Piri piri Audience in United States

Piri piri logo

Piri piri has an estimated audience of 684,830 people in United States. 60.2% are female, 39.8% are male, average age 39.5. Top regions: California, New York, Texas. Top brand affinities: The Jacka, Natural rubber, Mothercare, Bank account, Regional styles of Mexican music.

The average Piri piri fan in United States is 39.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include The Jacka, Natural rubber, Mothercare, with strongest over-indexing on The Jacka (107.79× the country average). Demographically, the Piri piri audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Piri piri fans

Demographic split for Piri piri audience in United States
MetricValue
Female60.2%
Male39.8%
Average age39.5
Estimated audience size684,830

Audience persona

The typical Piri piri fan in United States is more female, around 39.5 years old, with strong Indulgence tendencies and a notable affinity for The Jacka.

Top regions in United States

Top regions ranked by reach for Piri piri in United States
RegionReachAffinity
California65,5110.87×
New York51,0891.34×
Texas45,1410.77×
Massachusetts39,6652.94×
Florida37,9170.82×
New Jersey30,2041.73×
Illinois28,5021.25×
North Carolina24,7171.2×
Pennsylvania20,3720.88×
Ohio18,6560.88×
Arizona17,6201.26×
Washington17,4751.27×
Minnesota16,4521.68×
Colorado15,6481.45×
Virginia15,5950.93×
Michigan14,5370.81×
Georgia14,3060.68×
Tennessee12,5750.92×
Connecticut11,9541.74×
Rhode Island8,8684.07×
Indiana8,3670.67×
Maryland7,9480.67×
Wisconsin7,8500.76×
Oregon7,6480.97×
Utah6,1801.01×
Missouri6,1090.55×
South Carolina5,9450.58×
Louisiana5,8520.66×
Nevada4,5700.69×
Kentucky4,5460.53×
Alabama4,4000.46×
Oklahoma3,6660.48×
Arkansas3,5980.64×
Iowa3,5430.63×
Washington, District of Columbia3,0101.46×
Alaska2,9892.04×
Kansas2,8960.54×
Maine2,4931.02×
New Hampshire2,4110.89×
Idaho2,3160.67×
Nebraska2,3040.67×
New Mexico2,2920.67×
Hawaii2,2740.77×
Mississippi2,1100.37×
Montana1,7570.93×
Vermont1,4721.22×
Delaware1,4390.76×
West Virginia1,2540.39×
North Dakota8150.58×
South Dakota7780.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Piri piri audience
BrandAffinityCategory
The Jacka107.79×Music & Radio
Natural rubber1.56×Cars & Mobility
Mothercare2.34×Kids & Family
Bank account1.65×Business & Career
Regional styles of Mexican music1.77×Music & Radio
Electrolyte2.9×Health
JDSU1.84×Business & Career
Historic site2.32×Arts & Culture
Elsword8.78×Games
Nebraska Cornhuskers football1.9×Sports
Cam Ward2×Sports
Home staging2.71×Home & Garden
Vocal harmony2.29×Music & Radio
Jesse Plemons1.74×Movies & TV
Governor of Michigan3.64×Politics & Society
Nurse education1.6×Kids & Family
Goop2.62×Internet & Social Media
Grinch1.92×Movies & TV
Jaws2.46×Movies & TV
Fairy godmother3.31×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Piri piri audience
TraitClusterScore
IndulgenceJOY2
Luxury OrientationPREMIUM1.81
Urban LifestyleOPEN1.42
Risk AppetiteTHRILL1.4
Healthy LifestyleBALANCE1.37
LGBTQ+ IdentityOPEN1.36

Worldwide distribution

Worldwide audience distribution share by country for Piri piri
CountryShare
United Kingdom23.6%
United States23.5%
Portugal7.4%

See Piri piri audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Piri piri have in United States?

Piri piri has an estimated audience of 684,830 people in United States, concentrated in California and New York.

What is the gender split and age of Piri piri fans?

60.2% of Piri piri fans are female, 39.8% are male, with an average age of 39.5 years.

Which brands do Piri piri fans like most?

Piri piri fans show strongest brand affinity for The Jacka (107.79×), Natural rubber (1.56×), and Mothercare (2.34×) over the country average.

Where do Piri piri fans live in United States?

Piri piri fans in United States are most concentrated in California (reach 65,511), New York (reach 51,089), and Texas (reach 45,141). These three regions account for the largest share of the active audience.

What other brands do Piri piri fans also like?

Beyond Piri piri itself, the audience over-indexes on Natural rubber (1.56×), Mothercare (2.34×), Bank account (1.65×), and Regional styles of Mexican music (1.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Piri piri. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.