Rascasse Audience Intelligence

Boyfriend Audience in United States

A data profile of the people who buy, follow and care about Boyfriend in United States — modelled from more than twelve digital signal sources. Boyfriend has an estimated audience of 9,376,217 people in United States.

#2410among Topic in United States#112in Kids & Family

The average Boyfriend fan in United States is 37.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Reddit, Subway, McDonald's, with strongest over-indexing on Reddit (3.33× the country average).

Demographically, the Boyfriend audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Indulgence, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Boyfriend fan in United States is more female, around 37.6 years old, with strong Indulgence tendencies and a notable affinity for Reddit.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boyfriend profile in United States.

Audience size
9.4M
in United States
Gender
72.5%♀
27.5% male
Age
37.6
average years
Country rank
#3816
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Boyfriend fans

72.5% are female, 27.5% are male, average age 37.6.

Fig. 02

Gender split

72.5%
Female
27.5%
Male
Demographic split for Boyfriend audience in United States
MetricValue
Female72.5%
Male27.5%
Average age37.6
Estimated audience size9,376,217
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Boyfriend audience in United States
Age bracketShare%
16-1926%
20-2918%
30-3918%
40-4920%
50+18%
Fig. 04

Worldwide distribution

37.6%

of the worldwide Boyfriend audience comes from United States.

Worldwide audience distribution share by country for Boyfriend
CountryShare
United States37.6%
Taiwan8.1%
South Korea6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boyfriend audience in United States is strongest.

Fig. 05

Top regions by affinity

Boyfriend fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~200K1.37×
02Mississippi~100K1.30×
03Texas~1M1.29×
04Kentucky~200K1.29×
05Georgia~400K1.24×
06California~1.5M1.21×
07Florida~800K1.20×
08Arkansas~90K1.19×
09Nevada~100K1.13×
10Hawaii~50K1.13×
11New York~600K1.12×
12North Carolina~300K1.12×
13Oklahoma~100K1.12×
14Alabama~100K1.11×
15New Mexico~50K1.10×
16Washington, District of Columbia~30K1.08×
17Illinois~300K1.06×
18Tennessee~200K1.06×
19South Carolina~100K1.06×
20Rhode Island~30K1.06×
21West Virginia~50K1.05×
22Virginia~200K1.04×
23Pennsylvania~300K1.02×
24Indiana~200K1.01×
25Washington~200K1.00×
26Ohio~300K0.99×
27Maryland~200K0.99×
28Arizona~200K0.98×
29Nebraska~50K0.98×
30Alaska~20K0.97×
31Missouri~100K0.96×
32Oregon~100K0.96×
33Iowa~70K0.96×
34Minnesota~100K0.93×
35Delaware~20K0.93×
36South Dakota~20K0.93×
37New Jersey~200K0.92×
38Connecticut~80K0.89×
39Utah~70K0.89×
40Kansas~70K0.89×
41North Dakota~20K0.89×
42Massachusetts~200K0.88×
43Michigan~200K0.87×
44Idaho~40K0.85×
45Vermont~10K0.82×
46Wisconsin~100K0.81×
47Montana~20K0.81×
48Maine~30K0.77×
49Colorado~100K0.75×
50New Hampshire~30K0.71×
Fig. 06

Affinity by region

Affinity by region — Boyfriend, United States
0.71×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boyfriend audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boyfriend audience
#·InterestCategoryAffinity×
01Harry StylesMusic & Radio3.65×
02RedditInternet & Social Media3.33×
03Robert RedfordMovies & TV2.68×
04SubwayFood & Beverages2.58×
05GeneticsKids & Family2.32×
06McDonald'sFood & Beverages2.29×
07SnapchatInternet & Social Media2.17×
08Burger KingFood & Beverages2.14×
09StarbucksFood & Beverages1.96×
10Real propertyHome & Garden1.96×
11FedExBusiness & Career1.96×
12Pizza HutFood & Beverages1.88×
13Skin careBeauty & Wellness1.87×
14StreetwearFashion & Accessoires1.79×
15TMZInternet & Social Media1.77×
16IKEAHome & Garden1.70×
17Shopping mallsShopping1.68×
18PinterestInternet & Social Media1.58×
19Drama moviesMovies & TV1.56×
20AirbnbTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boyfriend audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Boyfriend audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.65×
ExtroversionTHRILL1.48×
Social Media UsageJOY1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Boyfriend audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.77×
Design AffinityPREMIUM0.82×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Boyfriend have in United States?

Boyfriend has an estimated audience of 9,376,217 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Boyfriend fans?

72.5% of Boyfriend fans are female, 27.5% are male, with an average age of 37.6 years.

03

Which brands do Boyfriend fans like most?

Boyfriend fans show strongest brand affinity for Reddit (3.33×), Subway (2.58×), and McDonald's (2.29×) over the country average.

04

Where do Boyfriend fans live in United States?

Boyfriend fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Boyfriend fans also like?

Beyond Boyfriend itself, the audience over-indexes on Subway (2.58×), McDonald's (2.29×), Burger King (2.14×), and Starbucks (1.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Boyfriend audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Boyfriend. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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