A data profile of the people who buy, follow and care about Anfield in United Kingdom — modelled from more than twelve digital signal sources. Anfield has an estimated audience of 4,408,182 people in United Kingdom.
The average Anfield fan in United Kingdom is 43.9 years old, more male, and lives primarily in England.
The audience is concentrated in England, North West, Yorkshire and the Humber.
Top brand affinities include Anfield, This Is Anfield, Dune, with strongest over-indexing on Anfield (18.45× the country average).
Demographically, the Anfield audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Anfield fan in United Kingdom is more male, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Anfield.
The key figures that characterise the Anfield profile in United Kingdom.
44.3% are female, 55.7% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 44.3% |
| Male | 55.7% |
| Average age | 43.9 |
| Estimated audience size | 4,408,182 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 29% |
of the worldwide Anfield audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 69.1% |
| United States | 5.6% |
| Germany | 5.3% |
Where the Anfield audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~700K | 2.29× | |
| 02 | Wales | ~200K | 1.38× | |
| 03 | Yorkshire and the Humber | ~300K | 1.33× | |
| 04 | West Midlands | ~100K | 1.27× | |
| 05 | Northern Ireland | ~100K | 1.18× | |
| 06 | England | ~2M | 0.87× | |
| 07 | North East | ~80K | 0.79× | |
| 08 | East Midlands | ~100K | 0.67× | |
| 09 | South East | ~200K | 0.62× | |
| 10 | South West | ~100K | 0.58× | |
| 11 | Scotland | ~100K | 0.57× | |
| 12 | East of England | ~100K | 0.52× |
The strongest cross-interests of the Anfield audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anfield | Sports | 18.45× | ||
| 02 | Sanjay Dutt | Movies & TV | 16.98× | ||
| 03 | This Is Anfield | Sports | 15.35× | ||
| 04 | Jürgen Klopp | Sports | 12.80× | ||
| 05 | Jordan Henderson | Sports | 8.19× | ||
| 06 | James Milner | Sports | 7.99× | ||
| 07 | Mohamed Salah | Sports | 6.49× | ||
| 08 | Longchamp | Fashion & Accessoires | 6.40× | ||
| 09 | Gummi candy | Food & Beverages | 6.25× | ||
| 10 | FootAsylum | Fashion & Accessoires | 5.97× | ||
| 11 | Dune | Movies & TV | 4.29× | ||
| 12 | Sky Bet | Games | 2.37× | ||
| 13 | Aston Villa F.C. | Sports | 2.37× | ||
| 14 | FIFA World Cup 2026 | Sports | 1.97× | ||
| 15 | Liverpool F.C. | Sports | 1.89× | ||
| 16 | Wembley Stadium | Sports | 1.88× | ||
| 17 | Manchester City F.C. | Sports | 1.88× | ||
| 18 | Manchester United F.C. | Sports | 1.86× | ||
| 19 | UEFA Champions League | Sports | 1.81× | ||
| 20 | FIFA World Cup | Sports | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.40× | |
| Need for Security | CONSERVATISM | 1.21× | |
| Risk Appetite | THRILL | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.58× | |
| Mindfulness | BALANCE | 0.60× | |
| Design Affinity | PREMIUM | 0.66× |
Anfield has an estimated audience of 4,408,182 people in United Kingdom, concentrated in England and North West.
44.3% of Anfield fans are female, 55.7% are male, with an average age of 43.9 years.
Anfield fans show strongest brand affinity for Anfield (18.45×), This Is Anfield (15.35×), and Dune (4.29×) over the country average.
Anfield fans in United Kingdom are most concentrated in England (reach ~2M), North West (reach ~700K), and Yorkshire and the Humber (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Anfield itself, the audience over-indexes on This Is Anfield (15.35×), Dune (4.29×), FIFA World Cup 2026 (1.97×), and Manchester United F.C. (1.86×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Anfield. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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