Boyfriend Audience in United States

Boyfriend logo

Boyfriend has an estimated audience of 9,376,217 people in United States. 72.5% are female, 27.5% are male, average age 37.6. Top regions: California, Texas, Florida. Top brand affinities: Jingoism, Tierra Cali, UK garage, Flash memory, Consequence (rapper).

The average Boyfriend fan in United States is 37.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jingoism, Tierra Cali, UK garage, with strongest over-indexing on Jingoism (1.59× the country average). Demographically, the Boyfriend audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Boyfriend fans

Demographic split for Boyfriend audience in United States
MetricValue
Female72.5%
Male27.5%
Average age37.6
Estimated audience size9,376,217

Audience persona

The typical Boyfriend fan in United States is more female, around 37.6 years old, with strong Indulgence tendencies and a notable affinity for Jingoism.

Top regions in United States

Top regions ranked by reach for Boyfriend in United States
RegionReachAffinity
California1,318,3741.28×
Texas1,049,5181.3×
Florida754,1721.19×
New York649,4731.24×
Georgia341,5041.18×
Pennsylvania337,6941.07×
Illinois328,1301.05×
North Carolina321,1721.14×
Ohio313,4711.09×
Virginia241,4541.06×
Michigan221,6240.9×
New Jersey215,3470.9×
Washington206,6971.1×
Tennessee201,3811.07×
Arizona179,3520.94×
Indiana176,5701.03×
Massachusetts168,0490.91×
Maryland160,1610.99×
Kentucky155,5001.32×
Missouri149,5930.99×
Louisiana146,7221.21×
South Carolina142,9351.01×
Minnesota136,7391.02×
Alabama130,4281×
Wisconsin119,4710.85×
Oklahoma117,5591.13×
Colorado114,2930.77×
Oregon109,9591.02×
Nevada107,9111.19×
Mississippi103,4311.34×
Arkansas87,2201.13×
Iowa78,6761.02×
Connecticut78,6670.84×
Utah71,4990.85×
Kansas67,6810.92×
New Mexico50,6501.08×
West Virginia47,8531.1×
Nebraska44,2800.94×
Hawaii42,8731.06×
Idaho37,1470.79×
Washington, District of Columbia29,7731.06×
Maine25,5650.76×
Rhode Island24,1530.81×
New Hampshire23,4110.63×
Delaware21,6290.84×
Montana20,5540.79×
South Dakota18,7470.86×
Alaska18,5040.92×
North Dakota16,5030.86×
Vermont12,6380.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boyfriend audience
BrandAffinityCategory
Jingoism1.59×Politics & Society
Tierra Cali3.93×Travel & Leisure
UK garage2.63×Music & Radio
Flash memory1.55×Technology & Electronics
Consequence (rapper)2.01×Music & Radio
Graham Greene (actor)1.84×
Temple Grandin2.24×Literature
Ken Griffey Jr.2.25×Sports
Stucco1.75×Home & Garden
Nuts (film)1.52×Movies & TV
Pleural effusion18.56×Health
Al Ahly SC1.9×Sports
Tierra caliente1.73×Travel & Leisure
Voltron: Legendary Defender3.47×Movies & TV
Fernando Valenzuela2.56×Sports
Isometric exercise1.88×Sports
Julio Cesar Chavez Jr.1.57×Sports
Brunello Cucinelli1.51×Fashion & Accessoires
Grover Cleveland1.73×Politics & Society
Otto Graham4×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boyfriend audience
TraitClusterScore
IndulgenceJOY1.26
ExtroversionTHRILL1.25
Social Media UsageJOY1.22
Urban LifestyleOPEN1.21
MindfulnessBALANCE1.14
Quality AwarenessPREMIUM1.06

Worldwide distribution

Worldwide audience distribution share by country for Boyfriend
CountryShare
United States37.6%
Taiwan8.1%
South Korea6.9%

See Boyfriend audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Boyfriend have in United States?

Boyfriend has an estimated audience of 9,376,217 people in United States, concentrated in California and Texas.

What is the gender split and age of Boyfriend fans?

72.5% of Boyfriend fans are female, 27.5% are male, with an average age of 37.6 years.

Which brands do Boyfriend fans like most?

Boyfriend fans show strongest brand affinity for Jingoism (1.59×), Tierra Cali (3.93×), and UK garage (2.63×) over the country average.

Where do Boyfriend fans live in United States?

Boyfriend fans in United States are most concentrated in California (reach 1,318,374), Texas (reach 1,049,518), and Florida (reach 754,172). These three regions account for the largest share of the active audience.

What other brands do Boyfriend fans also like?

Beyond Boyfriend itself, the audience over-indexes on Tierra Cali (3.93×), UK garage (2.63×), Flash memory (1.55×), and Consequence (rapper) (2.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boyfriend. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.