Boyfriend Audience in United States

Boyfriend has an estimated audience of 9,376,217 people in United States. 72.5% are female, 27.5% are male, average age 37.6. Top regions: California, Texas, Florida. Top brand affinities: Reddit, Burger King, New York Knicks, Real property, Skin care.

The average Boyfriend fan in United States is 37.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Reddit, Burger King, New York Knicks, with strongest over-indexing on Reddit (2.49× the country average). Demographically, the Boyfriend audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Boyfriend fans

Demographic split for Boyfriend audience in United States
MetricValue
Female72.5%
Male27.5%
Average age37.6
Estimated audience size9,376,217

Audience persona

The typical Boyfriend fan in United States is more female, around 37.6 years old, with strong Indulgence tendencies and a notable affinity for Reddit.

Top regions in United States

Top regions ranked by reach for Boyfriend in United States
RegionReachAffinity
California1,318,3741.28×
Texas1,049,5181.3×
Florida754,1721.19×
New York649,4731.24×
Georgia341,5041.18×
Pennsylvania337,6941.07×
Illinois328,1301.05×
North Carolina321,1721.14×
Ohio313,4711.09×
Virginia241,4541.06×
Michigan221,6240.9×
New Jersey215,3470.9×
Washington206,6971.1×
Tennessee201,3811.07×
Arizona179,3520.94×
Indiana176,5701.03×
Massachusetts168,0490.91×
Maryland160,1610.99×
Kentucky155,5001.32×
Missouri149,5930.99×
Louisiana146,7221.21×
South Carolina142,9351.01×
Minnesota136,7391.02×
Alabama130,4281×
Wisconsin119,4710.85×
Oklahoma117,5591.13×
Colorado114,2930.77×
Oregon109,9591.02×
Nevada107,9111.19×
Mississippi103,4311.34×
Arkansas87,2201.13×
Iowa78,6761.02×
Connecticut78,6670.84×
Utah71,4990.85×
Kansas67,6810.92×
New Mexico50,6501.08×
West Virginia47,8531.1×
Nebraska44,2800.94×
Hawaii42,8731.06×
Idaho37,1470.79×
Washington, District of Columbia29,7731.06×
Maine25,5650.76×
Rhode Island24,1530.81×
New Hampshire23,4110.63×
Delaware21,6290.84×
Montana20,5540.79×
South Dakota18,7470.86×
Alaska18,5040.92×
North Dakota16,5030.86×
Vermont12,6380.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boyfriend audience
BrandAffinityCategory
Reddit2.49×Internet & Social Media
Burger King2.16×Food & Beverages
New York Knicks4×Sports
Real property2.49×Home & Garden
Skin care1.95×Beauty & Wellness
Streetwear2.22×Fashion & Accessoires
Taylor Swift1.9×Music & Radio
Harry Styles4.61×Music & Radio
Bored Panda4.2×Internet & Social Media
Drama movies1.54×Movies & TV
Dollar General1.55×Shopping
Starbucks1.52×Food & Beverages
Dentistry2.09×Business & Career
Genetics1.85×Kids & Family
Subway1.63×Food & Beverages
Chicago Bulls2.39×Sports
Made in USA2.1×Business & Career
Hormone2.76×Health
Art exhibition2.33×Arts & Culture
Eyelash extensions2.34×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boyfriend audience
TraitClusterScore
IndulgenceJOY1.26
ExtroversionTHRILL1.25
Social Media UsageJOY1.22
Urban LifestyleOPEN1.21
MindfulnessBALANCE1.14
Quality AwarenessPREMIUM1.06

Worldwide distribution

Worldwide audience distribution share by country for Boyfriend
CountryShare
United States37.6%
Taiwan8.1%
South Korea6.9%

See Boyfriend audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Boyfriend have in United States?

Boyfriend has an estimated audience of 9,376,217 people in United States, concentrated in California and Texas.

What is the gender split and age of Boyfriend fans?

72.5% of Boyfriend fans are female, 27.5% are male, with an average age of 37.6 years.

Which brands do Boyfriend fans like most?

Boyfriend fans show strongest brand affinity for Reddit (2.49×), Burger King (2.16×), and New York Knicks (4×) over the country average.

Where do Boyfriend fans live in United States?

Boyfriend fans in United States are most concentrated in California (reach 1,318,374), Texas (reach 1,049,518), and Florida (reach 754,172). These three regions account for the largest share of the active audience.

What other brands do Boyfriend fans also like?

Beyond Boyfriend itself, the audience over-indexes on Burger King (2.16×), New York Knicks (4×), Real property (2.49×), and Skin care (1.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boyfriend. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.