Rascasse Audience Intelligence

Swoon (artist) Audience in United States

A data profile of the people who buy, follow and care about Swoon (artist) in United States — modelled from more than twelve digital signal sources. Swoon (artist) has an estimated audience of 622,509 people in United States.

#7618among Person in United States#301in Arts & Culture

The average Swoon (artist) fan in United States is 35.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Suki Waterhouse, BevMo!, Meijer, with strongest over-indexing on Suki Waterhouse (80.18× the country average).

Demographically, the Swoon (artist) audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Swoon (artist) fan in United States is more female, around 35.8 years old, with strong Indulgence tendencies and a notable affinity for Suki Waterhouse.

Category: Arts & Culture · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Swoon (artist) profile in United States.

Audience size
623K
in United States
Gender
77.5%♀
22.5% male
Age
35.8
average years
Country rank
#32094
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Swoon (artist) fans

77.5% are female, 22.5% are male, average age 35.8.

Fig. 02

Gender split

77.5%
Female
22.5%
Male
Demographic split for Swoon (artist) audience in United States
MetricValue
Female77.5%
Male22.5%
Average age35.8
Estimated audience size622,509
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Swoon (artist) audience in United States
Age bracketShare%
16-1929%
20-2920%
30-3920%
40-4920%
50+13%
Fig. 04

Worldwide distribution

42.1%

of the worldwide Swoon (artist) audience comes from United States.

Worldwide audience distribution share by country for Swoon (artist)
CountryShare
United States42.1%
United Kingdom22.7%
India4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Swoon (artist) audience in United States is strongest.

Fig. 05

Top regions by affinity

Swoon (artist) fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~20K2.07×
02Wisconsin~10K1.25×
03New York~40K1.18×
04Massachusetts~10K1.11×
05Arkansas~6K1.11×
06New Hampshire~3K1.11×
07Pennsylvania~20K1.09×
08Minnesota~10K1.09×
09Oregon~8K1.09×
10Connecticut~7K1.09×
11Maine~2K1.09×
12Vermont~1K1.09×
13Ohio~20K1.04×
14Alaska~1K1.04×
15Washington~10K1.03×
16Illinois~20K1.02×
17North Carolina~20K1.01×
18Oklahoma~7K1.01×
19California~70K1.00×
20Nevada~6K1.00×
21Kansas~5K1.00×
22Washington, District of Columbia~2K0.99×
23Arizona~10K0.98×
24Indiana~10K0.98×
25Missouri~10K0.98×
26Colorado~10K0.98×
27Rhode Island~2K0.98×
28Texas~50K0.97×
29Maryland~10K0.97×
30Hawaii~3K0.96×
31Tennessee~10K0.95×
32Nebraska~3K0.95×
33Montana~2K0.95×
34Virginia~10K0.94×
35Kentucky~7K0.94×
36West Virginia~3K0.94×
37South Dakota~1K0.94×
38Mississippi~5K0.93×
39North Dakota~1K0.93×
40Georgia~20K0.92×
41New Jersey~10K0.92×
42Idaho~3K0.90×
43Michigan~10K0.89×
44Alabama~8K0.89×
45Iowa~5K0.89×
46New Mexico~3K0.89×
47South Carolina~8K0.87×
48Utah~5K0.86×
49Florida~40K0.85×
50Delaware~1K0.85×
Fig. 06

Affinity by region

Affinity by region — Swoon (artist), United States
0.85×1.00×2.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Swoon (artist) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Swoon (artist) audience
#·InterestCategoryAffinity×
01Suki WaterhouseFashion & Accessoires80.18×
02BevMo!Shopping40.98×
03Sam ClaflinMovies & TV20.00×
04Descendants (2015 film)Movies & TV20.00×
05Georgia O'KeeffeArts & Culture20.00×
06Debbie HarryMusic & Radio20.00×
07Roche BoboisHome & Garden20.00×
08Marina AbramovićArts & Culture20.00×
09Diego RiveraArts & Culture20.00×
10David HockneyArts & Culture20.00×
11Jessica ChastainMovies & TV15.02×
12Lily AllenMusic & Radio13.50×
13M.I.A. (rapper)Music & Radio13.39×
14Kate BeckinsaleMovies & TV12.63×
15Will PoulterMovies & TV12.39×
16Jewel-OscoShopping8.95×
17MeijerShopping6.83×
18Discount storesShopping3.68×
19Planet FitnessSports3.17×
20PinterestInternet & Social Media2.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Swoon (artist) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Swoon (artist) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY4.91×
Quality AwarenessPREMIUM2.17×
Convenience OrientationPREMIUM1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Swoon (artist) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.73×
Need for SecurityCONSERVATISM0.77×
Risk AppetiteTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Swoon (artist) have in United States?

Swoon (artist) has an estimated audience of 622,509 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Swoon (artist) fans?

77.5% of Swoon (artist) fans are female, 22.5% are male, with an average age of 35.8 years.

03

Which brands do Swoon (artist) fans like most?

Swoon (artist) fans show strongest brand affinity for Suki Waterhouse (80.18×), BevMo! (40.98×), and Meijer (6.83×) over the country average.

04

Where do Swoon (artist) fans live in United States?

Swoon (artist) fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Swoon (artist) fans also like?

Beyond Swoon (artist) itself, the audience over-indexes on BevMo! (40.98×), Meijer (6.83×), Sam Claflin (20×), and Descendants (2015 film) (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in United States

See Swoon (artist) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Swoon (artist). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →