Rascasse Audience Intelligence

Boyfriend Audience in Germany

A data profile of the people who buy, follow and care about Boyfriend in Germany — modelled from more than twelve digital signal sources. Boyfriend has an estimated audience of 381,438 people in Germany.

#5424among Topic in Germany#294in Kids & Family

The average Boyfriend fan in Germany is 29.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.

Top brand affinities include Parship, Millie Bobby Brown, Volunteering, with strongest over-indexing on Parship (15.72× the country average).

Demographically, the Boyfriend audience skews more female with an average age of 29.7, and over-indexes on personality traits such as Sustainability, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Boyfriend fan in Germany is more female, around 29.7 years old, with strong Sustainability tendencies and a notable affinity for Parship.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boyfriend profile in Germany.

Audience size
381K
in Germany
Gender
63.7%♀
36.3% male
Age
29.7
average years
Country rank
#14559
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Boyfriend fans

63.7% are female, 36.3% are male, average age 29.7.

Fig. 02

Gender split

63.7%
Female
36.3%
Male
Demographic split for Boyfriend audience in Germany
MetricValue
Female63.7%
Male36.3%
Average age29.7
Estimated audience size381,438
Fig. 03

Age distribution

Ø 29.7
average years
Age distribution of the Boyfriend audience in Germany
Age bracketShare%
16-1947%
20-2921%
30-3915%
40-4912%
50+6%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Boyfriend audience comes from Germany.

Worldwide audience distribution share by country for Boyfriend
CountryShare
United States37.6%
Taiwan8.1%
South Korea6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boyfriend audience in Germany is strongest.

Fig. 05

Top regions by affinity

Boyfriend fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~50K1.68×
02Schleswig-Holstein~20K1.47×
03Berlin~20K1.25×
04Sachsen~20K1.19×
05Mecklenburg-Vorpommern~7K1.02×
06Niedersachsen~40K0.96×
07Nordrhein-Westfalen~80K0.92×
08Brandenburg~10K0.92×
09Thüringen~9K0.89×
10Bayern~50K0.87×
11Sachsen-Anhalt~9K0.87×
12Bremen~3K0.87×
13Hamburg~7K0.85×
14Baden-Württemberg~40K0.83×
15Saarland~4K0.82×
16Rheinland-Pfalz~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Boyfriend, Germany
0.81×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boyfriend audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boyfriend audience
#·InterestCategoryAffinity×
01ParshipInternet & Social Media15.72×
02Millie Bobby BrownMovies & TV7.87×
03Korean dramaMovies & TV7.48×
04Harry StylesMusic & Radio7.09×
05Lip glossBeauty & Wellness6.81×
06K-popMusic & Radio6.44×
07HomeschoolingPolitics & Society5.64×
08Eye linerBeauty & Wellness5.53×
09Kim KardashianMovies & TV5.40×
10Taylor SwiftMusic & Radio5.34×
11VolunteeringPolitics & Society5.26×
12SupermanMovies & TV4.08×
13SephoraShopping3.99×
14Pet storePets & Animals3.33×
15Do it yourself (DIY)Home & Garden3.15×
16Contemporary artArts & Culture3.08×
17TikTokInternet & Social Media2.70×
18Harry PotterMovies & TV2.57×
19SpotifyInternet & Social Media2.30×
20YouTubeMovies & TV1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boyfriend audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Boyfriend audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.88×
MindfulnessBALANCE1.87×
Pet OwnershipJOY1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Boyfriend audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.69×
PatriotismCONSERVATISM0.77×
IndulgenceJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Boyfriend have in Germany?

Boyfriend has an estimated audience of 381,438 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Boyfriend fans?

63.7% of Boyfriend fans are female, 36.3% are male, with an average age of 29.7 years.

03

Which brands do Boyfriend fans like most?

Boyfriend fans show strongest brand affinity for Parship (15.72×), Millie Bobby Brown (7.87×), and Volunteering (5.26×) over the country average.

04

Where do Boyfriend fans live in Germany?

Boyfriend fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Hessen (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Boyfriend fans also like?

Beyond Boyfriend itself, the audience over-indexes on Millie Bobby Brown (7.87×), Volunteering (5.26×), TikTok (2.7×), and Do it yourself (DIY) (3.15×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Boyfriend audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Boyfriend. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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