Rascasse Audience Intelligence

RIVERSIDE Audience in United States

A data profile of the people who buy, follow and care about RIVERSIDE in United States — modelled from more than twelve digital signal sources. RIVERSIDE has an estimated audience of 3,943,093 people in United States.

#38among Band in United States#1035among Person in United States#763in Music & Radio

The average RIVERSIDE fan in United States is 41.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lidl, Cooking, Donald Trump, with strongest over-indexing on Lidl (9.33× the country average).

Demographically, the RIVERSIDE audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Tradition, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical RIVERSIDE fan in United States is balanced, around 41.6 years old, with strong Tradition tendencies and a notable affinity for Lidl.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the RIVERSIDE profile in United States.

Audience size
3.9M
in United States
Gender
53.4%♀
46.6% male
Age
41.6
average years
Country rank
#8139
Person in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of RIVERSIDE fans

53.4% are female, 46.6% are male, average age 41.6.

Fig. 02

Gender split

53.4%
Female
46.6%
Male
Demographic split for RIVERSIDE audience in United States
MetricValue
Female53.4%
Male46.6%
Average age41.6
Estimated audience size3,943,093
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the RIVERSIDE audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3918%
40-4922%
50+27%
Fig. 04

Worldwide distribution

41.5%

of the worldwide RIVERSIDE audience comes from United States.

Worldwide audience distribution share by country for RIVERSIDE
CountryShare
United States41.5%
United Kingdom18.2%
Austria7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the RIVERSIDE audience in United States is strongest.

Fig. 05

Top regions by affinity

RIVERSIDE fans by region: top regions in United States
#RegionReachAffinity×
01California~1.5M3.53×
02Massachusetts~200K2.85×
03Virginia~200K2.07×
04Iowa~60K1.96×
05Rhode Island~20K1.88×
06Illinois~200K1.81×
07Missouri~90K1.54×
08Kansas~40K1.47×
09Maine~20K1.42×
10Oregon~60K1.34×
11Louisiana~60K1.21×
12Connecticut~40K1.16×
13Utah~40K1.12×
14Idaho~20K1.08×
15Nevada~40K1.06×
16Arizona~80K1.05×
17Wisconsin~60K1.01×
18Michigan~90K0.96×
19New Jersey~90K0.96×
20Florida~200K0.95×
21Washington, District of Columbia~10K0.95×
22Ohio~100K0.94×
23New Hampshire~10K0.91×
24Texas~300K0.85×
25Georgia~100K0.85×
26Oklahoma~40K0.85×
27Montana~9K0.83×
28Washington~60K0.81×
29Vermont~5K0.80×
30Pennsylvania~100K0.79×
31North Carolina~90K0.79×
32Maryland~50K0.79×
33New Mexico~10K0.78×
34New York~200K0.76×
35Tennessee~60K0.74×
36Arkansas~20K0.73×
37Indiana~50K0.72×
38South Carolina~40K0.72×
39West Virginia~10K0.71×
40Nebraska~10K0.68×
41North Dakota~5K0.68×
42Colorado~40K0.64×
43Minnesota~30K0.64×
44Alabama~30K0.63×
45South Dakota~5K0.62×
46Kentucky~30K0.61×
47Mississippi~20K0.60×
48Delaware~6K0.54×
49Alaska~4K0.51×
50Hawaii~7K0.46×
Fig. 06

Affinity by region

Affinity by region — RIVERSIDE, United States
0.46×1.00×3.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the RIVERSIDE audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for RIVERSIDE audience
#·InterestCategoryAffinity×
01LidlShopping9.33×
02Online gamblingGames8.05×
03Nonprofit organizationPolitics & Society2.32×
04BankingBusiness & Career2.15×
05WineFood & Beverages2.14×
06Health careBusiness & Career2.13×
07CoffeeFood & Beverages2.12×
08InsuranceBusiness & Career2.10×
09CNNMovies & TV2.09×
10Home improvementHome & Garden2.06×
11RecipesFood & Beverages2.06×
12Alcoholic beveragesFood & Beverages2.03×
13MedicineBusiness & Career2.03×
14CookingFood & Beverages2.02×
15CouponsShopping2.01×
16WalmartShopping1.97×
17Donald TrumpPolitics & Society1.91×
18SmartphonesTechnology & Electronics1.90×
19PinterestInternet & Social Media1.86×
20XInternet & Social Media1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the RIVERSIDE audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by RIVERSIDE audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.65×
Need for SecurityCONSERVATISM1.64×
IndividualismJOY1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by RIVERSIDE audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.61×
ExtroversionTHRILL0.76×
MindfulnessBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does RIVERSIDE have in United States?

RIVERSIDE has an estimated audience of 3,943,093 people in United States, concentrated in California and Texas.

02

What is the gender split and age of RIVERSIDE fans?

53.4% of RIVERSIDE fans are female, 46.6% are male, with an average age of 41.6 years.

03

Which brands do RIVERSIDE fans like most?

RIVERSIDE fans show strongest brand affinity for Lidl (9.33×), Cooking (2.02×), and Donald Trump (1.91×) over the country average.

04

Where do RIVERSIDE fans live in United States?

RIVERSIDE fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do RIVERSIDE fans also like?

Beyond RIVERSIDE itself, the audience over-indexes on Cooking (2.02×), Donald Trump (1.91×), Alcoholic beverages (2.03×), and Home improvement (2.06×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See RIVERSIDE audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for RIVERSIDE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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