Boyfriend Audience in Germany
Boyfriend has an estimated audience of 381,438 people in Germany. 63.7% are female, 36.3% are male, average age 29.7. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Combat sport, Unique Gifts, Commercial mortgage, Christmas Gift, Racing.
The average Boyfriend fan in Germany is 29.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Combat sport, Unique Gifts, Commercial mortgage, with strongest over-indexing on Combat sport (2.06× the country average). Demographically, the Boyfriend audience skews more female with an average age of 29.7, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Boyfriend fans
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 29.7 |
| Estimated audience size | 381,438 |
Audience persona
The typical Boyfriend fan in Germany is more female, around 29.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Combat sport.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 77,951 | 0.93× |
| Bayern | 54,515 | 0.89× |
| Hessen | 50,112 | 1.72× |
| Baden-Württemberg | 42,004 | 0.81× |
| Niedersachsen | 33,946 | 0.92× |
| Sachsen | 22,639 | 1.21× |
| Schleswig-Holstein | 21,694 | 1.58× |
| Berlin | 21,598 | 1.27× |
| Rheinland-Pfalz | 14,741 | 0.77× |
| Brandenburg | 10,734 | 0.91× |
| Thüringen | 8,382 | 0.86× |
| Sachsen-Anhalt | 8,063 | 0.82× |
| Hamburg | 7,311 | 0.85× |
| Mecklenburg-Vorpommern | 7,295 | 1× |
| Saarland | 3,211 | 0.69× |
| Bremen | 2,534 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Combat sport | 2.06× | Sports |
| Unique Gifts | 1.86× | Shopping |
| Commercial mortgage | 1.91× | Business & Career |
| Christmas Gift | 1.53× | Kids & Family |
| Racing | 1.52× | Cars & Mobility |
| Nurse education | 1.84× | Kids & Family |
| JDSU | 2.28× | Business & Career |
| Bank account | 1.79× | Business & Career |
| Italian Riviera | 1.78× | Travel & Leisure |
| Cachorro | 1.91× | Pets & Animals |
| Edvard Grieg | 4.37× | Literature |
| Hypertext | 1.52× | Technology & Electronics |
| World Extreme Cagefighting | 4.22× | Sports |
| Eco Friendly Living | 1.64× | Home & Garden |
| Viator | 2.6× | Travel & Leisure |
| Paul Dano | 1.95× | Movies & TV |
| Ipekyol | 1.66× | Shopping |
| Therme Erding | 1.91× | Travel & Leisure |
| San Gil | 1.7× | Travel & Leisure |
| Leprechaun | 3.21× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.23 |
| Pet Ownership | JOY | 1.89 |
| Mindfulness | BALANCE | 1.48 |
| Sustainability | BALANCE | 1.44 |
| Price Sensitivity | PREMIUM | 1.32 |
| Travelling | THRILL | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.6% |
| Taiwan | 8.1% |
| South Korea | 6.9% |
See Boyfriend audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Boyfriend have in Germany?
Boyfriend has an estimated audience of 381,438 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Boyfriend fans?
63.7% of Boyfriend fans are female, 36.3% are male, with an average age of 29.7 years.
Which brands do Boyfriend fans like most?
Boyfriend fans show strongest brand affinity for Combat sport (2.06×), Unique Gifts (1.86×), and Commercial mortgage (1.91×) over the country average.
Where do Boyfriend fans live in Germany?
Boyfriend fans in Germany are most concentrated in Nordrhein-Westfalen (reach 77,951), Bayern (reach 54,515), and Hessen (reach 50,112). These three regions account for the largest share of the active audience.
What other brands do Boyfriend fans also like?
Beyond Boyfriend itself, the audience over-indexes on Unique Gifts (1.86×), Commercial mortgage (1.91×), Christmas Gift (1.53×), and Racing (1.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Boyfriend. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.