Rascasse Audience Intelligence

English muffin Audience in United States

A data profile of the people who buy, follow and care about English muffin in United States — modelled from more than twelve digital signal sources. English muffin has an estimated audience of 885,192 people in United States.

#91among Sweet in United States#9128among Topic in United States#1432in Food & Beverages

The average English muffin fan in United States is 42.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pizza Hut, FedEx, Tartine, with strongest over-indexing on Pizza Hut (4.04× the country average).

Demographically, the English muffin audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical English muffin fan in United States is more female, around 42.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Pizza Hut.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the English muffin profile in United States.

Audience size
885K
in United States
Gender
67.1%♀
32.9% male
Age
42.6
average years
Country rank
#25677
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of English muffin fans

67.1% are female, 32.9% are male, average age 42.6.

Fig. 02

Gender split

67.1%
Female
32.9%
Male
Demographic split for English muffin audience in United States
MetricValue
Female67.1%
Male32.9%
Average age42.6
Estimated audience size885,192
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the English muffin audience in United States
Age bracketShare%
16-1910%
20-2919%
30-3923%
40-4922%
50+26%
Fig. 04

Worldwide distribution

60.4%

of the worldwide English muffin audience comes from United States.

Worldwide audience distribution share by country for English muffin
CountryShare
United States60.4%
Japan5.4%
United Kingdom3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the English muffin audience in United States is strongest.

Fig. 05

Top regions by affinity

English muffin fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~10K4.64×
02Massachusetts~20K1.26×
03New Hampshire~4K1.26×
04Connecticut~10K1.11×
05New York~50K1.09×
06Arkansas~8K1.09×
07Nevada~9K1.07×
08Maine~3K1.07×
09Florida~60K1.06×
10Alaska~2K1.03×
11California~100K1.02×
12Illinois~30K1.00×
13Washington~20K1.00×
14Nebraska~4K0.98×
15Texas~70K0.97×
16New Jersey~20K0.97×
17Kansas~7K0.97×
18Washington, District of Columbia~3K0.97×
19Vermont~2K0.97×
20North Carolina~30K0.96×
21North Dakota~2K0.96×
22Maryland~10K0.95×
23Hawaii~4K0.95×
24Minnesota~10K0.94×
25Oregon~10K0.94×
26Georgia~30K0.93×
27Pennsylvania~30K0.92×
28Utah~7K0.91×
29Virginia~20K0.90×
30Iowa~7K0.90×
31Arizona~20K0.89×
32Montana~2K0.89×
33South Dakota~2K0.89×
34Idaho~4K0.88×
35Delaware~2K0.88×
36Michigan~20K0.87×
37Oklahoma~9K0.87×
38Indiana~10K0.86×
39Colorado~10K0.86×
40Wisconsin~10K0.85×
41Missouri~10K0.84×
42South Carolina~10K0.84×
43Louisiana~9K0.83×
44Ohio~20K0.80×
45New Mexico~4K0.80×
46West Virginia~3K0.80×
47Kentucky~9K0.79×
48Tennessee~10K0.77×
49Alabama~9K0.77×
50Mississippi~6K0.77×
Fig. 06

Affinity by region

Affinity by region — English muffin, United States
0.77×1.00×4.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the English muffin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for English muffin audience
#·InterestCategoryAffinity×
01TartineFood & Beverages37.70×
02ButtermilkFood & Beverages16.99×
03Potato chipFood & Beverages5.68×
04LotteryGames5.58×
05Sustainable energyHome & Garden4.92×
06QVCMovies & TV4.61×
07FedExBusiness & Career4.52×
08NASDAQBusiness & Career4.15×
09Pizza HutFood & Beverages4.04×
10Renewable energyBusiness & Career3.96×
11Discount storesShopping3.72×
12SubwayFood & Beverages3.55×
13Domino's PizzaFood & Beverages3.43×
14McDonald'sFood & Beverages3.12×
15Mortgage loansBusiness & Career2.87×
16Shopping mallsShopping2.80×
17Organic foodFood & Beverages2.57×
18PinterestInternet & Social Media2.43×
19StarbucksFood & Beverages2.31×
20BarbecueFood & Beverages2.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the English muffin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by English muffin audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.51×
Family OrientationCONSERVATISM1.83×
Price SensitivityPREMIUM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by English muffin audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.71×
Risk AppetiteTHRILL0.79×
Luxury OrientationPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does English muffin have in United States?

English muffin has an estimated audience of 885,192 people in United States, concentrated in California and Texas.

02

What is the gender split and age of English muffin fans?

67.1% of English muffin fans are female, 32.9% are male, with an average age of 42.6 years.

03

Which brands do English muffin fans like most?

English muffin fans show strongest brand affinity for Pizza Hut (4.04×), FedEx (4.52×), and Tartine (37.7×) over the country average.

04

Where do English muffin fans live in United States?

English muffin fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do English muffin fans also like?

Beyond English muffin itself, the audience over-indexes on FedEx (4.52×), Tartine (37.7×), Subway (3.55×), and McDonald's (3.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See English muffin audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for English muffin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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