A data profile of the people who buy, follow and care about Sedan, Ardennes in Germany — modelled from more than twelve digital signal sources. Sedan, Ardennes has an estimated audience of 338,864 people in Germany.
The average Sedan, Ardennes fan in Germany is 41.1 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Toyota Highlander, Nature, Family, with strongest over-indexing on Toyota Highlander (81.25× the country average).
Demographically, the Sedan, Ardennes audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Need for Security, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Sedan, Ardennes fan in Germany is more male, around 41.1 years old, with strong Need for Security tendencies and a notable affinity for Toyota Highlander.
The key figures that characterise the Sedan, Ardennes profile in Germany.
24.1% are female, 75.9% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 24.1% |
| Male | 75.9% |
| Average age | 41.1 |
| Estimated audience size | 338,864 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 23% |
Where the Sedan, Ardennes audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Saarland | ~6K | 1.40× | |
| 02 | Rheinland-Pfalz | ~20K | 1.34× | |
| 03 | Hessen | ~30K | 1.31× | |
| 04 | Nordrhein-Westfalen | ~90K | 1.19× | |
| 05 | Berlin | ~20K | 1.10× | |
| 06 | Hamburg | ~8K | 1.10× | |
| 07 | Baden-Württemberg | ~50K | 1.07× | |
| 08 | Bayern | ~60K | 1.02× | |
| 09 | Bremen | ~3K | 0.96× | |
| 10 | Niedersachsen | ~30K | 0.94× | |
| 11 | Thüringen | ~8K | 0.88× | |
| 12 | Schleswig-Holstein | ~10K | 0.85× | |
| 13 | Sachsen | ~10K | 0.83× | |
| 14 | Brandenburg | ~8K | 0.77× | |
| 15 | Sachsen-Anhalt | ~6K | 0.72× | |
| 16 | Mecklenburg-Vorpommern | ~5K | 0.72× |
The strongest cross-interests of the Sedan, Ardennes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Toyota Highlander | Cars & Mobility | 81.25× | ||
| 02 | Mountain Dew | Food & Beverages | 47.77× | ||
| 03 | Lowrider | Cars & Mobility | 36.48× | ||
| 04 | Geely | Cars & Mobility | 21.28× | ||
| 05 | Cadillac Escalade | Cars & Mobility | 20.00× | ||
| 06 | Joey King | Movies & TV | 14.12× | ||
| 07 | Mercedes-Benz GLA-Class | Cars & Mobility | 12.22× | ||
| 08 | Controlled-access highway | Travel & Leisure | 9.52× | ||
| 09 | BMW X5 | Cars & Mobility | 8.70× | ||
| 10 | Sixt | Cars & Mobility | 6.87× | ||
| 11 | City car | Cars & Mobility | 5.55× | ||
| 12 | Plug-in hybrid | Cars & Mobility | 4.82× | ||
| 13 | Nature | Home & Garden | 4.23× | ||
| 14 | Used car | Cars & Mobility | 3.66× | ||
| 15 | Solar energy | Home & Garden | 3.55× | ||
| 16 | AutoScout24 | Cars & Mobility | 3.27× | ||
| 17 | Family | Kids & Family | 3.22× | ||
| 18 | Technology & Electronics | 3.04× | |||
| 19 | Vacations | Travel & Leisure | 2.95× | ||
| 20 | Germany | Travel & Leisure | 2.31× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.05× | |
| Luxury Orientation | PREMIUM | 1.59× | |
| Family Orientation | CONSERVATISM | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.55× | |
| Creativity | OPEN | 0.55× | |
| Extroversion | THRILL | 0.61× |
Sedan, Ardennes has an estimated audience of 338,864 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
24.1% of Sedan, Ardennes fans are female, 75.9% are male, with an average age of 41.1 years.
Sedan, Ardennes fans show strongest brand affinity for Toyota Highlander (81.25×), Nature (4.23×), and Family (3.22×) over the country average.
Sedan, Ardennes fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Sedan, Ardennes itself, the audience over-indexes on Nature (4.23×), Family (3.22×), Mountain Dew (47.77×), and Lowrider (36.48×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Sedan, Ardennes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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