Wembley Stadium Audience in Germany
Wembley Stadium has an estimated audience of 282,830 people in Germany. 32.2% are female, 67.8% are male, average age 31.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Wembley Stadium, Borussia Dortmund, Harry Kane, F.C. Hansa Rostock, Manchester City F.C..
The average Wembley Stadium fan in Germany is 31.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Wembley Stadium, Borussia Dortmund, Harry Kane, with strongest over-indexing on Wembley Stadium (923.08× the country average). Demographically, the Wembley Stadium audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: POI · Subtype: Stadium
Demographics of Wembley Stadium fans
| Metric | Value |
|---|---|
| Female | 32.2% |
| Male | 67.8% |
| Average age | 31.9 |
| Estimated audience size | 282,830 |
Audience persona
The typical Wembley Stadium fan in Germany is more male, around 31.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Wembley Stadium.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 70,484 | 1.14× |
| Bayern | 52,581 | 1.16× |
| Baden-Württemberg | 40,979 | 1.06× |
| Niedersachsen | 27,245 | 0.99× |
| Hessen | 21,378 | 0.99× |
| Rheinland-Pfalz | 13,973 | 0.99× |
| Berlin | 13,301 | 1.05× |
| Sachsen | 13,018 | 0.94× |
| Schleswig-Holstein | 10,406 | 1.02× |
| Brandenburg | 8,507 | 0.97× |
| Hamburg | 8,045 | 1.26× |
| Thüringen | 6,363 | 0.88× |
| Sachsen-Anhalt | 5,840 | 0.8× |
| Mecklenburg-Vorpommern | 4,186 | 0.78× |
| Saarland | 3,089 | 0.89× |
| Bremen | 2,625 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wembley Stadium | 923.08× | Sports |
| Borussia Dortmund | 4.13× | Sports |
| Harry Kane | 13.68× | Sports |
| F.C. Hansa Rostock | 9.88× | Sports |
| Manchester City F.C. | 8.21× | Sports |
| UEFA European Championship | 13.53× | Sports |
| FIFA World Cup | 4.19× | Sports |
| La Liga | 7.8× | Sports |
| Tottenham Hotspur F.C. | 9.51× | Sports |
| Juventus F.C. | 7.85× | Sports |
| UEFA Champions League | 3.95× | Sports |
| FC Bayern Munich | 3.35× | Sports |
| 1. FC Magdeburg | 9.88× | Sports |
| Liverpool F.C. | 7.41× | Sports |
| Manchester United F.C. | 6.44× | Sports |
| Arsenal F.C. | 8.12× | Sports |
| Real Madrid C.F. | 4.23× | Sports |
| Paris Saint-Germain | 8.04× | Sports |
| England national football team | 17.85× | Sports |
| Chelsea F.C. | 7.97× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.21 |
| Risk Appetite | THRILL | 1.18 |
| Sports Activity | POWER | 1.09 |
| Career Orientation | POWER | 1.09 |
| Travelling | THRILL | 1.02 |
| Sustainability | BALANCE | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 76.5% |
| United States | 6.3% |
| Germany | 2.7% |
See Wembley Stadium audiences in other countries
More Stadium audiences in Germany
- Deutsche Bank Park (2,442,166)
- Merkur Spiel-Arena (1,803,206)
- Veltins-Arena (1,338,107)
- RheinEnergieStadion (1,083,774)
- Volksparkstadion (1,069,040)
Frequently asked questions
How many fans does Wembley Stadium have in Germany?
Wembley Stadium has an estimated audience of 282,830 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wembley Stadium fans?
32.2% of Wembley Stadium fans are female, 67.8% are male, with an average age of 31.9 years.
Which brands do Wembley Stadium fans like most?
Wembley Stadium fans show strongest brand affinity for Wembley Stadium (923.08×), Borussia Dortmund (4.13×), and Harry Kane (13.68×) over the country average.
Where do Wembley Stadium fans live in Germany?
Wembley Stadium fans in Germany are most concentrated in Nordrhein-Westfalen (reach 70,484), Bayern (reach 52,581), and Baden-Württemberg (reach 40,979). These three regions account for the largest share of the active audience.
What other brands do Wembley Stadium fans also like?
Beyond Wembley Stadium itself, the audience over-indexes on Borussia Dortmund (4.13×), Harry Kane (13.68×), F.C. Hansa Rostock (9.88×), and Manchester City F.C. (8.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wembley Stadium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.