A data profile of the people who buy, follow and care about The O2 Arena in United Kingdom — modelled from more than twelve digital signal sources. The O2 Arena has an estimated audience of 4,529,071 people in United Kingdom.
The average The O2 Arena fan in United Kingdom is 43.9 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include FIFA World Cup, Betfair, Rangers FC, with strongest over-indexing on FIFA World Cup (2.47× the country average).
Demographically, the The O2 Arena audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical The O2 Arena fan in United Kingdom is more male, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the The O2 Arena profile in United Kingdom.
44.3% are female, 55.7% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 44.3% |
| Male | 55.7% |
| Average age | 43.9 |
| Estimated audience size | 4,529,071 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 29% |
of the worldwide The O2 Arena audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 87.7% |
| United States | 4.2% |
| Italy | 1.8% |
Where the The O2 Arena audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East of England | ~800K | 2.02× | |
| 02 | South East | ~1M | 1.91× | |
| 03 | Wales | ~400K | 1.71× | |
| 04 | Scotland | ~400K | 1.08× | |
| 05 | West Midlands | ~200K | 0.94× | |
| 06 | South West | ~300K | 0.92× | |
| 07 | Northern Ireland | ~100K | 0.90× | |
| 08 | East Midlands | ~200K | 0.78× | |
| 09 | Yorkshire and the Humber | ~200K | 0.65× | |
| 10 | North East | ~100K | 0.61× | |
| 11 | England | ~1M | 0.30× | |
| 12 | North West | ~100K | 0.28× |
The strongest cross-interests of the The O2 Arena audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FIFA Club World Cup | Sports | 5.51× | ||
| 02 | Unibet | Games | 5.12× | ||
| 03 | Ligue 1 | Sports | 4.87× | ||
| 04 | Rangers FC | Sports | 4.12× | ||
| 05 | La Liga | Sports | 3.63× | ||
| 06 | Bundesliga | Sports | 3.48× | ||
| 07 | Betfair | Games | 3.32× | ||
| 08 | Celtic FC | Sports | 3.25× | ||
| 09 | Sports betting | Games | 2.87× | ||
| 10 | Sky Bet | Games | 2.70× | ||
| 11 | FIFA World Cup | Sports | 2.47× | ||
| 12 | Wikipedia | Internet & Social Media | 2.37× | ||
| 13 | William Hill (bookmaker) | Games | 2.32× | ||
| 14 | Rugby union | Sports | 2.27× | ||
| 15 | UEFA Champions League | Sports | 2.20× | ||
| 16 | Paddy Power | Games | 2.19× | ||
| 17 | Premier League | Sports | 1.83× | ||
| 18 | BBC Sport | Sports | 1.80× | ||
| 19 | Internet & Social Media | 1.66× | |||
| 20 | Hobby | Home & Garden | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.40× | |
| Need for Security | CONSERVATISM | 1.21× | |
| Risk Appetite | THRILL | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.58× | |
| Mindfulness | BALANCE | 0.60× | |
| Design Affinity | PREMIUM | 0.66× |
The O2 Arena has an estimated audience of 4,529,071 people in United Kingdom, concentrated in England and South East.
44.3% of The O2 Arena fans are female, 55.7% are male, with an average age of 43.9 years.
The O2 Arena fans show strongest brand affinity for FIFA World Cup (2.47×), Betfair (3.32×), and Rangers FC (4.12×) over the country average.
The O2 Arena fans in United Kingdom are most concentrated in England (reach ~1M), South East (reach ~1M), and East of England (reach ~800K). These three regions account for the largest share of the active audience.
Beyond The O2 Arena itself, the audience over-indexes on Betfair (3.32×), Rangers FC (4.12×), Sky Bet (2.7×), and Premier League (1.83×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for The O2 Arena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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