Rascasse Audience Intelligence

Wembley Stadium Audience in Germany

A data profile of the people who buy, follow and care about Wembley Stadium in Germany — modelled from more than twelve digital signal sources. Wembley Stadium has an estimated audience of 674,092 people in Germany.

#9among Stadium in Germany#743among POI in Germany#720in Sports

The average Wembley Stadium fan in Germany is 35.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Wembley Stadium, Harry Kane, FIFA World Cup, with strongest over-indexing on Wembley Stadium (923.08× the country average).

Demographically, the Wembley Stadium audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Wembley Stadium fan in Germany is more male, around 35.8 years old, with strong Risk Appetite tendencies and a notable affinity for Wembley Stadium.

Category: Sports · Type: POI · Subtype: Stadium

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wembley Stadium profile in Germany.

Audience size
674K
in Germany
Gender
39.0%♀
61.0% male
Age
35.8
average years
Country rank
#9128
POI in Germany
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wembley Stadium fans

39.0% are female, 61.0% are male, average age 35.8.

Fig. 02

Gender split

39.0%
Female
61.0%
Male
Demographic split for Wembley Stadium audience in Germany
MetricValue
Female39.0%
Male61.0%
Average age35.8
Estimated audience size674,092
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Wembley Stadium audience in Germany
Age bracketShare%
16-1926%
20-2922%
30-3922%
40-4920%
50+11%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Wembley Stadium audience comes from Germany.

Worldwide audience distribution share by country for Wembley Stadium
CountryShare
United Kingdom79.5%
United States6.1%
Germany3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wembley Stadium audience in Germany is strongest.

Fig. 05

Top regions by affinity

Wembley Stadium fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~10K1.22×
02Bayern~70K1.13×
03Nordrhein-Westfalen~90K1.10×
04Bremen~3K1.10×
05Baden-Württemberg~50K1.04×
06Schleswig-Holstein~10K1.04×
07Rheinland-Pfalz~20K1.00×
08Berlin~20K1.00×
09Hessen~30K0.99×
10Niedersachsen~30K0.98×
11Brandenburg~10K0.98×
12Saarland~4K0.95×
13Sachsen~20K0.94×
14Thüringen~8K0.91×
15Mecklenburg-Vorpommern~6K0.83×
16Sachsen-Anhalt~8K0.82×
Fig. 06

Affinity by region

Affinity by region — Wembley Stadium, Germany
0.82×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wembley Stadium audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wembley Stadium audience
#·InterestCategoryAffinity×
01Wembley StadiumSports923.08×
02Harry KaneSports13.68×
03UEFA European ChampionshipSports13.53×
04F.C. Hansa RostockSports9.88×
051. FC MagdeburgSports9.88×
06Tottenham Hotspur F.C.Sports9.51×
07Vincent KompanySports9.07×
08Manchester City F.C.Sports8.21×
09Arsenal F.C.Sports8.12×
10Paris Saint-GermainSports8.04×
11Juventus F.C.Sports7.85×
12La LigaSports7.80×
13Liverpool F.C.Sports7.41×
14FIFA World Cup 2026Sports6.76×
15Manchester United F.C.Sports6.44×
16Real Madrid C.F.Sports4.23×
17FIFA World CupSports4.19×
18Borussia DortmundSports4.13×
19UEFA Champions LeagueSports3.95×
20FC Bayern MunichSports3.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wembley Stadium audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wembley Stadium audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.91×
Quality AwarenessPREMIUM1.39×
SpiritualityBALANCE1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wembley Stadium audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.65×
Design AffinityPREMIUM0.78×
IndulgenceJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wembley Stadium have in Germany?

Wembley Stadium has an estimated audience of 674,092 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Wembley Stadium fans?

39.0% of Wembley Stadium fans are female, 61.0% are male, with an average age of 35.8 years.

03

Which brands do Wembley Stadium fans like most?

Wembley Stadium fans show strongest brand affinity for Wembley Stadium (923.08×), Harry Kane (13.68×), and FIFA World Cup (4.19×) over the country average.

04

Where do Wembley Stadium fans live in Germany?

Wembley Stadium fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Wembley Stadium fans also like?

Beyond Wembley Stadium itself, the audience over-indexes on Harry Kane (13.68×), FIFA World Cup (4.19×), F.C. Hansa Rostock (9.88×), and Borussia Dortmund (4.13×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Stadium audiences in Germany

See Wembley Stadium audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Wembley Stadium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →