Rascasse Audience Intelligence

Skepta Audience in United States

A data profile of the people who buy, follow and care about Skepta in United States — modelled from more than twelve digital signal sources. Skepta has an estimated audience of 420,309 people in United States.

#296among Hip hop in United States#9970among Person in United States#5734in Music & Radio

The average Skepta fan in United States is 27.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Grime (music), Venom (band), The Ring (magazine), with strongest over-indexing on Grime (music) (82.73× the country average).

Demographically, the Skepta audience skews more male with an average age of 27.6, and over-indexes on personality traits such as Urban Lifestyle, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Skepta fan in United States is more male, around 27.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Grime (music).

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Skepta profile in United States.

Audience size
420K
in United States
Gender
32.3%♀
67.7% male
Age
27.6
average years
Country rank
#40490
Person in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Skepta fans

32.3% are female, 67.7% are male, average age 27.6.

Fig. 02

Gender split

32.3%
Female
67.7%
Male
Demographic split for Skepta audience in United States
MetricValue
Female32.3%
Male67.7%
Average age27.6
Estimated audience size420,309
Fig. 03

Age distribution

Ø 27.6
average years
Age distribution of the Skepta audience in United States
Age bracketShare%
16-1954%
20-2922%
30-3912%
40-499%
50+3%
Fig. 04

Worldwide distribution

22.0%

of the worldwide Skepta audience comes from United States.

Worldwide audience distribution share by country for Skepta
CountryShare
United Kingdom31.1%
United States22.0%
Canada3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Skepta audience in United States is strongest.

Fig. 05

Top regions by affinity

Skepta fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K2.77×
02Maryland~20K2.46×
03Georgia~30K2.20×
04New York~50K2.17×
05New Jersey~20K1.50×
06Virginia~10K1.40×
07Massachusetts~10K1.40×
08Louisiana~8K1.38×
09North Carolina~20K1.34×
10California~60K1.31×
11Connecticut~6K1.30×
12Illinois~20K1.24×
13Delaware~1K1.23×
14Texas~50K1.22×
15Florida~40K1.21×
16Rhode Island~2K1.20×
17Pennsylvania~20K1.14×
18Nevada~5K1.10×
19South Carolina~7K1.08×
20Mississippi~4K1.01×
21Michigan~10K0.99×
22Tennessee~8K0.95×
23Ohio~10K0.94×
24Washington~8K0.93×
25Minnesota~5K0.88×
26Indiana~7K0.86×
27Missouri~6K0.85×
28Maine~1K0.85×
29Oregon~4K0.83×
30Alaska<1K0.83×
31Vermont<1K0.83×
32Alabama~5K0.82×
33Hawaii~1K0.80×
34New Hampshire~1K0.80×
35North Dakota<1K0.80×
36Arizona~7K0.79×
37Colorado~5K0.78×
38Arkansas~3K0.78×
39South Dakota<1K0.78×
40Kentucky~4K0.76×
41Oklahoma~4K0.76×
42Kansas~3K0.75×
43Montana<1K0.75×
44Nebraska~2K0.73×
45Wisconsin~5K0.72×
46New Mexico~2K0.72×
47West Virginia~1K0.72×
48Idaho~1K0.68×
49Utah~3K0.67×
50Iowa~2K0.67×
Fig. 06

Affinity by region

Affinity by region — Skepta, United States
0.67×1.00×2.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Skepta audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Skepta audience
#·InterestCategoryAffinity×
01Grime (music)Music & Radio82.73×
02Quechua (brand)Sports66.65×
03Hajime no IppoLiterature65.04×
04The Ring (magazine)Sports49.53×
05Tony ParkerSports42.79×
06France national football teamSports37.19×
07Venom (band)Music & Radio31.55×
08Maisie WilliamsMovies & TV30.65×
09RayeMusic & Radio29.98×
10Kit HaringtonMovies & TV25.65×
11DaveMusic & Radio21.79×
12Anthony JoshuaSports13.26×
13PrimarkShopping10.71×
14EnergyHome & Garden3.56×
15FIFA World CupSports3.45×
16MusicBusiness & Career2.72×
17SportsSports2.63×
18Arts and musicArts & Culture2.54×
19EntertainmentMovies & TV2.50×
20MoviesMovies & TV2.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Skepta audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Skepta audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.90×
SpiritualityBALANCE1.85×
Career OrientationPOWER1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Skepta audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.63×
CreativityOPEN0.74×
Risk AppetiteTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Skepta have in United States?

Skepta has an estimated audience of 420,309 people in United States, concentrated in California and New York.

02

What is the gender split and age of Skepta fans?

32.3% of Skepta fans are female, 67.7% are male, with an average age of 27.6 years.

03

Which brands do Skepta fans like most?

Skepta fans show strongest brand affinity for Grime (music) (82.73×), Venom (band) (31.55×), and The Ring (magazine) (49.53×) over the country average.

04

Where do Skepta fans live in United States?

Skepta fans in United States are most concentrated in California (reach ~60K), New York (reach ~50K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Skepta fans also like?

Beyond Skepta itself, the audience over-indexes on Venom (band) (31.55×), The Ring (magazine) (49.53×), Hajime no Ippo (65.04×), and Maisie Williams (30.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hip hop audiences in United States

See Skepta audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Skepta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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