A data profile of the people who buy, follow and care about New wave music in France — modelled from more than twelve digital signal sources. New wave music has an estimated audience of 2,785,908 people in France.
The average New wave music fan in France is 39.4 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (193.29× the country average).
Demographically, the New wave music audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Mindfulness, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical New wave music fan in France is balanced, around 39.4 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the New wave music profile in France.
45.4% are female, 54.6% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 39.4 |
| Estimated audience size | 2,785,908 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide New wave music audience comes from France.
| Country | Share |
|---|---|
| United States | 23.3% |
| United Kingdom | 7.2% |
| Italy | 4.9% |
Where the New wave music audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pays de la Loire | ~200K | 1.31× | |
| 02 | Brittany | ~200K | 1.24× | |
| 03 | Auvergne-Rhône-Alpes | ~400K | 1.20× | |
| 04 | Île-de-France | ~600K | 1.15× | |
| 05 | Nouvelle-Aquitaine | ~300K | 1.07× | |
| 06 | Hauts-de-France | ~300K | 1.05× | |
| 07 | Occitanie | ~300K | 1.04× | |
| 08 | Grand Est | ~200K | 0.96× | |
| 09 | Centre-Val de Loire | ~100K | 0.95× | |
| 10 | Normandy | ~100K | 0.91× | |
| 11 | Provence-Alpes-Côte d'Azur | ~200K | 0.90× | |
| 12 | Corsica | ~10K | 0.89× | |
| 13 | Bourgogne-Franche-Comté | ~90K | 0.84× |
The strongest cross-interests of the New wave music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 193.29× | ||
| 02 | Selfridges | Shopping | 151.53× | ||
| 03 | Plants vs. Zombies | Games | 61.22× | ||
| 04 | Marvel Universe | Games | 41.03× | ||
| 05 | Christmas tree | Kids & Family | 23.23× | ||
| 06 | Tears for Fears | Music & Radio | 23.16× | ||
| 07 | Christmas Gift | Kids & Family | 20.92× | ||
| 08 | Duran Duran | Music & Radio | 20.00× | ||
| 09 | Peter Gabriel | Music & Radio | 19.66× | ||
| 10 | Girl power | Politics & Society | 17.01× | ||
| 11 | Broadcasting of sports events | Movies & TV | 13.24× | ||
| 12 | Psychological horror | Health | 12.45× | ||
| 13 | Zoom lens | Technology & Electronics | 8.46× | ||
| 14 | Dentistry | Business & Career | 7.80× | ||
| 15 | Kitchen garden | Home & Garden | 7.51× | ||
| 16 | Breast Cancer awareness | Health | 7.48× | ||
| 17 | Improvisation | Music & Radio | 4.50× | ||
| 18 | Musical theatre | Movies & TV | 3.51× | ||
| 19 | Progressive rock | Music & Radio | 3.47× | ||
| 20 | MSN | News | 2.35× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.17× | |
| Tradition | CONSERVATISM | 1.67× | |
| Patriotism | CONSERVATISM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.75× | |
| Indulgence | JOY | 0.82× | |
| Community Orientation | OPEN | 0.87× |
New wave music has an estimated audience of 2,785,908 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
45.4% of New wave music fans are female, 54.6% are male, with an average age of 39.4 years.
New wave music fans show strongest brand affinity for Love & Sex (193.29×), Christmas Gift (20.92×), and Christmas tree (23.23×) over the country average.
New wave music fans in France are most concentrated in Île-de-France (reach ~600K), Auvergne-Rhône-Alpes (reach ~400K), and Nouvelle-Aquitaine (reach ~300K). These three regions account for the largest share of the active audience.
Beyond New wave music itself, the audience over-indexes on Christmas Gift (20.92×), Christmas tree (23.23×), Broadcasting of sports events (13.24×), and Plants vs. Zombies (61.22×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for New wave music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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