Rascasse Audience Intelligence

Piri piri Audience in United States

A data profile of the people who buy, follow and care about Piri piri in United States — modelled from more than twelve digital signal sources. Piri piri has an estimated audience of 684,830 people in United States.

#10135among Topic in United States#1667in Food & Beverages

The average Piri piri fan in United States is 39.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include nandos, Trader Joe's, Italian cuisine, with strongest over-indexing on nandos (107.14× the country average).

Demographically, the Piri piri audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Piri piri fan in United States is more female, around 39.5 years old, with strong Indulgence tendencies and a notable affinity for nandos.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Piri piri profile in United States.

Audience size
685K
in United States
Gender
60.2%♀
39.8% male
Age
39.5
average years
Country rank
#30311
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Piri piri fans

60.2% are female, 39.8% are male, average age 39.5.

Fig. 02

Gender split

60.2%
Female
39.8%
Male
Demographic split for Piri piri audience in United States
MetricValue
Female60.2%
Male39.8%
Average age39.5
Estimated audience size684,830
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Piri piri audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3922%
40-4925%
50+17%
Fig. 04

Worldwide distribution

23.3%

of the worldwide Piri piri audience comes from United States.

Worldwide audience distribution share by country for Piri piri
CountryShare
United Kingdom23.4%
United States23.3%
Portugal7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Piri piri audience in United States is strongest.

Fig. 05

Top regions by affinity

Piri piri fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~7K3.35×
02Massachusetts~40K2.72×
03New Jersey~30K1.63×
04Minnesota~10K1.50×
05Connecticut~10K1.50×
06Alaska~2K1.47×
07Colorado~10K1.37×
08New York~50K1.28×
09Washington~20K1.28×
10Washington, District of Columbia~2K1.19×
11Illinois~30K1.16×
12Vermont~1K1.15×
13Maine~3K1.12×
14Arizona~20K1.08×
15North Carolina~20K1.06×
16Oregon~8K1.02×
17New Hampshire~3K1.02×
18Virginia~20K0.98×
19Montana~2K0.98×
20Utah~6K0.96×
21Tennessee~10K0.95×
22Hawaii~3K0.92×
23North Dakota~1K0.92×
24South Dakota~1K0.91×
25Pennsylvania~20K0.90×
26Delaware~2K0.90×
27Idaho~3K0.88×
28California~70K0.87×
29Nebraska~3K0.86×
30New Mexico~3K0.86×
31Ohio~20K0.85×
32Michigan~20K0.85×
33West Virginia~3K0.85×
34Arkansas~5K0.83×
35Wisconsin~8K0.82×
36Louisiana~7K0.82×
37Nevada~5K0.81×
38Iowa~5K0.81×
39Mississippi~5K0.81×
40Kansas~4K0.80×
41Florida~40K0.79×
42Georgia~20K0.79×
43Texas~50K0.77×
44Indiana~10K0.77×
45Kentucky~6K0.75×
46Oklahoma~6K0.75×
47Maryland~9K0.74×
48South Carolina~8K0.74×
49Missouri~8K0.72×
50Alabama~7K0.72×
Fig. 06

Affinity by region

Affinity by region — Piri piri, United States
0.72×1.00×3.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Piri piri audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Piri piri audience
#·InterestCategoryAffinity×
01nandosFood & Beverages107.14×
02Al ArabiyaMovies & TV20.00×
03Arabic coffeeFood & Beverages6.95×
04Food photographyArts & Culture5.71×
05QVCMovies & TV3.00×
06Sustainable energyHome & Garden2.63×
07Dairy QueenFood & Beverages2.34×
08FedExBusiness & Career2.13×
09Real propertyHome & Garden2.10×
10Italian cuisineFood & Beverages2.05×
11Popeyes Louisiana KitchenFood & Beverages2.00×
12Take-outFood & Beverages1.96×
13Trader Joe'sShopping1.95×
14Discount storesShopping1.94×
15WingstopFood & Beverages1.90×
16LunchFood & Beverages1.77×
17SubwayFood & Beverages1.73×
18Mortgage loansBusiness & Career1.72×
19Pizza HutFood & Beverages1.68×
20Organic foodFood & Beverages1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Piri piri audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Piri piri audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.17×
Urban LifestyleOPEN1.54×
PatriotismCONSERVATISM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Piri piri audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.93×
TraditionCONSERVATISM0.96×
CreativityOPEN0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Piri piri have in United States?

Piri piri has an estimated audience of 684,830 people in United States, concentrated in California and New York.

02

What is the gender split and age of Piri piri fans?

60.2% of Piri piri fans are female, 39.8% are male, with an average age of 39.5 years.

03

Which brands do Piri piri fans like most?

Piri piri fans show strongest brand affinity for nandos (107.14×), Trader Joe's (1.95×), and Italian cuisine (2.05×) over the country average.

04

Where do Piri piri fans live in United States?

Piri piri fans in United States are most concentrated in California (reach ~70K), New York (reach ~50K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Piri piri fans also like?

Beyond Piri piri itself, the audience over-indexes on Trader Joe's (1.95×), Italian cuisine (2.05×), QVC (3×), and Wingstop (1.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Piri piri audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Piri piri. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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