Novi Sad Audience in United States

Novi Sad logo

Novi Sad has an estimated audience of 522,637 people in United States. 56.3% are female, 43.7% are male, average age 35.6. Top regions: California, New York, Florida. Top brand affinities: Johns Hopkins School of Nursing, UK garage, Pro-Ject, Historic site, Emperor Entertainment Group.

The average Novi Sad fan in United States is 35.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Johns Hopkins School of Nursing, UK garage, Pro-Ject, with strongest over-indexing on Johns Hopkins School of Nursing (42.58× the country average). Demographically, the Novi Sad audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Novi Sad fans

Demographic split for Novi Sad audience in United States
MetricValue
Female56.3%
Male43.7%
Average age35.6
Estimated audience size522,637

Audience persona

The typical Novi Sad fan in United States is more female, around 35.6 years old, with strong Quality Awareness tendencies and a notable affinity for Johns Hopkins School of Nursing.

Top regions in United States

Top regions ranked by reach for Novi Sad in United States
RegionReachAffinity
California66,9881.17×
New York54,2471.86×
Florida40,4021.14×
Illinois34,3981.98×
Texas33,4650.74×
Virginia18,6601.47×
Massachusetts18,2421.77×
New Jersey16,8181.27×
Michigan16,6881.22×
Pennsylvania16,3770.93×
Ohio14,0300.87×
Georgia13,9730.87×
North Carolina12,7460.81×
Washington12,4601.19×
Colorado10,7161.3×
Arizona10,3670.97×
Maryland8,9250.99×
Wisconsin8,7211.11×
Indiana8,2640.87×
Missouri7,9400.94×
Tennessee7,3900.7×
Minnesota7,1470.95×
Oregon6,8961.15×
Connecticut5,9481.13×
Nevada5,2821.04×
South Carolina5,1160.65×
Kentucky4,6320.71×
Washington, District of Columbia4,4922.86×
Utah4,4590.95×
Oklahoma4,1090.71×
Iowa3,6730.85×
Alabama3,5580.49×
Louisiana3,3640.5×
Kansas2,6880.65×
Maine2,4271.3×
Idaho2,2290.85×
New Hampshire2,1061.02×
Arkansas1,9860.46×
Rhode Island1,9771.19×
Nebraska1,9470.74×
Hawaii1,9410.86×
New Mexico1,7090.65×
Mississippi1,6340.38×
Alaska1,4171.27×
Montana1,1120.77×
Vermont1,1111.21×
West Virginia1,0650.44×
Delaware8600.6×
South Dakota8530.71×
North Dakota8310.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Novi Sad audience
BrandAffinityCategory
Johns Hopkins School of Nursing42.58×Business & Career
UK garage14.68×Music & Radio
Pro-Ject9.88×Music & Radio
Historic site6.69×Arts & Culture
Emperor Entertainment Group16.28×Business & Career
Fairy godmother10.07×Literature
Product design2.33×Business & Career
Mathcore8.29×Music & Radio
Home equity1.99×Home & Garden
Stamp collecting4.69×Home & Garden
Gomer Pyle, U.S.M.C.24.57×Movies & TV
Hebe5.42×Home & Garden
Goop4.39×Internet & Social Media
Natural rubber1.67×Cars & Mobility
Harlow9.44×Travel & Leisure
Vocal harmony3.59×Music & Radio
Elsword12.86×Games
Jesse Plemons2.61×Movies & TV
Horeca11.32×Travel & Leisure
Hipster6.71×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Novi Sad audience
TraitClusterScore
Quality AwarenessPREMIUM1.62
Design AffinityPREMIUM1.62
Risk AppetiteTHRILL1.41
Career OrientationPOWER1.37
DIY MentalityTHRILL1.27
SpiritualityBALANCE1.24

Worldwide distribution

Worldwide audience distribution share by country for Novi Sad
CountryShare
Serbia16.0%
Germany10.5%
United States7.2%

See Novi Sad audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Novi Sad have in United States?

Novi Sad has an estimated audience of 522,637 people in United States, concentrated in California and New York.

What is the gender split and age of Novi Sad fans?

56.3% of Novi Sad fans are female, 43.7% are male, with an average age of 35.6 years.

Which brands do Novi Sad fans like most?

Novi Sad fans show strongest brand affinity for Johns Hopkins School of Nursing (42.58×), UK garage (14.68×), and Pro-Ject (9.88×) over the country average.

Where do Novi Sad fans live in United States?

Novi Sad fans in United States are most concentrated in California (reach 66,988), New York (reach 54,247), and Florida (reach 40,402). These three regions account for the largest share of the active audience.

What other brands do Novi Sad fans also like?

Beyond Novi Sad itself, the audience over-indexes on UK garage (14.68×), Pro-Ject (9.88×), Historic site (6.69×), and Emperor Entertainment Group (16.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Novi Sad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.