Newark Liberty International Airport Audience in United States

Newark Liberty International Airport has an estimated audience of 794,917 people in United States. 63.4% are female, 36.6% are male, average age 46.2. Top regions: New York, New Jersey, California. Top brand affinities: Air Canada, Horoscope, Kia Sportage, MSN, Roulette.

The average Newark Liberty International Airport fan in United States is 46.2 years old, more female, and lives primarily in New York. The audience is concentrated in New York, New Jersey, California. Top brand affinities include Air Canada, Horoscope, Kia Sportage, with strongest over-indexing on Air Canada (39.66× the country average). Demographically, the Newark Liberty International Airport audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Airport

Demographics of Newark Liberty International Airport fans

Demographic split for Newark Liberty International Airport audience in United States
MetricValue
Female63.4%
Male36.6%
Average age46.2
Estimated audience size794,917

Audience persona

The typical Newark Liberty International Airport fan in United States is more female, around 46.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Air Canada.

Top regions in United States

Top regions ranked by reach for Newark Liberty International Airport in United States
RegionReachAffinity
New York476,05210.72×
New Jersey469,11023.2×
California56,2630.64×
Texas26,8720.39×
Florida24,6600.46×
Pennsylvania19,7450.74×
Illinois13,3060.5×
Georgia10,3300.42×
North Carolina10,1850.43×
Virginia9,8020.51×
Massachusetts9,3150.59×
Ohio7,8170.32×
Washington7,6050.48×
Connecticut6,9450.87×
Michigan6,3590.31×
Colorado5,6550.45×
Maryland4,6210.34×
Tennessee4,5500.29×
South Carolina4,1460.35×
Minnesota4,1070.36×
Indiana4,0440.28×
Wisconsin3,8660.32×
Oregon3,2500.36×
Arizona3,1650.2×
Missouri2,8390.22×
Utah2,8190.4×
Louisiana2,5030.24×
Nevada2,3680.31×
Washington, District of Columbia2,1580.9×
Kentucky2,0760.21×
Iowa1,8040.28×
Oklahoma1,3560.15×
Kansas1,3500.22×
Delaware1,2890.59×
Alabama1,2210.11×
Maine1,1340.4×
Hawaii1,0740.31×
Arkansas1,0040.15×
New Hampshire9810.31×
Idaho9110.23×
Rhode Island8700.34×
Mississippi8610.13×
Nebraska6990.18×
Vermont6710.48×
West Virginia6440.17×
New Mexico6240.16×
Montana5720.26×
South Dakota3360.18×
North Dakota2930.18×
Wyoming2840.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Newark Liberty International Airport audience
BrandAffinityCategory
Air Canada39.66×Travel & Leisure
Horoscope12.74×Health
Kia Sportage25×Cars & Mobility
MSN4.73×News
Roulette16.2×Games
Lufthansa17.23×Travel & Leisure
Google Flights5.66×Travel & Leisure
Day trading11.44×Business & Career
Blended whiskey11.51×Food & Beverages
Pet insurance14.53×Pets & Animals
southwest airlines4.67×Travel & Leisure
FIFA World Cup3.3×Sports
Qatar Airways12.54×Travel & Leisure
Whole grain11.55×Food & Beverages
Emirates12.84×Travel & Leisure
Luxury Travel9.47×Travel & Leisure
ModCloth16.64×Fashion & Accessoires
Critical illness insurance13.55×Business & Career
Indianapolis Motor Speedway9.86×Sports
Honda HR-V18×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Newark Liberty International Airport audience
TraitClusterScore
Luxury OrientationPREMIUM3.42
Risk AppetiteTHRILL2.27
TravellingTHRILL1.7
Quality AwarenessPREMIUM1.68
IndulgenceJOY1.53
Design AffinityPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for Newark Liberty International Airport
CountryShare
United States70.7%
Ireland2.4%
Japan2.3%

See Newark Liberty International Airport audiences in other countries

More Airport audiences in United States

Frequently asked questions

How many fans does Newark Liberty International Airport have in United States?

Newark Liberty International Airport has an estimated audience of 794,917 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of Newark Liberty International Airport fans?

63.4% of Newark Liberty International Airport fans are female, 36.6% are male, with an average age of 46.2 years.

Which brands do Newark Liberty International Airport fans like most?

Newark Liberty International Airport fans show strongest brand affinity for Air Canada (39.66×), Horoscope (12.74×), and Kia Sportage (25×) over the country average.

Where do Newark Liberty International Airport fans live in United States?

Newark Liberty International Airport fans in United States are most concentrated in New York (reach 476,052), New Jersey (reach 469,110), and California (reach 56,263). These three regions account for the largest share of the active audience.

What other brands do Newark Liberty International Airport fans also like?

Beyond Newark Liberty International Airport itself, the audience over-indexes on Horoscope (12.74×), Kia Sportage (25×), MSN (4.73×), and Roulette (16.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Newark Liberty International Airport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.