A data profile of the people who buy, follow and care about Flatline in Italy — modelled from more than twelve digital signal sources. Flatline has an estimated audience of 3,649,309 people in Italy.
The average Flatline fan in Italy is 38.5 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Online newspaper, Innovation, Breaking news, with strongest over-indexing on Online newspaper (3× the country average).
Demographically, the Flatline audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Convenience Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 18 regions tracked by Rascasse.
The typical Flatline fan in Italy is more female, around 38.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Online newspaper.
The key figures that characterise the Flatline profile in Italy.
55.9% are female, 44.1% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 38.5 |
| Estimated audience size | 3,649,309 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 17% |
of the worldwide Flatline audience comes from Italy.
| Country | Share |
|---|---|
| United States | 25.8% |
| Taiwan | 7.9% |
| Japan | 7.0% |
Where the Flatline audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Basilicata | ~40K | 1.19× | |
| 02 | Umbria | ~60K | 1.06× | |
| 03 | Abruzzo | ~80K | 1.01× | |
| 04 | Trentino-Alto Adige/Südtirol | ~70K | 1.01× | |
| 05 | Friuli-Venezia Giulia | ~70K | 1.01× | |
| 06 | Calabria | ~100K | 0.99× | |
| 07 | Campania | ~400K | 0.98× | |
| 08 | Liguria | ~100K | 0.98× | |
| 09 | Sardinia | ~100K | 0.98× | |
| 10 | Marche | ~90K | 0.98× | |
| 11 | Sicilia | ~300K | 0.95× | |
| 12 | Piedmont | ~300K | 0.95× | |
| 13 | Puglia | ~200K | 0.95× | |
| 14 | Lazio | ~400K | 0.94× | |
| 15 | Tuscany | ~200K | 0.94× | |
| 16 | Lombardy | ~600K | 0.93× | |
| 17 | Veneto | ~300K | 0.93× | |
| 18 | Emilia-Romagna | ~300K | 0.92× |
The strongest cross-interests of the Flatline audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online newspaper | News | 3.00× | ||
| 02 | Convenience food | Food & Beverages | 2.27× | ||
| 03 | Guinness | Food & Beverages | 2.17× | ||
| 04 | Individualism | Politics & Society | 1.96× | ||
| 05 | Retail banking | Business & Career | 1.94× | ||
| 06 | Mineral water | Food & Beverages | 1.93× | ||
| 07 | Sugar substitute | Food & Beverages | 1.91× | ||
| 08 | Private equity | Business & Career | 1.83× | ||
| 09 | Non-alcoholic beverage | Food & Beverages | 1.83× | ||
| 10 | Traditional medicine | Health | 1.76× | ||
| 11 | Baking powder | Food & Beverages | 1.73× | ||
| 12 | Microwave oven | Home & Garden | 1.71× | ||
| 13 | Miele | Home & Garden | 1.71× | ||
| 14 | Fertilizer | Home & Garden | 1.71× | ||
| 15 | Lottery | Games | 1.65× | ||
| 16 | Salma Hayek | Movies & TV | 1.63× | ||
| 17 | Innovation | Business & Career | 1.55× | ||
| 18 | Breaking news | Movies & TV | 1.55× | ||
| 19 | Sandra Bullock | Movies & TV | 1.55× | ||
| 20 | Subscription business model | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.62× | |
| Tradition | CONSERVATISM | 1.42× | |
| Community Orientation | OPEN | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.69× | |
| Risk Appetite | THRILL | 0.73× | |
| Mindfulness | BALANCE | 0.85× |
Flatline has an estimated audience of 3,649,309 people in Italy, concentrated in Lombardy and Lazio.
55.9% of Flatline fans are female, 44.1% are male, with an average age of 38.5 years.
Flatline fans show strongest brand affinity for Online newspaper (3×), Innovation (1.55×), and Breaking news (1.55×) over the country average.
Flatline fans in Italy are most concentrated in Lombardy (reach ~600K), Lazio (reach ~400K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Flatline itself, the audience over-indexes on Innovation (1.55×), Breaking news (1.55×), Subscription business model (1.54×), and Baking powder (1.73×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Flatline. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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