Piri piri Audience in United States

Piri piri has an estimated audience of 684,830 people in United States. 60.2% are female, 39.8% are male, average age 39.5. Top regions: California, New York, Texas. Top brand affinities: nandos, Autism Awareness, Diabetes mellitus awareness, Google Maps, Indeed.com.

The average Piri piri fan in United States is 39.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include nandos, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on nandos (107.79× the country average). Demographically, the Piri piri audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Piri piri fans

Demographic split for Piri piri audience in United States
MetricValue
Female60.2%
Male39.8%
Average age39.5
Estimated audience size684,830

Audience persona

The typical Piri piri fan in United States is more female, around 39.5 years old, with strong Indulgence tendencies and a notable affinity for nandos.

Top regions in United States

Top regions ranked by reach for Piri piri in United States
RegionReachAffinity
California65,5110.87×
New York51,0891.34×
Texas45,1410.77×
Massachusetts39,6652.94×
Florida37,9170.82×
New Jersey30,2041.73×
Illinois28,5021.25×
North Carolina24,7171.2×
Pennsylvania20,3720.88×
Ohio18,6560.88×
Arizona17,6201.26×
Washington17,4751.27×
Minnesota16,4521.68×
Colorado15,6481.45×
Virginia15,5950.93×
Michigan14,5370.81×
Georgia14,3060.68×
Tennessee12,5750.92×
Connecticut11,9541.74×
Rhode Island8,8684.07×
Indiana8,3670.67×
Maryland7,9480.67×
Wisconsin7,8500.76×
Oregon7,6480.97×
Utah6,1801.01×
Missouri6,1090.55×
South Carolina5,9450.58×
Louisiana5,8520.66×
Nevada4,5700.69×
Kentucky4,5460.53×
Alabama4,4000.46×
Oklahoma3,6660.48×
Arkansas3,5980.64×
Iowa3,5430.63×
Washington, District of Columbia3,0101.46×
Alaska2,9892.04×
Kansas2,8960.54×
Maine2,4931.02×
New Hampshire2,4110.89×
Idaho2,3160.67×
Nebraska2,3040.67×
New Mexico2,2920.67×
Hawaii2,2740.77×
Mississippi2,1100.37×
Montana1,7570.93×
Vermont1,4721.22×
Delaware1,4390.76×
West Virginia1,2540.39×
North Dakota8150.58×
South Dakota7780.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Piri piri audience
BrandAffinityCategory
nandos107.79×Food & Beverages
Autism Awareness9.86×Health
Diabetes mellitus awareness6.64×Health
Google Maps3.76×Internet & Social Media
Indeed.com3.6×Business & Career
Capital One3.45×Business & Career
Singer-songwriter3.13×Music & Radio
Microblogging6.72×Technology & Electronics
Livemusic3.91×Music & Radio
Income tax7.01×Business & Career
PSV Eindhoven20×Sports
CarGurus3.17×Cars & Mobility
Take-out2.54×Food & Beverages
Google News3.07×News
Enterprise Rent-A-Car3.13×Cars & Mobility
Circle K3.55×Shopping
Planet Fitness1.96×Sports
Italian cuisine2.18×Food & Beverages
Lunch2.14×Food & Beverages
Scooby-Doo2.37×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Piri piri audience
TraitClusterScore
IndulgenceJOY2
Luxury OrientationPREMIUM1.81
Urban LifestyleOPEN1.42
Risk AppetiteTHRILL1.4
Healthy LifestyleBALANCE1.37
LGBTQ+ IdentityOPEN1.36

Worldwide distribution

Worldwide audience distribution share by country for Piri piri
CountryShare
United Kingdom23.6%
United States23.5%
Portugal7.4%

See Piri piri audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Piri piri have in United States?

Piri piri has an estimated audience of 684,830 people in United States, concentrated in California and New York.

What is the gender split and age of Piri piri fans?

60.2% of Piri piri fans are female, 39.8% are male, with an average age of 39.5 years.

Which brands do Piri piri fans like most?

Piri piri fans show strongest brand affinity for nandos (107.79×), Autism Awareness (9.86×), and Diabetes mellitus awareness (6.64×) over the country average.

Where do Piri piri fans live in United States?

Piri piri fans in United States are most concentrated in California (reach 65,511), New York (reach 51,089), and Texas (reach 45,141). These three regions account for the largest share of the active audience.

What other brands do Piri piri fans also like?

Beyond Piri piri itself, the audience over-indexes on Autism Awareness (9.86×), Diabetes mellitus awareness (6.64×), Google Maps (3.76×), and Indeed.com (3.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Piri piri. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.