Rascasse Audience Intelligence

Buttermilk Audience in United States

A data profile of the people who buy, follow and care about Buttermilk in United States — modelled from more than twelve digital signal sources. Buttermilk has an estimated audience of 1,274,867 people in United States.

#47among Beverage in United States#7862among Topic in United States#1163in Food & Beverages

The average Buttermilk fan in United States is 40.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Illinois, Texas.

Top brand affinities include Butter, Silk (soy milk), Paula's Choice, with strongest over-indexing on Butter (5.01× the country average).

Demographically, the Buttermilk audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Buttermilk fan in United States is more female, around 40.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Butter.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Buttermilk profile in United States.

Audience size
1.3M
in United States
Gender
66.6%♀
33.4% male
Age
40.0
average years
Country rank
#19980
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Buttermilk fans

66.6% are female, 33.4% are male, average age 40.0.

Fig. 02

Gender split

66.6%
Female
33.4%
Male
Demographic split for Buttermilk audience in United States
MetricValue
Female66.6%
Male33.4%
Average age40.0
Estimated audience size1,274,867
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Buttermilk audience in United States
Age bracketShare%
16-1921%
20-2916%
30-3918%
40-4922%
50+23%
Fig. 04

Worldwide distribution

26.8%

of the worldwide Buttermilk audience comes from United States.

Worldwide audience distribution share by country for Buttermilk
CountryShare
United States26.8%
Japan5.8%
Brazil5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Buttermilk audience in United States is strongest.

Fig. 05

Top regions by affinity

Buttermilk fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~200K3.56×
02Hawaii~7K1.30×
03Utah~10K1.28×
04New York~90K1.21×
05California~200K1.20×
06New Mexico~7K1.17×
07Maryland~30K1.16×
08Texas~100K1.11×
09Nevada~10K1.11×
10Alaska~3K1.09×
11Colorado~20K1.07×
12Idaho~7K1.07×
13Minnesota~20K1.06×
14Missouri~20K1.03×
15Massachusetts~30K1.02×
16South Carolina~20K1.02×
17Connecticut~10K1.02×
18Delaware~4K1.02×
19Florida~90K1.01×
20Virginia~30K1.01×
21Arizona~30K1.01×
22Washington~30K1.01×
23Washington, District of Columbia~4K0.98×
24New Jersey~30K0.96×
25North Dakota~3K0.96×
26Wisconsin~20K0.95×
27Maine~4K0.95×
28Iowa~10K0.94×
29Kansas~9K0.94×
30Nebraska~6K0.94×
31South Dakota~3K0.93×
32Pennsylvania~40K0.92×
33Rhode Island~4K0.92×
34North Carolina~30K0.91×
35Louisiana~10K0.89×
36New Hampshire~4K0.89×
37Georgia~30K0.87×
38Montana~3K0.87×
39Indiana~20K0.86×
40Oregon~10K0.86×
41Vermont~2K0.85×
42Michigan~30K0.83×
43Oklahoma~10K0.81×
44Tennessee~20K0.79×
45Ohio~30K0.73×
46Arkansas~8K0.73×
47Mississippi~7K0.70×
48Kentucky~10K0.69×
49Alabama~10K0.67×
50West Virginia~4K0.67×
Fig. 06

Affinity by region

Affinity by region — Buttermilk, United States
0.67×1.00×3.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Buttermilk audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Buttermilk audience
#·InterestCategoryAffinity×
01Novi SadTravel & Leisure21.62×
02English muffinFood & Beverages16.99×
03Paula's ChoiceBeauty & Wellness14.63×
04GritsFood & Beverages13.41×
05Silk (soy milk)Food & Beverages12.72×
06Porto's BakeryFood & Beverages7.90×
07Almond milkFood & Beverages5.97×
08ButterFood & Beverages5.01×
09DairyFood & Beverages3.21×
10SauceFood & Beverages3.08×
11FlourFood & Beverages2.80×
12GrouponInternet & Social Media2.77×
13Dairy productFood & Beverages2.71×
14MilkFood & Beverages2.27×
15FlatlineTechnology & Electronics2.05×
16CheeseFood & Beverages2.00×
17SugarFood & Beverages1.70×
18Texas RoadhouseFood & Beverages1.67×
19AirbnbTravel & Leisure1.66×
20Macy'sShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Buttermilk audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Buttermilk audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.38×
IndulgenceJOY1.27×
Healthy LifestyleBALANCE1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Buttermilk audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.91×
Early Adopter MentalityPOWER0.94×
Risk AppetiteTHRILL0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Buttermilk have in United States?

Buttermilk has an estimated audience of 1,274,867 people in United States, concentrated in California and Illinois.

02

What is the gender split and age of Buttermilk fans?

66.6% of Buttermilk fans are female, 33.4% are male, with an average age of 40.0 years.

03

Which brands do Buttermilk fans like most?

Buttermilk fans show strongest brand affinity for Butter (5.01×), Silk (soy milk) (12.72×), and Paula's Choice (14.63×) over the country average.

04

Where do Buttermilk fans live in United States?

Buttermilk fans in United States are most concentrated in California (reach ~200K), Illinois (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Buttermilk fans also like?

Beyond Buttermilk itself, the audience over-indexes on Silk (soy milk) (12.72×), Paula's Choice (14.63×), English muffin (16.99×), and Novi Sad (21.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Buttermilk audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Buttermilk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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