RIVERSIDE Audience in United States

RIVERSIDE logo

RIVERSIDE has an estimated audience of 3,768,932 people in United States. 53.4% are female, 46.6% are male, average age 41.6. Top regions: California, Texas, Florida. Top brand affinities: edureka, Graham Coxon, Spear Education, The Jacka, Certified diabetes educator.

The average RIVERSIDE fan in United States is 41.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include edureka, Graham Coxon, Spear Education, with strongest over-indexing on edureka (18.94× the country average). Demographically, the RIVERSIDE audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Travelling, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of RIVERSIDE fans

Demographic split for RIVERSIDE audience in United States
MetricValue
Female53.4%
Male46.6%
Average age41.6
Estimated audience size3,768,932

Audience persona

The typical RIVERSIDE fan in United States is balanced, around 41.6 years old, with strong Travelling tendencies and a notable affinity for edureka.

Top regions in United States

Top regions ranked by reach for RIVERSIDE in United States
RegionReachAffinity
California1,503,4103.63×
Texas282,8100.87×
Florida249,5370.98×
Illinois232,1461.85×
Virginia207,1012.26×
New York171,9970.82×
Massachusetts143,1231.93×
Ohio114,9320.99×
Georgia105,1570.91×
Pennsylvania103,4280.81×
Michigan101,3041.03×
North Carolina95,2860.84×
New Jersey91,7710.96×
Missouri85,8831.41×
Arizona82,1121.07×
Washington65,6790.87×
Louisiana60,9271.25×
Wisconsin60,4831.07×
Tennessee58,5150.77×
Iowa57,3281.85×
Maryland52,5370.81×
Indiana51,3950.75×
Oregon49,7251.15×
South Carolina43,0950.76×
Nevada41,0731.13×
Connecticut41,0221.09×
Colorado38,7920.65×
Oklahoma36,9910.88×
Utah36,9391.09×
Minnesota35,5990.66×
Kansas35,0171.18×
Alabama31,1530.59×
Kentucky27,3360.58×
Arkansas23,1530.75×
Idaho21,4341.13×
Maine19,8021.47×
Rhode Island17,6841.47×
Mississippi17,6590.57×
New Mexico14,6300.77×
New Hampshire13,3140.9×
Nebraska12,8800.68×
West Virginia11,9550.68×
Washington, District of Columbia11,0650.98×
Montana8,7780.84×
Hawaii6,8300.42×
Delaware5,0430.48×
Vermont5,0400.76×
North Dakota4,9960.65×
South Dakota4,5930.53×
Wyoming3,3980.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for RIVERSIDE audience
BrandAffinityCategory
edureka18.94×Business & Career
Graham Coxon10.93×Music & Radio
Spear Education8.85×Business & Career
The Jacka11.04×Music & Radio
Certified diabetes educator3.67×Business & Career
Ezekiel Elliott1.95×Sports
Enrique Hernández (baseball)3.58×Sports
Brunello Cucinelli1.61×Fashion & Accessoires
Gumbal1.65×Cars & Mobility
Hongik University1.82×Business & Career
Creative Machine Embroidery2.47×Home & Garden
Indiana University – Purdue University Indianapolis2.21×Business & Career
Bruklinas1.96×Travel & Leisure
Escape Games2.03×Games
Yorkshire Building Society5.12×Business & Career
Fat-tailed sheep2.38×Pets & Animals
Bulacan1.53×Travel & Leisure
Iván Fischer11.27×Music & Radio
Perris, California1.56×Travel & Leisure
American College of Education1.63×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by RIVERSIDE audience
TraitClusterScore
TravellingTHRILL1.14
Family OrientationCONSERVATISM1.13
Need for SecurityCONSERVATISM1.08
Sports ActivityPOWER1.06
Career OrientationPOWER1.06
TraditionCONSERVATISM1.06

Worldwide distribution

Worldwide audience distribution share by country for RIVERSIDE
CountryShare
United States46.9%
United Kingdom12.1%
India5.0%

See RIVERSIDE audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does RIVERSIDE have in United States?

RIVERSIDE has an estimated audience of 3,768,932 people in United States, concentrated in California and Texas.

What is the gender split and age of RIVERSIDE fans?

53.4% of RIVERSIDE fans are female, 46.6% are male, with an average age of 41.6 years.

Which brands do RIVERSIDE fans like most?

RIVERSIDE fans show strongest brand affinity for edureka (18.94×), Graham Coxon (10.93×), and Spear Education (8.85×) over the country average.

Where do RIVERSIDE fans live in United States?

RIVERSIDE fans in United States are most concentrated in California (reach 1,503,410), Texas (reach 282,810), and Florida (reach 249,537). These three regions account for the largest share of the active audience.

What other brands do RIVERSIDE fans also like?

Beyond RIVERSIDE itself, the audience over-indexes on Graham Coxon (10.93×), Spear Education (8.85×), The Jacka (11.04×), and Certified diabetes educator (3.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for RIVERSIDE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.