Novi Sad Audience in United States

Novi Sad has an estimated audience of 522,637 people in United States. 56.3% are female, 43.7% are male, average age 35.6. Top regions: California, New York, Florida. Top brand affinities: Nicole Scherzinger, Red Star Belgrade, Autism Awareness, Diabetes mellitus awareness, Jamie Dornan.

The average Novi Sad fan in United States is 35.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Nicole Scherzinger, Red Star Belgrade, Autism Awareness, with strongest over-indexing on Nicole Scherzinger (74.57× the country average). Demographically, the Novi Sad audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Novi Sad fans

Demographic split for Novi Sad audience in United States
MetricValue
Female56.3%
Male43.7%
Average age35.6
Estimated audience size522,637

Audience persona

The typical Novi Sad fan in United States is more female, around 35.6 years old, with strong Quality Awareness tendencies and a notable affinity for Nicole Scherzinger.

Top regions in United States

Top regions ranked by reach for Novi Sad in United States
RegionReachAffinity
California66,9881.17×
New York54,2471.86×
Florida40,4021.14×
Illinois34,3981.98×
Texas33,4650.74×
Virginia18,6601.47×
Massachusetts18,2421.77×
New Jersey16,8181.27×
Michigan16,6881.22×
Pennsylvania16,3770.93×
Ohio14,0300.87×
Georgia13,9730.87×
North Carolina12,7460.81×
Washington12,4601.19×
Colorado10,7161.3×
Arizona10,3670.97×
Maryland8,9250.99×
Wisconsin8,7211.11×
Indiana8,2640.87×
Missouri7,9400.94×
Tennessee7,3900.7×
Minnesota7,1470.95×
Oregon6,8961.15×
Connecticut5,9481.13×
Nevada5,2821.04×
South Carolina5,1160.65×
Kentucky4,6320.71×
Washington, District of Columbia4,4922.86×
Utah4,4590.95×
Oklahoma4,1090.71×
Iowa3,6730.85×
Alabama3,5580.49×
Louisiana3,3640.5×
Kansas2,6880.65×
Maine2,4271.3×
Idaho2,2290.85×
New Hampshire2,1061.02×
Arkansas1,9860.46×
Rhode Island1,9771.19×
Nebraska1,9470.74×
Hawaii1,9410.86×
New Mexico1,7090.65×
Mississippi1,6340.38×
Alaska1,4171.27×
Montana1,1120.77×
Vermont1,1111.21×
West Virginia1,0650.44×
Delaware8600.6×
South Dakota8530.71×
North Dakota8310.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Novi Sad audience
BrandAffinityCategory
Nicole Scherzinger74.57×Music & Radio
Red Star Belgrade136.38×Sports
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Jamie Dornan42.58×Movies & TV
Depop19.67×Fashion & Accessoires
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
GNK Dinamo Zagreb114.65×Sports
Indeed.com5.44×Business & Career
Malta32.98×Travel & Leisure
Google News7.26×News
Tumi33.3×Fashion & Accessoires
Sharon Stone21.01×Movies & TV
Duvet25.46×Home & Garden
Google Maps4.39×Internet & Social Media
Income tax13.19×Business & Career
Planet Fitness4.2×Sports
Wattpad11.73×Internet & Social Media
Kendra Scott10.48×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Novi Sad audience
TraitClusterScore
Quality AwarenessPREMIUM1.62
Design AffinityPREMIUM1.62
Risk AppetiteTHRILL1.41
Career OrientationPOWER1.37
DIY MentalityTHRILL1.27
SpiritualityBALANCE1.24

Worldwide distribution

Worldwide audience distribution share by country for Novi Sad
CountryShare
Serbia16.0%
Germany10.5%
United States7.2%

See Novi Sad audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Novi Sad have in United States?

Novi Sad has an estimated audience of 522,637 people in United States, concentrated in California and New York.

What is the gender split and age of Novi Sad fans?

56.3% of Novi Sad fans are female, 43.7% are male, with an average age of 35.6 years.

Which brands do Novi Sad fans like most?

Novi Sad fans show strongest brand affinity for Nicole Scherzinger (74.57×), Red Star Belgrade (136.38×), and Autism Awareness (19.03×) over the country average.

Where do Novi Sad fans live in United States?

Novi Sad fans in United States are most concentrated in California (reach 66,988), New York (reach 54,247), and Florida (reach 40,402). These three regions account for the largest share of the active audience.

What other brands do Novi Sad fans also like?

Beyond Novi Sad itself, the audience over-indexes on Red Star Belgrade (136.38×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Jamie Dornan (42.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Novi Sad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.