Rascasse Audience Intelligence

Chronometer watch Audience in United States

A data profile of the people who buy, follow and care about Chronometer watch in United States — modelled from more than twelve digital signal sources. Chronometer watch has an estimated audience of 469,444 people in United States.

#11670among Topic in United States#1358in Fashion & Accessoires

The average Chronometer watch fan in United States is 35.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include G-Shock, Casio, Daniel Wellington, with strongest over-indexing on G-Shock (26.55× the country average).

Demographically, the Chronometer watch audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Luxury Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chronometer watch fan in United States is more male, around 35.7 years old, with strong Luxury Orientation tendencies and a notable affinity for G-Shock.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chronometer watch profile in United States.

Audience size
469K
in United States
Gender
25.7%♀
74.3% male
Age
35.7
average years
Country rank
#38018
Topic in United States
Fig. 01

Search interest · 12-month trend

+82%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chronometer watch fans

25.7% are female, 74.3% are male, average age 35.7.

Fig. 02

Gender split

25.7%
Female
74.3%
Male
Demographic split for Chronometer watch audience in United States
MetricValue
Female25.7%
Male74.3%
Average age35.7
Estimated audience size469,444
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Chronometer watch audience in United States
Age bracketShare%
16-1928%
20-2922%
30-3920%
40-4918%
50+13%
Fig. 04

Worldwide distribution

10.5%

of the worldwide Chronometer watch audience comes from United States.

Worldwide audience distribution share by country for Chronometer watch
CountryShare
United States10.5%
Japan10.0%
Taiwan8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chronometer watch audience in United States is strongest.

Fig. 05

Top regions by affinity

Chronometer watch fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~1K1.34×
02Vermont~1K1.28×
03North Dakota~1K1.23×
04Montana~2K1.18×
05South Dakota~1K1.18×
06Rhode Island~2K1.09×
07Delaware~1K1.08×
08Maine~2K1.06×
09West Virginia~2K1.05×
10New Hampshire~2K1.05×
11Hawaii~2K1.04×
12Washington, District of Columbia~1K1.03×
13Idaho~2K1.02×
14Indiana~9K1.00×
15New Mexico~2K1.00×
16Nebraska~2K0.99×
17Mississippi~4K0.98×
18Arkansas~4K0.96×
19Connecticut~4K0.95×
20Iowa~4K0.95×
21Virginia~10K0.94×
22Kansas~3K0.94×
23Massachusetts~9K0.93×
24Oklahoma~5K0.93×
25Washington~9K0.92×
26Oregon~5K0.92×
27Nevada~4K0.92×
28Utah~4K0.92×
29Louisiana~6K0.91×
30Kentucky~5K0.91×
31Colorado~7K0.90×
32Alabama~6K0.90×
33New Jersey~10K0.89×
34Maryland~7K0.88×
35Missouri~7K0.88×
36South Carolina~6K0.88×
37Minnesota~6K0.88×
38Tennessee~8K0.87×
39Wisconsin~6K0.87×
40New York~20K0.85×
41Illinois~10K0.84×
42Arizona~8K0.84×
43California~40K0.83×
44Ohio~10K0.83×
45North Carolina~10K0.82×
46Michigan~10K0.82×
47Georgia~10K0.81×
48Florida~30K0.80×
49Pennsylvania~10K0.80×
50Texas~30K0.77×
Fig. 06

Affinity by region

Affinity by region — Chronometer watch, United States
0.77×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chronometer watch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chronometer watch audience
#·InterestCategoryAffinity×
01Daniel WellingtonFashion & Accessoires75.66×
02CasioFashion & Accessoires37.50×
03Baume et MercierFashion & Accessoires31.82×
04G-ShockFashion & Accessoires26.55×
05ChronographFashion & Accessoires25.00×
06ChaumetFashion & Accessoires23.03×
07Oris (company)Fashion & Accessoires21.51×
08SeikoFashion & Accessoires19.47×
09Chrono24Shopping18.75×
10Frédérique ConstantFashion & Accessoires18.47×
11PaneraiFashion & Accessoires18.13×
12BoucheronFashion & Accessoires15.31×
13Vacheron ConstantinFashion & Accessoires14.18×
14LonginesFashion & Accessoires13.59×
15ZenithFashion & Accessoires12.56×
16TAG HeuerFashion & Accessoires9.35×
17Jaeger-LeCoultreFashion & Accessoires9.19×
18High-net-worth individualBusiness & Career8.40×
19Family carCars & Mobility6.16×
20Business classTravel & Leisure5.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chronometer watch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chronometer watch audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM7.88×
IndulgenceJOY3.40×
Quality AwarenessPREMIUM3.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chronometer watch audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.56×
Community OrientationOPEN0.68×
SpiritualityBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chronometer watch have in United States?

Chronometer watch has an estimated audience of 469,444 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Chronometer watch fans?

25.7% of Chronometer watch fans are female, 74.3% are male, with an average age of 35.7 years.

03

Which brands do Chronometer watch fans like most?

Chronometer watch fans show strongest brand affinity for G-Shock (26.55×), Casio (37.5×), and Daniel Wellington (75.66×) over the country average.

04

Where do Chronometer watch fans live in United States?

Chronometer watch fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Chronometer watch fans also like?

Beyond Chronometer watch itself, the audience over-indexes on Casio (37.5×), Daniel Wellington (75.66×), Seiko (19.47×), and Panerai (18.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Chronometer watch audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chronometer watch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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