Swoon (artist) Audience in United States

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Swoon (artist) has an estimated audience of 633,896 people in United States. 77.5% are female, 22.5% are male, average age 35.8. Top regions: California, Texas, New York. Top brand affinities: Home equity, Steampunk, Fairy godmother, Elsword, Collectable.

The average Swoon (artist) fan in United States is 35.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Home equity, Steampunk, Fairy godmother, with strongest over-indexing on Home equity (17.69× the country average). Demographically, the Swoon (artist) audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Indulgence, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Person

Demographics of Swoon (artist) fans

Demographic split for Swoon (artist) audience in United States
MetricValue
Female77.5%
Male22.5%
Average age35.8
Estimated audience size633,896

Audience persona

The typical Swoon (artist) fan in United States is more female, around 35.8 years old, with strong Indulgence tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Swoon (artist) in United States
RegionReachAffinity
California76,5681.1×
Texas53,5860.98×
New York46,2671.31×
Florida38,8140.9×
Pennsylvania23,3351.09×
Illinois22,1721.05×
North Carolina19,7431.04×
Georgia18,4120.94×
Ohio18,3800.94×
Louisiana16,0611.96×
Michigan15,1060.91×
New Jersey14,8920.92×
Massachusetts14,4101.15×
Virginia13,6390.88×
Washington13,6101.07×
Arizona13,5121.04×
Tennessee12,6921×
Wisconsin11,2271.18×
Indiana10,8240.93×
Maryland10,4490.96×
Colorado10,3661.04×
Minnesota10,1911.12×
Missouri9,5770.94×
Oregon8,1971.13×
South Carolina8,1840.86×
Alabama7,8760.89×
Kentucky7,2700.91×
Oklahoma7,1771.02×
Connecticut6,8421.08×
Nevada6,6351.08×
Arkansas5,9941.15×
Kansas4,9841×
Utah4,9710.88×
Mississippi4,6140.88×
Iowa4,5890.88×
New Mexico2,8170.89×
Idaho2,8030.88×
New Hampshire2,7991.12×
Nebraska2,7110.85×
Hawaii2,6330.97×
Maine2,4931.1×
West Virginia2,4730.84×
Washington, District of Columbia2,0561.08×
Rhode Island1,8780.93×
Montana1,5860.9×
Alaska1,3961.03×
Delaware1,3440.77×
Vermont1,2411.12×
South Dakota1,1370.78×
North Dakota1,0440.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Swoon (artist) audience
BrandAffinityCategory
Home equity17.69×Home & Garden
Steampunk20×Fashion & Accessoires
Fairy godmother20.49×Literature
Elsword20×Games
Collectable1.77×Kids & Family
Nipsey Hussle6.18×Music & Radio
Bank account2.36×Business & Career
Goop4.93×Internet & Social Media
Whataburger1.52×Food & Beverages
Guy Fieri3.32×Movies & TV
Governor of Michigan6.14×Politics & Society
Mathcore6.58×Music & Radio
CoreLogic18.02×Business & Career
Justice2.31×Politics & Society
Figure painting (hobby)4.24×Arts & Culture
Israel1.6×Travel & Leisure
JDSU2.12×Business & Career
Stamp collecting3.14×Home & Garden
Mothercare2.04×Kids & Family
Hipster5.99×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Swoon (artist) audience
TraitClusterScore
IndulgenceJOY4.4
Quality AwarenessPREMIUM2.32
Luxury OrientationPREMIUM1.79
DIY MentalityTHRILL1.69
Design AffinityPREMIUM1.66
Family OrientationCONSERVATISM1.62

Worldwide distribution

Worldwide audience distribution share by country for Swoon (artist)
CountryShare
United States43.5%
United Kingdom22.7%
India4.7%

See Swoon (artist) audiences in other countries

More Arts & Culture audiences in United States

Frequently asked questions

How many fans does Swoon (artist) have in United States?

Swoon (artist) has an estimated audience of 633,896 people in United States, concentrated in California and Texas.

What is the gender split and age of Swoon (artist) fans?

77.5% of Swoon (artist) fans are female, 22.5% are male, with an average age of 35.8 years.

Which brands do Swoon (artist) fans like most?

Swoon (artist) fans show strongest brand affinity for Home equity (17.69×), Steampunk (20×), and Fairy godmother (20.49×) over the country average.

Where do Swoon (artist) fans live in United States?

Swoon (artist) fans in United States are most concentrated in California (reach 76,568), Texas (reach 53,586), and New York (reach 46,267). These three regions account for the largest share of the active audience.

What other brands do Swoon (artist) fans also like?

Beyond Swoon (artist) itself, the audience over-indexes on Steampunk (20×), Fairy godmother (20.49×), Elsword (20×), and Collectable (1.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Swoon (artist). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.