Saba Audience in United States
Saba has an estimated audience of 440,586 people in United States. 55.8% are female, 44.2% are male, average age 35.2. Top regions: Louisiana, California, New York. Top brand affinities: Stamp collecting, Pro-Ject, Product design, Jordan Fisher, Elsword.
The average Saba fan in United States is 35.2 years old, more female, and lives primarily in Louisiana. The audience is concentrated in Louisiana, California, New York. Top brand affinities include Stamp collecting, Pro-Ject, Product design, with strongest over-indexing on Stamp collecting (7.52× the country average). Demographically, the Saba audience skews more female with an average age of 35.2, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI
Demographics of Saba fans
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 35.2 |
| Estimated audience size | 440,586 |
Audience persona
The typical Saba fan in United States is more female, around 35.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Stamp collecting.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Louisiana | 55,323 | 9.74× |
| California | 55,218 | 1.14× |
| New York | 33,375 | 1.36× |
| Texas | 31,953 | 0.84× |
| Florida | 24,611 | 0.83× |
| Illinois | 21,312 | 1.45× |
| Arizona | 17,497 | 1.95× |
| Missouri | 11,377 | 1.6× |
| Pennsylvania | 10,948 | 0.74× |
| Georgia | 10,835 | 0.8× |
| Ohio | 10,139 | 0.75× |
| Virginia | 9,719 | 0.91× |
| Massachusetts | 9,716 | 1.12× |
| North Carolina | 9,438 | 0.71× |
| New Jersey | 9,175 | 0.82× |
| Washington | 7,923 | 0.9× |
| Connecticut | 6,856 | 1.55× |
| Michigan | 6,787 | 0.59× |
| Tennessee | 6,728 | 0.76× |
| Colorado | 6,726 | 0.97× |
| Maryland | 5,829 | 0.77× |
| Oregon | 5,825 | 1.15× |
| South Carolina | 4,710 | 0.71× |
| Minnesota | 4,568 | 0.72× |
| Alabama | 4,274 | 0.69× |
| Indiana | 4,190 | 0.52× |
| Nevada | 3,872 | 0.91× |
| Wisconsin | 3,835 | 0.58× |
| Hawaii | 3,514 | 1.86× |
| Utah | 3,108 | 0.79× |
| Kentucky | 2,967 | 0.54× |
| Oklahoma | 2,203 | 0.45× |
| Mississippi | 2,043 | 0.56× |
| Kansas | 1,965 | 0.57× |
| Washington, District of Columbia | 1,866 | 1.41× |
| Arkansas | 1,760 | 0.48× |
| Iowa | 1,695 | 0.47× |
| Rhode Island | 1,592 | 1.13× |
| Nebraska | 1,163 | 0.53× |
| Idaho | 1,158 | 0.52× |
| New Mexico | 1,150 | 0.52× |
| New Hampshire | 1,097 | 0.63× |
| Maine | 1,058 | 0.67× |
| West Virginia | 746 | 0.36× |
| Delaware | 743 | 0.61× |
| Montana | 708 | 0.58× |
| Vermont | 677 | 0.87× |
| Alaska | 601 | 0.64× |
| North Dakota | 482 | 0.53× |
| South Dakota | 378 | 0.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stamp collecting | 7.52× | Home & Garden |
| Pro-Ject | 6.47× | Music & Radio |
| Product design | 2.72× | Business & Career |
| Jordan Fisher | 10.61× | Movies & TV |
| Elsword | 18.87× | Games |
| FaFaFa Slots | 104.16× | Games |
| Iowa Lottery | 11.66× | Games |
| UK garage | 5.62× | Music & Radio |
| Combat sport | 1.59× | Sports |
| St. Ives | 13.75× | Travel & Leisure |
| Cullinan Diamond | 12.43× | |
| Jesse Plemons | 2.53× | Movies & TV |
| Nebraska Cornhuskers football | 2.64× | Sports |
| JDSU | 1.97× | Business & Career |
| Solitaire Journey | 20× | Games |
| Ellen Burstyn | 5.38× | Movies & TV |
| No Escape (1994 film) | 6.71× | Movies & TV |
| Racing | 1.5× | Cars & Mobility |
| Justice | 1.63× | Politics & Society |
| Guy Fieri | 2.2× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.98 |
| Family Orientation | CONSERVATISM | 1.82 |
| Early Adopter Mentality | POWER | 1.78 |
| Tradition | CONSERVATISM | 1.64 |
| Quality Awareness | PREMIUM | 1.45 |
| Healthy Lifestyle | BALANCE | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.2% |
| Australia | 22.4% |
| Ireland | 6.4% |
See Saba audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
Frequently asked questions
How many fans does Saba have in United States?
Saba has an estimated audience of 440,586 people in United States, concentrated in Louisiana and California.
What is the gender split and age of Saba fans?
55.8% of Saba fans are female, 44.2% are male, with an average age of 35.2 years.
Which brands do Saba fans like most?
Saba fans show strongest brand affinity for Stamp collecting (7.52×), Pro-Ject (6.47×), and Product design (2.72×) over the country average.
Where do Saba fans live in United States?
Saba fans in United States are most concentrated in Louisiana (reach 55,323), California (reach 55,218), and New York (reach 33,375). These three regions account for the largest share of the active audience.
What other brands do Saba fans also like?
Beyond Saba itself, the audience over-indexes on Pro-Ject (6.47×), Product design (2.72×), Jordan Fisher (10.61×), and Elsword (18.87×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Saba. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.