Rascasse Audience Intelligence

Novi Sad Audience in United States

A data profile of the people who buy, follow and care about Novi Sad in United States — modelled from more than twelve digital signal sources. Novi Sad has an estimated audience of 522,637 people in United States.

#450among City in United States#3705among POI in United States#2849in Travel & Leisure

The average Novi Sad fan in United States is 35.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Jamie Dornan, Adam Levine, Stitch!, with strongest over-indexing on Jamie Dornan (71.68× the country average).

Demographically, the Novi Sad audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Career Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Novi Sad fan in United States is more female, around 35.6 years old, with strong Career Orientation tendencies and a notable affinity for Jamie Dornan.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Novi Sad profile in United States.

Audience size
523K
in United States
Gender
56.3%♀
43.7% male
Age
35.6
average years
Country rank
#35694
POI in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Novi Sad fans

56.3% are female, 43.7% are male, average age 35.6.

Fig. 02

Gender split

56.3%
Female
43.7%
Male
Demographic split for Novi Sad audience in United States
MetricValue
Female56.3%
Male43.7%
Average age35.6
Estimated audience size522,637
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Novi Sad audience in United States
Age bracketShare%
16-1929%
20-2922%
30-3918%
40-4917%
50+14%
Fig. 04

Worldwide distribution

7.1%

of the worldwide Novi Sad audience comes from United States.

Worldwide audience distribution share by country for Novi Sad
CountryShare
Serbia16.0%
Germany10.5%
United States7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Novi Sad audience in United States is strongest.

Fig. 05

Top regions by affinity

Novi Sad fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K2.11×
02Illinois~30K1.70×
03New York~50K1.62×
04Massachusetts~20K1.59×
05Virginia~20K1.33×
06Alaska~1K1.23×
07Florida~40K1.21×
08Washington~10K1.20×
09Colorado~10K1.18×
10New Jersey~20K1.17×
11Maine~2K1.15×
12California~70K1.13×
13Michigan~10K1.08×
14Connecticut~6K1.08×
15Rhode Island~2K1.07×
16Vermont<1K1.07×
17Oregon~6K1.06×
18New Hampshire~2K1.04×
19Wisconsin~8K1.03×
20Maryland~9K1.00×
21Pennsylvania~20K0.98×
22Nevada~5K0.98×
23Arizona~10K0.97×
24Iowa~4K0.97×
25North Dakota~1K0.97×
26Hawaii~2K0.96×
27Idaho~2K0.95×
28Montana~1K0.95×
29South Dakota~1K0.95×
30Minnesota~7K0.94×
31Utah~4K0.94×
32Nebraska~2K0.92×
33Delaware~1K0.92×
34Missouri~8K0.91×
35Oklahoma~5K0.91×
36Indiana~9K0.89×
37Kansas~4K0.89×
38West Virginia~2K0.89×
39New Mexico~2K0.88×
40Ohio~10K0.87×
41Georgia~10K0.85×
42Kentucky~5K0.84×
43Mississippi~4K0.84×
44Arkansas~4K0.83×
45North Carolina~10K0.82×
46South Carolina~6K0.81×
47Tennessee~8K0.80×
48Louisiana~5K0.78×
49Alabama~6K0.76×
50Texas~30K0.74×
Fig. 06

Affinity by region

Affinity by region — Novi Sad, United States
0.74×1.00×2.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Novi Sad audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Novi Sad audience
#·InterestCategoryAffinity×
01Acqua & SaponeBeauty & Wellness118.95×
02Red Star BelgradeSports106.95×
03GNK Dinamo ZagrebSports103.19×
04Jamie DornanMovies & TV71.68×
05Adam LevineMusic & Radio59.97×
06MontenegroTravel & Leisure56.07×
07DuvetHome & Garden27.04×
08Stitch!Movies & TV24.18×
09ButtermilkFood & Beverages21.62×
10Luka ModrićSports17.86×
11Nicole ScherzingerMusic & Radio17.55×
12Jason SegelMovies & TV15.77×
13Derivative (finance)Business & Career10.72×
14Master of Business AdministrationBusiness & Career4.44×
15Electronic dance musicMusic & Radio3.82×
16Mortgage loansBusiness & Career2.53×
17Home improvementHome & Garden1.91×
18Donald TrumpPolitics & Society1.85×
19Alcoholic beveragesFood & Beverages1.74×
20CookingFood & Beverages1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Novi Sad audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Novi Sad audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.86×
SpiritualityBALANCE1.65×
Design AffinityPREMIUM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Novi Sad audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.58×
SustainabilityBALANCE0.71×
MindfulnessBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Novi Sad have in United States?

Novi Sad has an estimated audience of 522,637 people in United States, concentrated in California and New York.

02

What is the gender split and age of Novi Sad fans?

56.3% of Novi Sad fans are female, 43.7% are male, with an average age of 35.6 years.

03

Which brands do Novi Sad fans like most?

Novi Sad fans show strongest brand affinity for Jamie Dornan (71.68×), Adam Levine (59.97×), and Stitch! (24.18×) over the country average.

04

Where do Novi Sad fans live in United States?

Novi Sad fans in United States are most concentrated in California (reach ~70K), New York (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Novi Sad fans also like?

Beyond Novi Sad itself, the audience over-indexes on Adam Levine (59.97×), Stitch! (24.18×), Red Star Belgrade (106.95×), and Montenegro (56.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Novi Sad audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Novi Sad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →