A data profile of the people who buy, follow and care about Vijesti in Germany — modelled from more than twelve digital signal sources. Vijesti has an estimated audience of 564,201 people in Germany.
The average Vijesti fan in Germany is 39.6 years old, more male, and lives primarily in Bayern.
The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.
Top brand affinities include Indoor soccer, Viber, Virtual reality, with strongest over-indexing on Indoor soccer (47.54× the country average).
Demographically, the Vijesti audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Tradition, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Vijesti fan in Germany is more male, around 39.6 years old, with strong Tradition tendencies and a notable affinity for Indoor soccer.
The key figures that characterise the Vijesti profile in Germany.
42.7% are female, 57.3% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 42.7% |
| Male | 57.3% |
| Average age | 39.6 |
| Estimated audience size | 564,201 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 16% |
of the worldwide Vijesti audience comes from Germany.
| Country | Share |
|---|---|
| Croatia | 39.6% |
| Montenegro | 32.8% |
| Bosnia and Herzegovina | 10.6% |
Where the Vijesti audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~100K | 2.58× | |
| 02 | Bayern | ~200K | 2.51× | |
| 03 | Baden-Württemberg | ~200K | 2.18× | |
| 04 | Rheinland-Pfalz | ~40K | 1.33× | |
| 05 | Hamburg | ~20K | 1.20× | |
| 06 | Berlin | ~30K | 1.19× | |
| 07 | Nordrhein-Westfalen | ~100K | 0.94× | |
| 08 | Bremen | ~4K | 0.92× | |
| 09 | Niedersachsen | ~40K | 0.80× | |
| 10 | Brandenburg | ~10K | 0.68× | |
| 11 | Schleswig-Holstein | ~10K | 0.62× | |
| 12 | Saarland | ~3K | 0.47× | |
| 13 | Mecklenburg-Vorpommern | ~4K | 0.41× | |
| 14 | Sachsen-Anhalt | ~6K | 0.40× | |
| 15 | Thüringen | ~6K | 0.40× | |
| 16 | Sachsen | ~9K | 0.34× |
The strongest cross-interests of the Vijesti audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Indoor soccer | Sports | 47.54× | ||
| 02 | Viber | Internet & Social Media | 18.69× | ||
| 03 | Duvet | Home & Garden | 13.21× | ||
| 04 | Controlled-access highway | Travel & Leisure | 7.33× | ||
| 05 | Karl Lagerfeld | Fashion & Accessoires | 7.10× | ||
| 06 | Graduation | Business & Career | 6.63× | ||
| 07 | Virtual reality | Technology & Electronics | 6.49× | ||
| 08 | Folk music | Music & Radio | 5.81× | ||
| 09 | Health insurance | Business & Career | 5.20× | ||
| 10 | Wizz Air | Travel & Leisure | 5.04× | ||
| 11 | Esso | Cars & Mobility | 4.25× | ||
| 12 | Western Union | Business & Career | 3.22× | ||
| 13 | Solar energy | Home & Garden | 3.07× | ||
| 14 | Efficient energy use | Technology & Electronics | 2.68× | ||
| 15 | Tipico | Games | 2.50× | ||
| 16 | Eurowings | Travel & Leisure | 2.43× | ||
| 17 | AutoScout24 | Cars & Mobility | 2.42× | ||
| 18 | CHECK24 | Business & Career | 2.24× | ||
| 19 | TK Maxx | Shopping | 2.17× | ||
| 20 | EBay | Shopping | 1.73× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 3.53× | |
| Need for Security | CONSERVATISM | 2.33× | |
| Family Orientation | CONSERVATISM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.51× | |
| Community Orientation | OPEN | 0.60× | |
| Extroversion | THRILL | 0.60× |
Vijesti has an estimated audience of 564,201 people in Germany, concentrated in Bayern and Baden-Württemberg.
42.7% of Vijesti fans are female, 57.3% are male, with an average age of 39.6 years.
Vijesti fans show strongest brand affinity for Indoor soccer (47.54×), Viber (18.69×), and Virtual reality (6.49×) over the country average.
Vijesti fans in Germany are most concentrated in Bayern (reach ~200K), Baden-Württemberg (reach ~200K), and Nordrhein-Westfalen (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Vijesti itself, the audience over-indexes on Viber (18.69×), Virtual reality (6.49×), Folk music (5.81×), and Esso (4.25×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Vijesti. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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