Buttermilk Audience in United States

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Buttermilk has an estimated audience of 1,274,867 people in United States. 66.6% are female, 33.4% are male, average age 40.0. Top regions: California, Texas, Illinois. Top brand affinities: Butter, Silk (soy milk), English muffin, Novi Sad, Flour.

The average Buttermilk fan in United States is 40.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Top brand affinities include Butter, Silk (soy milk), English muffin, with strongest over-indexing on Butter (5.01× the country average). Demographically, the Buttermilk audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Indulgence, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

Demographics of Buttermilk fans

Demographic split for Buttermilk audience in United States
MetricValue
Female66.6%
Male33.4%
Average age40.0
Estimated audience size1,274,867

Audience persona

The typical Buttermilk fan in United States is more female, around 40.0 years old, with strong Indulgence tendencies and a notable affinity for Butter.

Top regions in United States

Top regions ranked by reach for Buttermilk in United States
RegionReachAffinity
California174,5711.25×
Texas128,1801.17×
Illinois121,7672.87×
Florida92,2961.07×
New York91,1371.28×
Pennsylvania41,7570.97×
North Carolina37,1650.97×
Georgia35,9680.92×
New Jersey34,4431.06×
Virginia33,8131.09×
Ohio30,9450.79×
Michigan29,1650.87×
Massachusetts28,0801.12×
Washington26,5791.04×
Maryland26,4391.21×
Arizona26,0791×
Colorado23,1831.15×
Tennessee21,4950.84×
Indiana21,1980.91×
Minnesota20,0851.1×
Wisconsin18,8450.98×
South Carolina18,5180.97×
Missouri18,3360.89×
Utah15,9511.4×
Louisiana14,1470.86×
Nevada13,8721.13×
Connecticut13,8281.08×
Oregon13,2110.9×
Alabama11,5890.65×
Oklahoma11,3360.8×
Kentucky10,5210.66×
Iowa9,9060.94×
Kansas9,6260.96×
Arkansas7,2660.69×
New Mexico6,9371.09×
Mississippi6,9270.66×
Idaho6,8171.07×
Hawaii6,4121.17×
Nebraska5,9140.93×
New Hampshire4,5890.91×
Maine4,4080.97×
Washington, District of Columbia3,8201×
Rhode Island3,7550.93×
Delaware3,5821.02×
West Virginia3,5550.6×
Montana2,8800.81×
Alaska2,5780.95×
South Dakota2,4510.83×
North Dakota2,1740.83×
Vermont1,8710.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Buttermilk audience
BrandAffinityCategory
Butter5.01×Food & Beverages
Silk (soy milk)12.72×Food & Beverages
English muffin16.99×Food & Beverages
Novi Sad21.62×Travel & Leisure
Flour2.8×Food & Beverages
Milk2.27×Food & Beverages
Groupon2.77×Internet & Social Media
Airbnb1.66×Travel & Leisure
Cheese2×Food & Beverages
Grits13.41×Food & Beverages
Texas Roadhouse1.67×Food & Beverages
Dairy3.21×Food & Beverages
Sauce3.08×Food & Beverages
Sugar1.7×Food & Beverages
Dairy product2.71×Food & Beverages
Almond milk5.97×Food & Beverages
Flatline2.05×Technology & Electronics
Macy's1.5×Shopping
Pizza1.79×Food & Beverages
Southern United States1.63×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Buttermilk audience
TraitClusterScore
IndulgenceJOY1.7
Community OrientationOPEN1.41
PatriotismCONSERVATISM1.35
Healthy LifestyleBALANCE1.33
Family OrientationCONSERVATISM1.31
Urban LifestyleOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for Buttermilk
CountryShare
United States27.4%
Japan5.9%
Brazil5.2%

See Buttermilk audiences in other countries

More Beverage audiences in United States

Frequently asked questions

How many fans does Buttermilk have in United States?

Buttermilk has an estimated audience of 1,274,867 people in United States, concentrated in California and Texas.

What is the gender split and age of Buttermilk fans?

66.6% of Buttermilk fans are female, 33.4% are male, with an average age of 40.0 years.

Which brands do Buttermilk fans like most?

Buttermilk fans show strongest brand affinity for Butter (5.01×), Silk (soy milk) (12.72×), and English muffin (16.99×) over the country average.

Where do Buttermilk fans live in United States?

Buttermilk fans in United States are most concentrated in California (reach 174,571), Texas (reach 128,180), and Illinois (reach 121,767). These three regions account for the largest share of the active audience.

What other brands do Buttermilk fans also like?

Beyond Buttermilk itself, the audience over-indexes on Silk (soy milk) (12.72×), English muffin (16.99×), Novi Sad (21.62×), and Flour (2.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Buttermilk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.