Saba Audience in United States

Saba has an estimated audience of 440,586 people in United States. 55.8% are female, 44.2% are male, average age 35.2. Top regions: Louisiana, California, New York. Top brand affinities: Autism Awareness, Europcar, Diabetes mellitus awareness, Microblogging, Singer-songwriter.

The average Saba fan in United States is 35.2 years old, more female, and lives primarily in Louisiana. The audience is concentrated in Louisiana, California, New York. Top brand affinities include Autism Awareness, Europcar, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Saba audience skews more female with an average age of 35.2, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Saba fans

Demographic split for Saba audience in United States
MetricValue
Female55.8%
Male44.2%
Average age35.2
Estimated audience size440,586

Audience persona

The typical Saba fan in United States is more female, around 35.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Saba in United States
RegionReachAffinity
Louisiana55,3239.74×
California55,2181.14×
New York33,3751.36×
Texas31,9530.84×
Florida24,6110.83×
Illinois21,3121.45×
Arizona17,4971.95×
Missouri11,3771.6×
Pennsylvania10,9480.74×
Georgia10,8350.8×
Ohio10,1390.75×
Virginia9,7190.91×
Massachusetts9,7161.12×
North Carolina9,4380.71×
New Jersey9,1750.82×
Washington7,9230.9×
Connecticut6,8561.55×
Michigan6,7870.59×
Tennessee6,7280.76×
Colorado6,7260.97×
Maryland5,8290.77×
Oregon5,8251.15×
South Carolina4,7100.71×
Minnesota4,5680.72×
Alabama4,2740.69×
Indiana4,1900.52×
Nevada3,8720.91×
Wisconsin3,8350.58×
Hawaii3,5141.86×
Utah3,1080.79×
Kentucky2,9670.54×
Oklahoma2,2030.45×
Mississippi2,0430.56×
Kansas1,9650.57×
Washington, District of Columbia1,8661.41×
Arkansas1,7600.48×
Iowa1,6950.47×
Rhode Island1,5921.13×
Nebraska1,1630.53×
Idaho1,1580.52×
New Mexico1,1500.52×
New Hampshire1,0970.63×
Maine1,0580.67×
West Virginia7460.36×
Delaware7430.61×
Montana7080.58×
Vermont6770.87×
Alaska6010.64×
North Dakota4820.53×
South Dakota3780.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Saba audience
BrandAffinityCategory
Autism Awareness19.03×Health
Europcar104.16×Cars & Mobility
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Amanda Seyfried11.58×Movies & TV
Income tax13.19×Business & Career
Vanilla Ice24.77×Music & Radio
Fetty Wap17.7×Music & Radio
Kia Sportage18.87×Cars & Mobility
Jaden Smith15.38×Movies & TV
United States national football team14.44×Sports
Hair Extensions4.75×Beauty & Wellness
Bell & Ross33.34×Fashion & Accessoires
Anime and manga fandom4.68×Literature
Charles, Prince of Wales18.87×Politics & Society
Mobile game3.21×Games
Air Jordan6.77×Fashion & Accessoires
Livemusic3.36×Music & Radio
Elizabeth Arden15.08×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Saba audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.98
Family OrientationCONSERVATISM1.82
Early Adopter MentalityPOWER1.78
TraditionCONSERVATISM1.64
Quality AwarenessPREMIUM1.45
Healthy LifestyleBALANCE1.26

Worldwide distribution

Worldwide audience distribution share by country for Saba
CountryShare
United States25.2%
Australia22.4%
Ireland6.4%

See Saba audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Saba have in United States?

Saba has an estimated audience of 440,586 people in United States, concentrated in Louisiana and California.

What is the gender split and age of Saba fans?

55.8% of Saba fans are female, 44.2% are male, with an average age of 35.2 years.

Which brands do Saba fans like most?

Saba fans show strongest brand affinity for Autism Awareness (19.03×), Europcar (104.16×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Saba fans live in United States?

Saba fans in United States are most concentrated in Louisiana (reach 55,323), California (reach 55,218), and New York (reach 33,375). These three regions account for the largest share of the active audience.

What other brands do Saba fans also like?

Beyond Saba itself, the audience over-indexes on Europcar (104.16×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Saba. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.