.47× |
| Delaware | 1,586 | 1.33× |
| Nebraska | 1,302 | 0.6× |
| Hawaii | 1,202 | 0.65× |
| New Mexico | 1,083 | 0.5× |
| Maine | 962 | 0.62× |
| West Virginia | 932 | 0.46× |
| New Hampshire | 825 | 0.48× |
| Idaho | 719 | 0.33× |
| Vermont | 446 | 0.59× |
| North Dakota | 360 | 0.41× |
| Montana | 339 | 0.28× |
| South Dakota | 322 | 0.32× |
| Alaska | 194 | 0.21× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Grime (music) | 82.73× | Music & Radio |
| Venom (band) | 31.55× | Music & Radio |
| The Ring (magazine) | 49.53× | Sports |
| Hajime no Ippo | 65.04× | Literature |
| Maisie Williams | 30.65× | Movies & TV |
| Kit Harington | 25.65× | Movies & TV |
| Tony Parker | 42.79× | Sports |
| Canal+ | 34.38× | Movies & TV |
| Raye | 29.98× | Music & Radio |
| Music | 2.72× | Business & Career |
| France national football team | 37.19× | Sports |
| Sports | 2.63× | Sports |
| Quechua (brand) | 66.65× | Sports |
| Arts and music | 2.54× | Arts & Culture |
| Anthony Joshua | 13.26× | Sports |
| Dave | 21.79× | Music & Radio |
| Movies | 2.45× | Movies & TV |
| Entertainment | 2.5× | Movies & TV |
| Primark | 10.71× | Shopping |
| Energy | 3.56× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.66 |
| Luxury Orientation | PREMIUM | 1.58 |
| LGBTQ+ Identity | OPEN | 1.57 |
| Sustainability | BALANCE | 1.54 |
| Social Media Usage | JOY | 1.48 |
| Design Affinity | PREMIUM | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 30.7% |
| United States | 22.5% |
| Brazil | 3.8% |
See Skepta audiences in other countries
More Hip hop audiences in United States
- Bad Bunny (25,838,259)
- Diddy (20,318,667)
- Cardi B (14,341,291)
- Nicki Minaj (13,515,929)
- World Star Hip Hop (WSHH) (12,699,723)
Frequently asked questions
How many fans does Skepta have in United States?
Skepta has an estimated audience of 432,512 people in United States, concentrated in California and New York.
What is the gender split and age of Skepta fans?
32.3% of Skepta fans are female, 67.7% are male, with an average age of 27.6 years.
Which brands do Skepta fans like most?
Skepta fans show strongest brand affinity for Grime (music) (82.73×), Venom (band) (31.55×), and The Ring (magazine) (49.53×) over the country average.
Where do Skepta fans live in United States?
Skepta fans in United States are most concentrated in California (reach 64,830), New York (reach 58,630), and Texas (reach 49,360). These three regions account for the largest share of the active audience.
What other brands do Skepta fans also like?
Beyond Skepta itself, the audience over-indexes on Venom (band) (31.55×), The Ring (magazine) (49.53×), Hajime no Ippo (65.04×), and Maisie Williams (30.65×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Skepta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.