English muffin Audience in United States

English muffin logo

English muffin has an estimated audience of 885,192 people in United States. 67.1% are female, 32.9% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: Minnesota, Goop, Israel, Governor of Michigan, Historic site.

The average English muffin fan in United States is 42.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Minnesota, Goop, Israel, with strongest over-indexing on Minnesota (1.66× the country average). Demographically, the English muffin audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of English muffin fans

Demographic split for English muffin audience in United States
MetricValue
Female67.1%
Male32.9%
Average age42.6
Estimated audience size885,192

Audience persona

The typical English muffin fan in United States is more female, around 42.6 years old, with strong Indulgence tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for English muffin in United States
RegionReachAffinity
California107,4221.1×
Texas80,1711.05×
Florida68,1581.14×
New York59,7411.21×
Illinois31,5061.07×
Pennsylvania28,5800.96×
North Carolina27,2821.02×
Georgia27,0600.99×
Massachusetts22,9351.32×
New Jersey22,8181.01×
Ohio22,6750.83×
Michigan20,9190.9×
Virginia20,6720.96×
Washington19,2141.08×
Arizona16,4960.91×
Maryland14,8940.98×
Tennessee14,4010.81×
Indiana14,2480.88×
Colorado12,7460.91×
Missouri12,4490.87×
Minnesota12,1920.96×
Wisconsin11,8460.89×
South Carolina11,5250.87×
Rhode Island10,2703.64×
Connecticut10,0491.13×
Oregon9,9600.98×
Nevada9,8331.15×
Louisiana9,5100.83×
Alabama9,4820.77×
Kentucky8,8970.8×
Oklahoma8,7400.89×
Arkansas8,3221.14×
Utah7,5420.95×
Kansas6,5630.94×
Iowa6,5410.9×
Mississippi5,3550.73×
New Hampshire4,5931.32×
Nebraska4,2860.97×
Hawaii3,6380.96×
Idaho3,6080.81×
New Mexico3,4290.77×
Maine3,3431.05×
West Virginia3,0390.74×
Washington, District of Columbia2,6390.99×
Delaware1,9940.82×
Montana1,9780.81×
Alaska1,6870.89×
North Dakota1,6330.9×
South Dakota1,6180.79×
Vermont1,4030.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for English muffin audience
BrandAffinityCategory
Minnesota1.66×Travel & Leisure
Goop4.53×Internet & Social Media
Israel1.68×Travel & Leisure
Governor of Michigan5.45×Politics & Society
Historic site2.93×Arts & Culture
Keeper (password manager)4.33×Technology & Electronics
Wok4.38×Food & Beverages
headspace6.17×Health
Jeep Wagoneer3.78×Cars & Mobility
Unique Gifts1.51×Shopping
Kansas1.61×Travel & Leisure
Regional styles of Mexican music1.72×Music & Radio
Google Home3.86×Technology & Electronics
JDSU1.81×Business & Career
Grinch2.28×Movies & TV
Cherish (group)6.09×Music & Radio
Hibachi4.3×Food & Beverages
Lindy Hop5.31×Music & Radio
Grace Slick4.64×Music & Radio
Manual labour3.11×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by English muffin audience
TraitClusterScore
IndulgenceJOY1.51
Price SensitivityPREMIUM1.42
ExtroversionTHRILL1.38
Convenience OrientationPREMIUM1.35
DIY MentalityTHRILL1.34
Healthy LifestyleBALANCE1.33

Worldwide distribution

Worldwide audience distribution share by country for English muffin
CountryShare
United States60.6%
Japan5.4%
United Kingdom3.5%

See English muffin audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does English muffin have in United States?

English muffin has an estimated audience of 885,192 people in United States, concentrated in California and Texas.

What is the gender split and age of English muffin fans?

67.1% of English muffin fans are female, 32.9% are male, with an average age of 42.6 years.

Which brands do English muffin fans like most?

English muffin fans show strongest brand affinity for Minnesota (1.66×), Goop (4.53×), and Israel (1.68×) over the country average.

Where do English muffin fans live in United States?

English muffin fans in United States are most concentrated in California (reach 107,422), Texas (reach 80,171), and Florida (reach 68,158). These three regions account for the largest share of the active audience.

What other brands do English muffin fans also like?

Beyond English muffin itself, the audience over-indexes on Goop (4.53×), Israel (1.68×), Governor of Michigan (5.45×), and Historic site (2.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for English muffin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.