A data profile of the people who buy, follow and care about Casio in India — modelled from more than twelve digital signal sources. Casio has an estimated audience of 3,381,370 people in India.
The average Casio fan in India is 31.6 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Gujarat, Uttar Pradesh.
Top brand affinities include G-Shock, International Chamber of Commerce, Apple Watch, with strongest over-indexing on G-Shock (6.58× the country average).
Demographically, the Casio audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Luxury Orientation, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Casio fan in India is more male, around 31.6 years old, with strong Luxury Orientation tendencies and a notable affinity for G-Shock.
The key figures that characterise the Casio profile in India.
23.7% are female, 76.3% are male, average age 31.6.
| Metric | Value |
|---|---|
| Female | 23.7% |
| Male | 76.3% |
| Average age | 31.6 |
| Estimated audience size | 3,381,370 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 35% | |
| 30-39 | 18% | |
| 40-49 | 10% | |
| 50+ | 6% |
of the worldwide Casio audience comes from India.
| Country | Share |
|---|---|
| Japan | 13.0% |
| India | 11.1% |
| United States | 7.4% |
Where the Casio audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kerala | ~100K | 1.89× | |
| 02 | Tamil Nadu | ~100K | 1.49× | |
| 03 | Maharashtra | ~200K | 1.45× | |
| 04 | Karnataka | ~100K | 1.45× | |
| 05 | Gujarat | ~100K | 1.38× | |
| 06 | Goa | ~4K | 1.24× | |
| 07 | Telangana | ~60K | 1.15× | |
| 08 | Andhra Pradesh | ~50K | 1.09× | |
| 09 | Chhattisgarh | ~20K | 1.08× | |
| 10 | Uttarakhand | ~20K | 1.03× | |
| 11 | Manipur | ~4K | 1.01× | |
| 12 | Punjab (region) | ~40K | 0.99× | |
| 13 | Odisha | ~40K | 0.97× | |
| 14 | Assam | ~30K | 0.97× | |
| 15 | Madhya Pradesh | ~60K | 0.92× | |
| 16 | Haryana | ~40K | 0.90× | |
| 17 | Jammu and Kashmir | ~10K | 0.90× | |
| 18 | West Bengal | ~90K | 0.89× | |
| 19 | Sikkim | ~1K | 0.89× | |
| 20 | Tripura | ~4K | 0.85× | |
| 21 | Rajasthan | ~60K | 0.84× | |
| 22 | Mizoram | ~2K | 0.81× | |
| 23 | Nagaland | ~2K | 0.80× | |
| 24 | Himachal Pradesh | ~10K | 0.77× | |
| 25 | Arunachal Pradesh | ~2K | 0.77× | |
| 26 | Uttar Pradesh | ~100K | 0.76× | |
| 27 | Jharkhand | ~20K | 0.76× | |
| 28 | Meghalaya | ~2K | 0.71× | |
| 29 | Bihar | ~30K | 0.48× |
The strongest cross-interests of the Casio audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Joe Jonas | Music & Radio | 12.50× | ||
| 02 | G-Shock | Fashion & Accessoires | 6.58× | ||
| 03 | Swatch | Fashion & Accessoires | 6.49× | ||
| 04 | Aerobics | Sports | 5.76× | ||
| 05 | South Indian Bank | Business & Career | 5.65× | ||
| 06 | British Airways | Travel & Leisure | 5.60× | ||
| 07 | Apple Watch | Technology & Electronics | 4.26× | ||
| 08 | Anytime Fitness | Sports | 3.62× | ||
| 09 | Commercial bank | Business & Career | 3.31× | ||
| 10 | Lipstick | Beauty & Wellness | 3.01× | ||
| 11 | Union Bank of India | Business & Career | 2.83× | ||
| 12 | Clock | Fashion & Accessoires | 2.81× | ||
| 13 | Bank of Baroda | Business & Career | 2.29× | ||
| 14 | Audio equipment | Technology & Electronics | 2.26× | ||
| 15 | IndusInd Bank | Business & Career | 2.23× | ||
| 16 | Watch | Fashion & Accessoires | 1.89× | ||
| 17 | Men's clothing | Fashion & Accessoires | 1.79× | ||
| 18 | International Chamber of Commerce | Business & Career | 1.68× | ||
| 19 | Financial plan | Movies & TV | 1.63× | ||
| 20 | Investment strategy | Business & Career | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.97× | |
| Sports Activity | POWER | 1.67× | |
| Travelling | THRILL | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.94× | |
| Extroversion | THRILL | 0.96× | |
| Social Media Usage | JOY | 0.99× |
Casio's target market in India covers an estimated 3,381,370 people, concentrated in Maharashtra and Gujarat.
23.7% of the Casio audience are female, 76.3% are male, with an average age of 31.6 years.
Casio fans show strongest brand affinity for G-Shock (6.58×), International Chamber of Commerce (1.68×), and Apple Watch (4.26×) over the country average.
Casio fans in India are most concentrated in Maharashtra (reach ~200K), Gujarat (reach ~100K), and Uttar Pradesh (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Casio itself, the audience over-indexes on International Chamber of Commerce (1.68×), Apple Watch (4.26×), Aerobics (5.76×), and Commercial bank (3.31×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Casio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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