Rascasse Audience Intelligence

Saba Audience in United States

A data profile of the people who buy, follow and care about Saba in United States — modelled from more than twelve digital signal sources. Saba has an estimated audience of 440,586 people in United States.

#4268among POI in United States#3212in Travel & Leisure

The average Saba fan in United States is 35.2 years old, more female, and lives primarily in Louisiana.

The audience is concentrated in Louisiana, California, New York.

Top brand affinities include Jaden Smith, Europcar, United States national football team, with strongest over-indexing on Jaden Smith (27.07× the country average).

Demographically, the Saba audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Family Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Saba fan in United States is more female, around 35.2 years old, with strong Family Orientation tendencies and a notable affinity for Jaden Smith.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Saba profile in United States.

Audience size
441K
in United States
Gender
55.8%♀
44.2% male
Age
35.2
average years
Country rank
#39397
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Saba fans

55.8% are female, 44.2% are male, average age 35.2.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for Saba audience in United States
MetricValue
Female55.8%
Male44.2%
Average age35.2
Estimated audience size440,586
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Saba audience in United States
Age bracketShare%
16-1930%
20-2922%
30-3918%
40-4914%
50+15%
Fig. 04

Worldwide distribution

25.0%

of the worldwide Saba audience comes from United States.

Worldwide audience distribution share by country for Saba
CountryShare
United States25.0%
Australia22.2%
Ireland6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Saba audience in United States is strongest.

Fig. 05

Top regions by affinity

Saba fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~80K13.62×
02Hawaii~3K1.74×
03Arizona~10K1.64×
04Missouri~10K1.48×
05Connecticut~6K1.39×
06New York~30K1.27×
07Washington, District of Columbia~2K1.25×
08Illinois~20K1.21×
09Rhode Island~2K1.09×
10Oregon~5K1.06×
11California~50K1.00×
12Massachusetts~8K0.97×
13Vermont<1K0.91×
14Nevada~4K0.89×
15Washington~8K0.86×
16Colorado~6K0.86×
17Virginia~9K0.82×
18Ohio~10K0.79×
19Alaska<1K0.79×
20Texas~30K0.78×
21New Jersey~9K0.77×
22Maine~1K0.77×
23Utah~3K0.73×
24Florida~20K0.72×
25Maryland~5K0.72×
26North Dakota<1K0.72×
27Georgia~10K0.71×
28Delaware<1K0.71×
29Minnesota~4K0.70×
30New Hampshire~1K0.70×
31Montana<1K0.70×
32Pennsylvania~10K0.69×
33Tennessee~6K0.69×
34South Dakota<1K0.68×
35South Carolina~4K0.67×
36Alabama~4K0.67×
37North Carolina~9K0.66×
38Mississippi~2K0.65×
39Idaho~1K0.63×
40Kansas~2K0.62×
41New Mexico~1K0.62×
42Nebraska~1K0.61×
43West Virginia~1K0.59×
44Michigan~7K0.58×
45Arkansas~2K0.58×
46Wisconsin~4K0.57×
47Kentucky~3K0.57×
48Iowa~2K0.54×
49Indiana~4K0.53×
50Oklahoma~3K0.53×
Fig. 06

Affinity by region

Affinity by region — Saba, United States
0.53×1.00×13.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Saba audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Saba audience
#·InterestCategoryAffinity×
01EuropcarCars & Mobility108.86×
02Drain cleanerHome & Garden35.04×
03Vanilla IceMusic & Radio34.99×
04United States national football teamSports30.77×
05Bell & RossFashion & Accessoires30.53×
06Jaden SmithMovies & TV27.07×
07Freddie GibbsMusic & Radio24.66×
08Julian CasablancasMusic & Radio20.00×
09De BeersFashion & Accessoires18.82×
10Amanda SeyfriedMovies & TV17.56×
11Elizabeth ArdenBeauty & Wellness15.09×
12Tessa ThompsonMovies & TV9.11×
13Family carCars & Mobility8.26×
14Air JordanFashion & Accessoires6.70×
15Drop shippingShopping4.41×
16Anime and manga fandomLiterature3.52×
17Planet FitnessSports3.33×
18Digital photographyBusiness & Career3.31×
19Mobile gameGames2.84×
20FIFA World CupSports2.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Saba audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Saba audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.26×
TraditionCONSERVATISM2.05×
IndulgenceJOY1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Saba audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.85×
Community OrientationOPEN0.86×
ExtroversionTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Saba have in United States?

Saba has an estimated audience of 440,586 people in United States, concentrated in Louisiana and California.

02

What is the gender split and age of Saba fans?

55.8% of Saba fans are female, 44.2% are male, with an average age of 35.2 years.

03

Which brands do Saba fans like most?

Saba fans show strongest brand affinity for Jaden Smith (27.07×), Europcar (108.86×), and United States national football team (30.77×) over the country average.

04

Where do Saba fans live in United States?

Saba fans in United States are most concentrated in Louisiana (reach ~80K), California (reach ~50K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Saba fans also like?

Beyond Saba itself, the audience over-indexes on Europcar (108.86×), United States national football team (30.77×), Amanda Seyfried (17.56×), and Vanilla Ice (34.99×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Saba. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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