Sedan, Ardennes Audience in Germany
Sedan, Ardennes has an estimated audience of 338,864 people in Germany. 24.1% are female, 75.9% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Toyota Highlander, South African Airways, Sixt, Erbil, AutoScout24.
The average Sedan, Ardennes fan in Germany is 41.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Toyota Highlander, South African Airways, Sixt, with strongest over-indexing on Toyota Highlander (90.63× the country average). Demographically, the Sedan, Ardennes audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Luxury Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Sedan, Ardennes fans
| Metric | Value |
|---|---|
| Female | 24.1% |
| Male | 75.9% |
| Average age | 41.1 |
| Estimated audience size | 338,864 |
Audience persona
The typical Sedan, Ardennes fan in Germany is more male, around 41.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Toyota Highlander.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 88,247 | 1.19× |
| Bayern | 57,801 | 1.06× |
| Baden-Württemberg | 49,385 | 1.07× |
| Hessen | 34,790 | 1.35× |
| Niedersachsen | 31,171 | 0.95× |
| Rheinland-Pfalz | 22,238 | 1.31× |
| Berlin | 18,132 | 1.2× |
| Sachsen | 13,713 | 0.83× |
| Schleswig-Holstein | 10,159 | 0.83× |
| Hamburg | 8,898 | 1.16× |
| Brandenburg | 7,448 | 0.71× |
| Thüringen | 7,237 | 0.84× |
| Saarland | 5,947 | 1.43× |
| Sachsen-Anhalt | 5,258 | 0.6× |
| Mecklenburg-Vorpommern | 3,907 | 0.6× |
| Bremen | 2,570 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Toyota Highlander | 90.63× | Cars & Mobility |
| South African Airways | 53.23× | Travel & Leisure |
| Sixt | 9.44× | Cars & Mobility |
| Erbil | 19.17× | Travel & Leisure |
| AutoScout24 | 3.47× | Cars & Mobility |
| Used car | 4.04× | Cars & Mobility |
| Cadillac Escalade | 20× | Cars & Mobility |
| Lowrider | 28.35× | Cars & Mobility |
| TUI | 4.01× | Travel & Leisure |
| City car | 5.23× | Cars & Mobility |
| Mercedes-Benz GLA-Class | 11.28× | Cars & Mobility |
| BMW X5 | 8.59× | Cars & Mobility |
| Škoda Auto | 3.27× | Cars & Mobility |
| Europcar | 6.56× | Cars & Mobility |
| BMW X1 | 8.6× | Cars & Mobility |
| M.I.A. (rapper) | 13.98× | Music & Radio |
| Joey King | 11.78× | Movies & TV |
| Spike Lee | 23.14× | Movies & TV |
| Controlled-access highway | 7.95× | Travel & Leisure |
| Audi A6 | 6.79× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.83 |
| Need for Security | CONSERVATISM | 1.73 |
| Early Adopter Mentality | POWER | 1.49 |
| Sustainability | BALANCE | 1.48 |
| Patriotism | CONSERVATISM | 1.47 |
| Quality Awareness | PREMIUM | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 24.6% |
| France | 17.0% |
| Germany | 14.5% |
See Sedan, Ardennes audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Sedan, Ardennes have in Germany?
Sedan, Ardennes has an estimated audience of 338,864 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sedan, Ardennes fans?
24.1% of Sedan, Ardennes fans are female, 75.9% are male, with an average age of 41.1 years.
Which brands do Sedan, Ardennes fans like most?
Sedan, Ardennes fans show strongest brand affinity for Toyota Highlander (90.63×), South African Airways (53.23×), and Sixt (9.44×) over the country average.
Where do Sedan, Ardennes fans live in Germany?
Sedan, Ardennes fans in Germany are most concentrated in Nordrhein-Westfalen (reach 88,247), Bayern (reach 57,801), and Baden-Württemberg (reach 49,385). These three regions account for the largest share of the active audience.
What other brands do Sedan, Ardennes fans also like?
Beyond Sedan, Ardennes itself, the audience over-indexes on South African Airways (53.23×), Sixt (9.44×), Erbil (19.17×), and AutoScout24 (3.47×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sedan, Ardennes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.