Rascasse Audience Intelligence

Hilton Head Island, South Carolina Audience in United States

A data profile of the people who buy, follow and care about Hilton Head Island, South Carolina in United States — modelled from more than twelve digital signal sources. Hilton Head Island, South Carolina has an estimated audience of 2,864,197 people in United States.

#793among POI in United States#855in Travel & Leisure

The average Hilton Head Island, South Carolina fan in United States is 46.5 years old, more female, and lives primarily in South Carolina.

The audience is concentrated in South Carolina, Georgia, North Carolina.

Top brand affinities include FedEx, Sustainable energy, Pinterest, with strongest over-indexing on FedEx (3.5× the country average).

Demographically, the Hilton Head Island, South Carolina audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hilton Head Island, South Carolina fan in United States is more female, around 46.5 years old, with strong Patriotism tendencies and a notable affinity for FedEx.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hilton Head Island, South Carolina profile in United States.

Audience size
2.9M
in United States
Gender
62.3%♀
37.7% male
Age
46.5
average years
Country rank
#10687
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hilton Head Island, South Carolina fans

62.3% are female, 37.7% are male, average age 46.5.

Fig. 02

Gender split

62.3%
Female
37.7%
Male
Demographic split for Hilton Head Island, South Carolina audience in United States
MetricValue
Female62.3%
Male37.7%
Average age46.5
Estimated audience size2,864,197
Fig. 03

Age distribution

Ø 46.5
average years
Age distribution of the Hilton Head Island, South Carolina audience in United States
Age bracketShare%
16-198%
20-2912%
30-3916%
40-4926%
50+38%
Fig. 04

Worldwide distribution

93.4%

of the worldwide Hilton Head Island, South Carolina audience comes from United States.

Worldwide audience distribution share by country for Hilton Head Island, South Carolina
CountryShare
United States93.4%
Canada1.1%
United Kingdom0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hilton Head Island, South Carolina audience in United States is strongest.

Fig. 05

Top regions by affinity

Hilton Head Island, South Carolina fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~300K8.05×
02Georgia~300K3.58×
03North Carolina~200K2.56×
04Ohio~200K1.98×
05Kentucky~70K1.84×
06Tennessee~100K1.82×
07Virginia~90K1.27×
08Indiana~70K1.25×
09West Virginia~20K1.22×
10Pennsylvania~100K1.13×
11Massachusetts~60K1.07×
12New Hampshire~10K1.07×
13Michigan~80K1.00×
14Washington, District of Columbia~9K0.99×
15Wisconsin~40K0.97×
16Maryland~50K0.96×
17Illinois~90K0.92×
18Connecticut~30K0.92×
19New Jersey~70K0.90×
20Minnesota~40K0.89×
21Florida~200K0.85×
22Rhode Island~8K0.83×
23Vermont~4K0.83×
24Maine~8K0.82×
25New York~100K0.81×
26Delaware~6K0.80×
27Missouri~40K0.76×
28Iowa~20K0.74×
29Colorado~30K0.73×
30Kansas~20K0.72×
31Nebraska~10K0.72×
32Alabama~30K0.68×
33South Dakota~4K0.66×
34North Dakota~4K0.65×
35Arkansas~10K0.63×
36Alaska~4K0.63×
37Utah~20K0.60×
38Mississippi~10K0.58×
39Oklahoma~20K0.55×
40Montana~4K0.54×
41Louisiana~20K0.50×
42Texas~100K0.48×
43Idaho~7K0.46×
44Hawaii~5K0.43×
45Arizona~20K0.41×
46New Mexico~6K0.40×
47Washington~20K0.36×
48Nevada~10K0.35×
49Oregon~10K0.34×
50California~90K0.29×
Fig. 06

Affinity by region

Affinity by region — Hilton Head Island, South Carolina, United States
0.29×1.00×8.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hilton Head Island, South Carolina audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hilton Head Island, South Carolina audience
#·InterestCategoryAffinity×
01Sustainable energyHome & Garden4.47×
02QVCMovies & TV4.15×
03Mineral waterFood & Beverages3.72×
04Renewable energyBusiness & Career3.70×
05Weather forecastingHome & Garden3.57×
06FedExBusiness & Career3.50×
07First class travelTravel & Leisure3.24×
08Diaper bagKids & Family2.95×
09Mortgage loansBusiness & Career2.57×
10Discount storesShopping2.56×
11Real propertyHome & Garden2.32×
12AirbnbTravel & Leisure2.15×
13Shopping mallsShopping2.14×
14PinterestInternet & Social Media2.05×
15Planet FitnessSports2.00×
16MSNNews1.95×
17SubwayFood & Beverages1.88×
18Hobby LobbyHome & Garden1.73×
19BarbecueFood & Beverages1.65×
20FurnitureHome & Garden1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hilton Head Island, South Carolina audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hilton Head Island, South Carolina audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.97×
Family OrientationCONSERVATISM1.93×
Convenience OrientationPREMIUM1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hilton Head Island, South Carolina audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.83×
Healthy LifestyleBALANCE0.87×
Pet OwnershipJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hilton Head Island, South Carolina have in United States?

Hilton Head Island, South Carolina has an estimated audience of 2,864,197 people in United States, concentrated in South Carolina and Georgia.

02

What is the gender split and age of Hilton Head Island, South Carolina fans?

62.3% of Hilton Head Island, South Carolina fans are female, 37.7% are male, with an average age of 46.5 years.

03

Which brands do Hilton Head Island, South Carolina fans like most?

Hilton Head Island, South Carolina fans show strongest brand affinity for FedEx (3.5×), Sustainable energy (4.47×), and Pinterest (2.05×) over the country average.

04

Where do Hilton Head Island, South Carolina fans live in United States?

Hilton Head Island, South Carolina fans in United States are most concentrated in South Carolina (reach ~300K), Georgia (reach ~300K), and North Carolina (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Hilton Head Island, South Carolina fans also like?

Beyond Hilton Head Island, South Carolina itself, the audience over-indexes on Sustainable energy (4.47×), Pinterest (2.05×), Mortgage loans (2.57×), and Renewable energy (3.7×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hilton Head Island, South Carolina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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