Hilton Head Island, South Carolina Audience in United States
Hilton Head Island, South Carolina has an estimated audience of 2,864,197 people in United States. 62.3% are female, 37.7% are male, average age 46.5. Top regions: South Carolina, Georgia, North Carolina. Top brand affinities: Crafts4Kids, Israel, Bank account, Nebraska Cornhuskers football, Jeep Wagoneer.
The average Hilton Head Island, South Carolina fan in United States is 46.5 years old, more female, and lives primarily in South Carolina. The audience is concentrated in South Carolina, Georgia, North Carolina. Top brand affinities include Crafts4Kids, Israel, Bank account, with strongest over-indexing on Crafts4Kids (12.76× the country average). Demographically, the Hilton Head Island, South Carolina audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI
Demographics of Hilton Head Island, South Carolina fans
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 46.5 |
| Estimated audience size | 2,864,197 |
Audience persona
The typical Hilton Head Island, South Carolina fan in United States is more female, around 46.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Crafts4Kids.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| South Carolina | 344,184 | 7.99× |
| Georgia | 328,376 | 3.72× |
| North Carolina | 233,580 | 2.71× |
| Ohio | 176,869 | 2× |
| Florida | 168,856 | 0.87× |
| New York | 137,122 | 0.86× |
| Texas | 120,973 | 0.49× |
| Pennsylvania | 113,349 | 1.18× |
| Tennessee | 109,330 | 1.9× |
| Illinois | 94,728 | 0.99× |
| California | 92,627 | 0.29× |
| Virginia | 89,421 | 1.28× |
| Michigan | 78,143 | 1.04× |
| Indiana | 69,170 | 1.32× |
| New Jersey | 68,961 | 0.95× |
| Kentucky | 66,809 | 1.86× |
| Massachusetts | 61,597 | 1.09× |
| Maryland | 47,080 | 0.96× |
| Wisconsin | 42,899 | 1× |
| Minnesota | 38,455 | 0.94× |
| Missouri | 35,408 | 0.77× |
| Colorado | 33,637 | 0.75× |
| Connecticut | 26,495 | 0.92× |
| Washington | 20,385 | 0.35× |
| Louisiana | 17,872 | 0.48× |
| Iowa | 17,746 | 0.75× |
| Oklahoma | 16,584 | 0.52× |
| Kansas | 16,254 | 0.72× |
| West Virginia | 15,257 | 1.14× |
| Utah | 14,563 | 0.57× |
| Arkansas | 13,991 | 0.59× |
| Mississippi | 12,611 | 0.53× |
| New Hampshire | 11,415 | 1.01× |
| Nebraska | 10,193 | 0.71× |
| Oregon | 9,886 | 0.3× |
| Maine | 8,385 | 0.82× |
| Washington, District of Columbia | 8,348 | 0.97× |
| Nevada | 8,089 | 0.29× |
| Rhode Island | 7,406 | 0.81× |
| Delaware | 6,013 | 0.76× |
| Idaho | 5,293 | 0.37× |
| New Mexico | 4,238 | 0.3× |
| Hawaii | 4,054 | 0.33× |
| South Dakota | 3,889 | 0.59× |
| Vermont | 3,884 | 0.77× |
| Montana | 3,344 | 0.42× |
| North Dakota | 3,088 | 0.52× |
| Wyoming | 1,730 | 0.41× |
| Alabama | 1,039 | 0.03× |
| Arizona | 804 | 0.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Crafts4Kids | 12.76× | Kids & Family |
| Israel | 1.98× | Travel & Leisure |
| Bank account | 1.6× | Business & Career |
| Nebraska Cornhuskers football | 2.17× | Sports |
| Jeep Wagoneer | 3.38× | Cars & Mobility |
| Nurse education | 1.73× | Kids & Family |
| Jesse Plemons | 1.81× | Movies & TV |
| Urban horticulture | 1.87× | Home & Garden |
| Mothercare | 1.55× | Kids & Family |
| Charlamagne Tha God | 4.21× | Movies & TV |
| Public speaking | 1.7× | Politics & Society |
| Girolando cattle | 10.95× | Pets & Animals |
| REC TEC Grills | 7.74× | Sports |
| Women's empowerment | 1.59× | Politics & Society |
| Vicky Kaushal | 5.12× | Movies & TV |
| New Era (Namibia) | 2.82× | News |
| Glossier | 1.87× | Beauty & Wellness |
| Boracay | 3.23× | Travel & Leisure |
| Isla Holbox | 8.47× | Travel & Leisure |
| Cleveland Clinic | 1.94× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.34 |
| Risk Appetite | THRILL | 2.23 |
| Travelling | THRILL | 1.34 |
| Price Sensitivity | PREMIUM | 1.32 |
| Indulgence | JOY | 1.3 |
| Design Affinity | PREMIUM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 93.4% |
| Canada | 1.1% |
| United Kingdom | 0.9% |
See Hilton Head Island, South Carolina audiences in other countries
- Hilton Head Island, South Carolina — Germany
- Hilton Head Island, South Carolina — United Kingdom
- Hilton Head Island, South Carolina — France
- Hilton Head Island, South Carolina — Italy
- Hilton Head Island, South Carolina — Spain
- Hilton Head Island, South Carolina — Brazil
- Hilton Head Island, South Carolina — Japan
- Hilton Head Island, South Carolina — South Korea
- Hilton Head Island, South Carolina — India
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
Frequently asked questions
How many fans does Hilton Head Island, South Carolina have in United States?
Hilton Head Island, South Carolina has an estimated audience of 2,864,197 people in United States, concentrated in South Carolina and Georgia.
What is the gender split and age of Hilton Head Island, South Carolina fans?
62.3% of Hilton Head Island, South Carolina fans are female, 37.7% are male, with an average age of 46.5 years.
Which brands do Hilton Head Island, South Carolina fans like most?
Hilton Head Island, South Carolina fans show strongest brand affinity for Crafts4Kids (12.76×), Israel (1.98×), and Bank account (1.6×) over the country average.
Where do Hilton Head Island, South Carolina fans live in United States?
Hilton Head Island, South Carolina fans in United States are most concentrated in South Carolina (reach 344,184), Georgia (reach 328,376), and North Carolina (reach 233,580). These three regions account for the largest share of the active audience.
What other brands do Hilton Head Island, South Carolina fans also like?
Beyond Hilton Head Island, South Carolina itself, the audience over-indexes on Israel (1.98×), Bank account (1.6×), Nebraska Cornhuskers football (2.17×), and Jeep Wagoneer (3.38×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Hilton Head Island, South Carolina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.