Rascasse Audience Intelligence

Tottenham Hotspur Stadium Audience in United Kingdom

A data profile of the people who buy, follow and care about Tottenham Hotspur Stadium in United Kingdom — modelled from more than twelve digital signal sources. Tottenham Hotspur Stadium has an estimated audience of 4,904,519 people in United Kingdom.

Tottenham Hotspur Stadium has an estimated audience of 4,904,519 people in United Kingdom. 39.6% are female, 60.4% are male, average age 40.9. Top brand affinities: FIFA World Cup, FC Bayern Munich, Manchester United F.C., Borussia Dortmund, Manchester City F.C..

Top brand affinities include FIFA World Cup, FC Bayern Munich, Manchester United F.C., with strongest over-indexing on FIFA World Cup (2.34× the country average).

Demographically, the Tottenham Hotspur Stadium audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Community Orientation.

The typical Tottenham Hotspur Stadium fan in United Kingdom is more male, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for FIFA World Cup.

Category: Sports · Type: POI · Subtype: Stadium

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tottenham Hotspur Stadium profile in United Kingdom.

Audience size
4.9M
in United Kingdom
Gender
39.6%
60.4% male
Age
40.9
average years
Country rank
#1390
POI in United Kingdom
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tottenham Hotspur Stadium fans

39.6% are female, 60.4% are male, average age 40.9.

Fig. 02

Gender split

39.6%
Female
60.4%
Male
Demographic split for Tottenham Hotspur Stadium audience in United Kingdom
MetricValue
Female39.6%
Male60.4%
Average age40.9
Estimated audience size4,904,519
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Tottenham Hotspur Stadium audience in United Kingdom
Age bracketShare%
16-1916%
20-2919%
30-3919%
40-4922%
50+24%
Fig. 04

Worldwide distribution

80.7%

of the worldwide Tottenham Hotspur Stadium audience comes from United Kingdom.

Worldwide audience distribution share by country for Tottenham Hotspur Stadium
CountryShare
United Kingdom80.7%
United States5.6%
Germany1.5%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tottenham Hotspur Stadium audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tottenham Hotspur Stadium audience
#·InterestCategoryAffinity×
01Borussia DortmundSports8.01×
02Frank LampardSports7.59×
03FC Bayern MunichSports5.72×
04BundesligaSports4.02×
05La LigaSports3.63×
06Leicester City F.C.Sports3.60×
07Crystal Palace F.C.Sports3.58×
08Aston Villa F.C.Sports3.10×
09Celtic FCSports2.87×
10Newcastle United F.C.Sports2.69×
11Chelsea F.C.Sports2.49×
12Manchester City F.C.Sports2.43×
13Paddy PowerGames2.43×
14UEFA Champions LeagueSports2.37×
15FIFA World CupSports2.34×
16Real Madrid C.F.Sports2.34×
17Sky BetGames2.33×
18Manchester United F.C.Sports2.25×
19Liverpool F.C.Sports1.90×
20Premier LeagueSports1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tottenham Hotspur Stadium audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Tottenham Hotspur Stadium audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.41×
Community OrientationOPEN1.37×
Risk AppetiteTHRILL1.22×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Tottenham Hotspur Stadium audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.64×
MindfulnessBALANCE0.70×
Design AffinityPREMIUM0.76×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in United Kingdom who actively search for Tottenham Hotspur Stadium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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