Newark Liberty International Airport Audience in United States
Newark Liberty International Airport has an estimated audience of 794,917 people in United States. 63.4% are female, 36.6% are male, average age 46.2. Top regions: New York, New Jersey, California. Top brand affinities: Nationality, Elsword, Natural rubber, Israel, Combat sport.
The average Newark Liberty International Airport fan in United States is 46.2 years old, more female, and lives primarily in New York. The audience is concentrated in New York, New Jersey, California. Top brand affinities include Nationality, Elsword, Natural rubber, with strongest over-indexing on Nationality (4× the country average). Demographically, the Newark Liberty International Airport audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Airport
Demographics of Newark Liberty International Airport fans
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 46.2 |
| Estimated audience size | 794,917 |
Audience persona
The typical Newark Liberty International Airport fan in United States is more female, around 46.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Nationality.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 476,052 | 10.72× |
| New Jersey | 469,110 | 23.2× |
| California | 56,263 | 0.64× |
| Texas | 26,872 | 0.39× |
| Florida | 24,660 | 0.46× |
| Pennsylvania | 19,745 | 0.74× |
| Illinois | 13,306 | 0.5× |
| Georgia | 10,330 | 0.42× |
| North Carolina | 10,185 | 0.43× |
| Virginia | 9,802 | 0.51× |
| Massachusetts | 9,315 | 0.59× |
| Ohio | 7,817 | 0.32× |
| Washington | 7,605 | 0.48× |
| Connecticut | 6,945 | 0.87× |
| Michigan | 6,359 | 0.31× |
| Colorado | 5,655 | 0.45× |
| Maryland | 4,621 | 0.34× |
| Tennessee | 4,550 | 0.29× |
| South Carolina | 4,146 | 0.35× |
| Minnesota | 4,107 | 0.36× |
| Indiana | 4,044 | 0.28× |
| Wisconsin | 3,866 | 0.32× |
| Oregon | 3,250 | 0.36× |
| Arizona | 3,165 | 0.2× |
| Missouri | 2,839 | 0.22× |
| Utah | 2,819 | 0.4× |
| Louisiana | 2,503 | 0.24× |
| Nevada | 2,368 | 0.31× |
| Washington, District of Columbia | 2,158 | 0.9× |
| Kentucky | 2,076 | 0.21× |
| Iowa | 1,804 | 0.28× |
| Oklahoma | 1,356 | 0.15× |
| Kansas | 1,350 | 0.22× |
| Delaware | 1,289 | 0.59× |
| Alabama | 1,221 | 0.11× |
| Maine | 1,134 | 0.4× |
| Hawaii | 1,074 | 0.31× |
| Arkansas | 1,004 | 0.15× |
| New Hampshire | 981 | 0.31× |
| Idaho | 911 | 0.23× |
| Rhode Island | 870 | 0.34× |
| Mississippi | 861 | 0.13× |
| Nebraska | 699 | 0.18× |
| Vermont | 671 | 0.48× |
| West Virginia | 644 | 0.17× |
| New Mexico | 624 | 0.16× |
| Montana | 572 | 0.26× |
| South Dakota | 336 | 0.18× |
| North Dakota | 293 | 0.18× |
| Wyoming | 284 | 0.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nationality | 4× | Politics & Society |
| Elsword | 25× | Games |
| Natural rubber | 2.29× | Cars & Mobility |
| Israel | 2.07× | Travel & Leisure |
| Combat sport | 1.56× | Sports |
| Buying and Selling Real Estate | 6.22× | Home & Garden |
| Google Analytics | 3.87× | Internet & Social Media |
| Panama | 2.77× | Travel & Leisure |
| Gyeongju | 20× | Travel & Leisure |
| Girolando cattle | 19.06× | Pets & Animals |
| Cam Ward | 2.68× | Sports |
| ICQ | 17.23× | Internet & Social Media |
| Sub Zero (Official) | 6.5× | Literature |
| Keene, New Hampshire | 12.95× | Travel & Leisure |
| Jeep Wagoneer | 3.45× | Cars & Mobility |
| Kendra Scott | 1.77× | Fashion & Accessoires |
| Mothercare | 1.89× | Kids & Family |
| Nurse education | 1.85× | Kids & Family |
| Sears | 2.27× | Shopping |
| Stamp collecting | 2.58× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.42 |
| Risk Appetite | THRILL | 2.27 |
| Travelling | THRILL | 1.7 |
| Quality Awareness | PREMIUM | 1.68 |
| Indulgence | JOY | 1.53 |
| Design Affinity | PREMIUM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 70.7% |
| Ireland | 2.4% |
| Japan | 2.3% |
See Newark Liberty International Airport audiences in other countries
- Newark Liberty International Airport — Germany
- Newark Liberty International Airport — United Kingdom
- Newark Liberty International Airport — France
- Newark Liberty International Airport — Italy
- Newark Liberty International Airport — Spain
- Newark Liberty International Airport — Brazil
- Newark Liberty International Airport — Japan
- Newark Liberty International Airport — South Korea
- Newark Liberty International Airport — India
More Airport audiences in United States
- Airport (24,676,500)
- Santorini (Thira) National Airport (6,172,110)
- Miami International Airport (5,073,944)
- Fort Lauderdale–Hollywood International Airport (4,552,096)
- Los Angeles International Airport (4,346,846)
Frequently asked questions
How many fans does Newark Liberty International Airport have in United States?
Newark Liberty International Airport has an estimated audience of 794,917 people in United States, concentrated in New York and New Jersey.
What is the gender split and age of Newark Liberty International Airport fans?
63.4% of Newark Liberty International Airport fans are female, 36.6% are male, with an average age of 46.2 years.
Which brands do Newark Liberty International Airport fans like most?
Newark Liberty International Airport fans show strongest brand affinity for Nationality (4×), Elsword (25×), and Natural rubber (2.29×) over the country average.
Where do Newark Liberty International Airport fans live in United States?
Newark Liberty International Airport fans in United States are most concentrated in New York (reach 476,052), New Jersey (reach 469,110), and California (reach 56,263). These three regions account for the largest share of the active audience.
What other brands do Newark Liberty International Airport fans also like?
Beyond Newark Liberty International Airport itself, the audience over-indexes on Elsword (25×), Natural rubber (2.29×), Israel (2.07×), and Combat sport (1.56×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Newark Liberty International Airport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.