A data profile of the people who buy, follow and care about Tottenham Hotspur Stadium in United Kingdom — modelled from more than twelve digital signal sources. Tottenham Hotspur Stadium has an estimated audience of 4,904,519 people in United Kingdom.
Tottenham Hotspur Stadium has an estimated audience of 4,904,519 people in United Kingdom. 39.6% are female, 60.4% are male, average age 40.9. Top brand affinities: FIFA World Cup, FC Bayern Munich, Manchester United F.C., Borussia Dortmund, Manchester City F.C..
Top brand affinities include FIFA World Cup, FC Bayern Munich, Manchester United F.C., with strongest over-indexing on FIFA World Cup (2.34× the country average).
Demographically, the Tottenham Hotspur Stadium audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Community Orientation.
The typical Tottenham Hotspur Stadium fan in United Kingdom is more male, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Tottenham Hotspur Stadium profile in United Kingdom.
39.6% are female, 60.4% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 39.6% |
| Male | 60.4% |
| Average age | 40.9 |
| Estimated audience size | 4,904,519 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Tottenham Hotspur Stadium audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 80.7% |
| United States | 5.6% |
| Germany | 1.5% |
The strongest cross-interests of the Tottenham Hotspur Stadium audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Borussia Dortmund | Sports | 8.01× | ||
| 02 | Frank Lampard | Sports | 7.59× | ||
| 03 | FC Bayern Munich | Sports | 5.72× | ||
| 04 | Bundesliga | Sports | 4.02× | ||
| 05 | La Liga | Sports | 3.63× | ||
| 06 | Leicester City F.C. | Sports | 3.60× | ||
| 07 | Crystal Palace F.C. | Sports | 3.58× | ||
| 08 | Aston Villa F.C. | Sports | 3.10× | ||
| 09 | Celtic FC | Sports | 2.87× | ||
| 10 | Newcastle United F.C. | Sports | 2.69× | ||
| 11 | Chelsea F.C. | Sports | 2.49× | ||
| 12 | Manchester City F.C. | Sports | 2.43× | ||
| 13 | Paddy Power | Games | 2.43× | ||
| 14 | UEFA Champions League | Sports | 2.37× | ||
| 15 | FIFA World Cup | Sports | 2.34× | ||
| 16 | Real Madrid C.F. | Sports | 2.34× | ||
| 17 | Sky Bet | Games | 2.33× | ||
| 18 | Manchester United F.C. | Sports | 2.25× | ||
| 19 | Liverpool F.C. | Sports | 1.90× | ||
| 20 | Premier League | Sports | 1.89× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.41× | |
| Community Orientation | OPEN | 1.37× | |
| Risk Appetite | THRILL | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.64× | |
| Mindfulness | BALANCE | 0.70× | |
| Design Affinity | PREMIUM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Tottenham Hotspur Stadium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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