Rascasse Audience Intelligence

Grime (music) Audience in United States

A data profile of the people who buy, follow and care about Grime (music) in United States — modelled from more than twelve digital signal sources. Grime (music) has an estimated audience of 749,835 people in United States.

#354among Musical genre in United States#9785among Topic in United States#3842in Music & Radio

The average Grime (music) fan in United States is 28.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kit Harington, Emilia Clarke, Skepta, with strongest over-indexing on Kit Harington (65.56× the country average).

Demographically, the Grime (music) audience skews more male with an average age of 28.2, and over-indexes on personality traits such as Patriotism, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Grime (music) fan in United States is more male, around 28.2 years old, with strong Patriotism tendencies and a notable affinity for Kit Harington.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Grime (music) profile in United States.

Audience size
750K
in United States
Gender
29.8%♀
70.2% male
Age
28.2
average years
Country rank
#28649
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Grime (music) fans

29.8% are female, 70.2% are male, average age 28.2.

Fig. 02

Gender split

29.8%
Female
70.2%
Male
Demographic split for Grime (music) audience in United States
MetricValue
Female29.8%
Male70.2%
Average age28.2
Estimated audience size749,835
Fig. 03

Age distribution

Ø 28.2
average years
Age distribution of the Grime (music) audience in United States
Age bracketShare%
16-1951%
20-2923%
30-3913%
40-4910%
50+4%
Fig. 04

Worldwide distribution

16.5%

of the worldwide Grime (music) audience comes from United States.

Worldwide audience distribution share by country for Grime (music)
CountryShare
United Kingdom44.4%
United States16.5%
Japan3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Grime (music) audience in United States is strongest.

Fig. 05

Top regions by affinity

Grime (music) fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~50K3.20×
02California~100K1.45×
03Washington~20K1.24×
04Hawaii~4K1.23×
05New York~50K1.18×
06Texas~70K1.12×
07Virginia~20K1.11×
08Maryland~10K1.10×
09Connecticut~8K1.10×
10Florida~60K1.09×
11New Jersey~20K1.08×
12Oregon~9K1.08×
13Rhode Island~3K1.06×
14Arizona~20K1.05×
15Nevada~8K1.05×
16Iowa~6K1.05×
17Georgia~20K1.03×
18Illinois~30K1.01×
19North Carolina~20K1.01×
20Washington, District of Columbia~2K1.00×
21Alaska~2K1.00×
22New Mexico~4K0.99×
23Vermont~1K0.97×
24Minnesota~10K0.96×
25Nebraska~4K0.96×
26North Dakota~1K0.96×
27Utah~6K0.95×
28Pennsylvania~20K0.94×
29Indiana~10K0.94×
30Louisiana~9K0.94×
31Kentucky~9K0.94×
32Maine~3K0.94×
33Kansas~6K0.93×
34New Hampshire~3K0.93×
35South Dakota~2K0.93×
36Michigan~20K0.92×
37Colorado~10K0.92×
38Oklahoma~8K0.92×
39Montana~2K0.91×
40Delaware~2K0.91×
41Arkansas~6K0.90×
42Tennessee~10K0.89×
43Missouri~10K0.89×
44Wisconsin~10K0.89×
45Idaho~3K0.89×
46West Virginia~3K0.89×
47Ohio~20K0.88×
48Mississippi~5K0.88×
49South Carolina~10K0.87×
50Alabama~9K0.84×
Fig. 06

Affinity by region

Affinity by region — Grime (music), United States
0.84×1.00×3.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Grime (music) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Grime (music) audience
#·InterestCategoryAffinity×
01StormzyMusic & Radio98.90×
02SkeptaMusic & Radio82.73×
03Kit HaringtonMovies & TV65.56×
04Paddy PowerGames61.73×
05France national football teamSports36.16×
06RB LeipzigSports29.46×
07Zinedine ZidaneSports25.74×
08Emilia ClarkeMovies & TV22.14×
09JD SportsShopping20.90×
10FIFA Club World CupSports20.00×
11Online gamblingGames15.86×
12Rebecca FergusonMovies & TV15.68×
13Anthony JoshuaSports15.38×
14Ronnie ColemanSports14.60×
15Bikram YogaHealth11.73×
16My Hero AcademiaLiterature9.91×
17Rick and MortyMovies & TV9.74×
18Yin yogaSports9.43×
19WhatsAppInternet & Social Media7.86×
20Hair ExtensionsBeauty & Wellness7.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Grime (music) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Grime (music) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.22×
Social Media UsageJOY1.83×
TraditionCONSERVATISM1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Grime (music) audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.52×
ExtroversionTHRILL0.73×
Price SensitivityPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Grime (music) have in United States?

Grime (music) has an estimated audience of 749,835 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Grime (music) fans?

29.8% of Grime (music) fans are female, 70.2% are male, with an average age of 28.2 years.

03

Which brands do Grime (music) fans like most?

Grime (music) fans show strongest brand affinity for Kit Harington (65.56×), Emilia Clarke (22.14×), and Skepta (82.73×) over the country average.

04

Where do Grime (music) fans live in United States?

Grime (music) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Grime (music) fans also like?

Beyond Grime (music) itself, the audience over-indexes on Emilia Clarke (22.14×), Skepta (82.73×), JD Sports (20.9×), and WhatsApp (7.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Grime (music) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Grime (music). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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