A data profile of the people who buy, follow and care about Victoria Park in United Kingdom — modelled from more than twelve digital signal sources. Victoria Park has an estimated audience of 2,935,489 people in United Kingdom.
The average Victoria Park fan in United Kingdom is 41.4 years old, more male, and lives primarily in England.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include FIFA World Cup, Premier League, Sky Bet, with strongest over-indexing on FIFA World Cup (2.55× the country average).
Demographically, the Victoria Park audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.
The typical Victoria Park fan in United Kingdom is more male, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Victoria Park profile in United Kingdom.
35.4% are female, 64.6% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 35.4% |
| Male | 64.6% |
| Average age | 41.4 |
| Estimated audience size | 2,935,489 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Victoria Park audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 43.3% |
| Australia | 22.4% |
| Canada | 18.5% |
Where the Victoria Park audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~400K | 1.61× | |
| 02 | Wales | ~300K | 1.59× | |
| 03 | Northern Ireland | ~40K | 0.43× | |
| 04 | England | ~1M | 0.41× |
The strongest cross-interests of the Victoria Park audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FIFA Club World Cup | Sports | 5.34× | ||
| 02 | Ligue 1 | Sports | 4.79× | ||
| 03 | Unibet | Games | 4.41× | ||
| 04 | Rangers FC | Sports | 3.79× | ||
| 05 | La Liga | Sports | 3.54× | ||
| 06 | Bundesliga | Sports | 3.48× | ||
| 07 | Celtic FC | Sports | 3.15× | ||
| 08 | Betfair | Games | 2.94× | ||
| 09 | Sports betting | Games | 2.89× | ||
| 10 | Sky Bet | Games | 2.62× | ||
| 11 | FIFA World Cup | Sports | 2.55× | ||
| 12 | UEFA Champions League | Sports | 2.28× | ||
| 13 | Premier League | Sports | 2.13× | ||
| 14 | Rugby union | Sports | 2.12× | ||
| 15 | Wikipedia | Internet & Social Media | 2.12× | ||
| 16 | Paddy Power | Games | 2.11× | ||
| 17 | William Hill (bookmaker) | Games | 2.07× | ||
| 18 | BBC Sport | Sports | 1.72× | ||
| 19 | Manchester City F.C. | Sports | 1.65× | ||
| 20 | Manchester United F.C. | Sports | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.41× | |
| Risk Appetite | THRILL | 1.21× | |
| Need for Security | CONSERVATISM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.61× | |
| Mindfulness | BALANCE | 0.63× | |
| Design Affinity | PREMIUM | 0.68× |
Victoria Park has an estimated audience of 2,935,489 people in United Kingdom, concentrated in England and Scotland.
35.4% of Victoria Park fans are female, 64.6% are male, with an average age of 41.4 years.
Victoria Park fans show strongest brand affinity for FIFA World Cup (2.55×), Premier League (2.13×), and Sky Bet (2.62×) over the country average.
Victoria Park fans in United Kingdom are most concentrated in England (reach ~1M), Scotland (reach ~400K), and Wales (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Victoria Park itself, the audience over-indexes on Premier League (2.13×), Sky Bet (2.62×), Manchester United F.C. (1.6×), and Betfair (2.94×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Victoria Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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