Vijesti Audience in Germany
Vijesti has an estimated audience of 567,389 people in Germany. 42.7% are female, 57.3% are male, average age 39.6. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Indoor soccer, Viber, GNK Dinamo Zagreb, Allgäu, Western Union.
The average Vijesti fan in Germany is 39.6 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Indoor soccer, Viber, GNK Dinamo Zagreb, with strongest over-indexing on Indoor soccer (54.99× the country average). Demographically, the Vijesti audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Tradition, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Vijesti fans
| Metric | Value |
|---|---|
| Female | 42.7% |
| Male | 57.3% |
| Average age | 39.6 |
| Estimated audience size | 567,389 |
Audience persona
The typical Vijesti fan in Germany is more male, around 39.6 years old, with strong Tradition tendencies and a notable affinity for Indoor soccer.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 221,333 | 2.43× |
| Baden-Württemberg | 166,410 | 2.15× |
| Nordrhein-Westfalen | 121,366 | 0.98× |
| Hessen | 110,706 | 2.56× |
| Niedersachsen | 45,813 | 0.83× |
| Rheinland-Pfalz | 38,805 | 1.37× |
| Berlin | 30,853 | 1.22× |
| Hamburg | 16,467 | 1.28× |
| Schleswig-Holstein | 12,959 | 0.64× |
| Brandenburg | 9,477 | 0.54× |
| Sachsen | 7,623 | 0.27× |
| Bremen | 4,231 | 0.87× |
| Sachsen-Anhalt | 4,079 | 0.28× |
| Thüringen | 2,609 | 0.18× |
| Mecklenburg-Vorpommern | 1,899 | 0.18× |
| Saarland | 1,639 | 0.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Indoor soccer | 54.99× | Sports |
| Viber | 32.79× | Internet & Social Media |
| GNK Dinamo Zagreb | 25.44× | Sports |
| Allgäu | 8.43× | Travel & Leisure |
| Western Union | 5.38× | Business & Career |
| Lake Constance | 11.03× | Travel & Leisure |
| Headphones | 7× | Technology & Electronics |
| Karl Lagerfeld | 9.9× | Fashion & Accessoires |
| Satire | 5.33× | Literature |
| Pillow | 5.14× | Home & Garden |
| German television comedy | 6.12× | Movies & TV |
| Country rap | 6.16× | Music & Radio |
| Škoda Kodiaq | 6.85× | Cars & Mobility |
| Duvet | 16.47× | Home & Garden |
| Headset (audio) | 6.27× | Technology & Electronics |
| BAUR | 3.7× | Shopping |
| Antivirus software | 7.44× | Technology & Electronics |
| Windbreaker | 17.11× | Fashion & Accessoires |
| Controlled-access highway | 6.45× | Travel & Leisure |
| Singer-songwriter | 2.54× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.54 |
| Indulgence | JOY | 1.51 |
| Need for Security | CONSERVATISM | 1.36 |
| Price Sensitivity | PREMIUM | 1.21 |
| Family Orientation | CONSERVATISM | 0.95 |
| Luxury Orientation | PREMIUM | 0.9 |
Worldwide distribution
| Country | Share |
|---|---|
| Croatia | 39.6% |
| Montenegro | 32.8% |
| Bosnia and Herzegovina | 10.6% |
See Vijesti audiences in other countries
More Newspaper audiences in Germany
- Bild (23,266,420)
- Der Spiegel (6,989,095)
- Focus (6,880,800)
- Der Tagesspiegel (6,754,541)
- Die Welt (5,972,493)
Frequently asked questions
How many fans does Vijesti have in Germany?
Vijesti has an estimated audience of 567,389 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Vijesti fans?
42.7% of Vijesti fans are female, 57.3% are male, with an average age of 39.6 years.
Which brands do Vijesti fans like most?
Vijesti fans show strongest brand affinity for Indoor soccer (54.99×), Viber (32.79×), and GNK Dinamo Zagreb (25.44×) over the country average.
Where do Vijesti fans live in Germany?
Vijesti fans in Germany are most concentrated in Bayern (reach 221,333), Baden-Württemberg (reach 166,410), and Nordrhein-Westfalen (reach 121,366). These three regions account for the largest share of the active audience.
What other brands do Vijesti fans also like?
Beyond Vijesti itself, the audience over-indexes on Viber (32.79×), GNK Dinamo Zagreb (25.44×), Allgäu (8.43×), and Western Union (5.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vijesti. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.