Rascasse Audience Intelligence

Newark Liberty International Airport Audience in United States

A data profile of the people who buy, follow and care about Newark Liberty International Airport in United States — modelled from more than twelve digital signal sources. Newark Liberty International Airport has an estimated audience of 794,917 people in United States.

#23among Airport in United States#2587among POI in United States#2091in Travel & Leisure

The average Newark Liberty International Airport fan in United States is 46.2 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, California.

Top brand affinities include Air Canada, FIFA World Cup, Lufthansa, with strongest over-indexing on Air Canada (40.5× the country average).

Demographically, the Newark Liberty International Airport audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Newark Liberty International Airport fan in United States is more female, around 46.2 years old, with strong Indulgence tendencies and a notable affinity for Air Canada.

Category: Travel & Leisure · Type: POI · Subtype: Airport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Newark Liberty International Airport profile in United States.

Audience size
795K
in United States
Gender
63.4%♀
36.6% male
Age
46.2
average years
Country rank
#27577
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Newark Liberty International Airport fans

63.4% are female, 36.6% are male, average age 46.2.

Fig. 02

Gender split

63.4%
Female
36.6%
Male
Demographic split for Newark Liberty International Airport audience in United States
MetricValue
Female63.4%
Male36.6%
Average age46.2
Estimated audience size794,917
Fig. 03

Age distribution

Ø 46.2
average years
Age distribution of the Newark Liberty International Airport audience in United States
Age bracketShare%
16-197%
20-2912%
30-3918%
40-4929%
50+34%
Fig. 04

Worldwide distribution

70.4%

of the worldwide Newark Liberty International Airport audience comes from United States.

Worldwide audience distribution share by country for Newark Liberty International Airport
CountryShare
United States70.4%
Ireland2.4%
Japan2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Newark Liberty International Airport audience in United States is strongest.

Fig. 05

Top regions by affinity

Newark Liberty International Airport fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~500K25.88×
02New York~500K11.78×
03Connecticut~6K0.78×
04Washington, District of Columbia~2K0.75×
05Pennsylvania~10K0.55×
06Vermont<1K0.53×
07California~40K0.49×
08Massachusetts~8K0.49×
09Delaware~1K0.48×
10Illinois~10K0.41×
11Washington~7K0.41×
12Virginia~8K0.40×
13Maine~1K0.39×
14Alaska<1K0.39×
15North Dakota<1K0.39×
16Colorado~5K0.37×
17South Dakota<1K0.37×
18Florida~20K0.36×
19Georgia~9K0.36×
20North Carolina~8K0.35×
21Utah~2K0.35×
22Rhode Island<1K0.35×
23Montana<1K0.34×
24Hawaii~1K0.32×
25New Hampshire~1K0.32×
26Oregon~3K0.31×
27Texas~20K0.30×
28Maryland~4K0.30×
29Minnesota~3K0.30×
30South Carolina~3K0.29×
31West Virginia~1K0.29×
32Michigan~6K0.27×
33Nevada~2K0.27×
34Iowa~2K0.27×
35Idaho~1K0.27×
36Ohio~6K0.26×
37Wisconsin~3K0.26×
38Nebraska<1K0.25×
39New Mexico<1K0.25×
40Tennessee~4K0.24×
41Indiana~3K0.24×
42Mississippi~2K0.24×
43Kansas~1K0.23×
44Arizona~4K0.22×
45Louisiana~2K0.22×
46Kentucky~2K0.22×
47Arkansas~1K0.22×
48Missouri~3K0.20×
49Oklahoma~2K0.20×
50Alabama~2K0.17×
Fig. 06

Affinity by region

Affinity by region — Newark Liberty International Airport, United States
0.17×1.00×25.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Newark Liberty International Airport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Newark Liberty International Airport audience
#·InterestCategoryAffinity×
01Stihl Timbersports SeriesBusiness & Career86.76×
02Air CanadaTravel & Leisure40.50×
03DubrovnikTravel & Leisure26.70×
04New England RevolutionSports20.00×
05LufthansaTravel & Leisure14.63×
06EmiratesTravel & Leisure13.49×
07Qatar AirwaysTravel & Leisure10.22×
08Turkish AirlinesTravel & Leisure8.16×
09British AirwaysTravel & Leisure6.01×
10La LigaSports4.10×
11FedExBusiness & Career3.13×
12southwest airlinesTravel & Leisure3.09×
13FIFA World CupSports3.05×
14Las VegasTravel & Leisure3.03×
15AirlineTravel & Leisure2.83×
16Wawa Inc.Shopping2.81×
17United Parcel ServiceBusiness & Career2.16×
18Nordstrom rackFashion & Accessoires2.13×
19MSNNews1.97×
20Wells FargoBusiness & Career1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Newark Liberty International Airport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Newark Liberty International Airport audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.80×
Quality AwarenessPREMIUM1.80×
TravellingTHRILL1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Newark Liberty International Airport audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.78×
DIY MentalityTHRILL0.79×
Pet OwnershipJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Newark Liberty International Airport have in United States?

Newark Liberty International Airport has an estimated audience of 794,917 people in United States, concentrated in New York and New Jersey.

02

What is the gender split and age of Newark Liberty International Airport fans?

63.4% of Newark Liberty International Airport fans are female, 36.6% are male, with an average age of 46.2 years.

03

Which brands do Newark Liberty International Airport fans like most?

Newark Liberty International Airport fans show strongest brand affinity for Air Canada (40.5×), FIFA World Cup (3.05×), and Lufthansa (14.63×) over the country average.

04

Where do Newark Liberty International Airport fans live in United States?

Newark Liberty International Airport fans in United States are most concentrated in New York (reach ~500K), New Jersey (reach ~500K), and California (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Newark Liberty International Airport fans also like?

Beyond Newark Liberty International Airport itself, the audience over-indexes on FIFA World Cup (3.05×), Lufthansa (14.63×), Emirates (13.49×), and Las Vegas (3.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airport audiences in United States

See Newark Liberty International Airport audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Newark Liberty International Airport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →