Richmond, Virginia Audience in United States

Richmond, Virginia logo

Richmond, Virginia has an estimated audience of 8,523,110 people in United States. 52.4% are female, 47.6% are male, average age 43.6. Top regions: Virginia, Texas, California. Top brand affinities: Urban Outfitters, Kenosha, Wisconsin, Jesse Plemons, Jaws, Nebraska Cornhuskers football.

The average Richmond, Virginia fan in United States is 43.6 years old, balanced, and lives primarily in Virginia. The audience is concentrated in Virginia, Texas, California. Top brand affinities include Urban Outfitters, Kenosha, Wisconsin, Jesse Plemons, with strongest over-indexing on Urban Outfitters (1.91× the country average). Demographically, the Richmond, Virginia audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Richmond, Virginia fans

Demographic split for Richmond, Virginia audience in United States
MetricValue
Female52.4%
Male47.6%
Average age43.6
Estimated audience size8,523,110

Audience persona

The typical Richmond, Virginia fan in United States is balanced, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Richmond, Virginia in United States
RegionReachAffinity
Virginia1,236,4335.96×
Texas618,9760.84×
California594,2640.63×
Florida562,9750.98×
New York518,0241.09×
North Carolina458,2471.79×
Ohio308,5641.18×
Pennsylvania307,9371.07×
Georgia270,1461.03×
Maryland249,9501.71×
New Jersey229,8661.06×
Illinois214,7030.76×
Tennessee171,7391×
South Carolina160,9661.26×
Michigan155,4430.7×
Indiana148,1560.95×
Massachusetts144,7680.86×
Missouri131,0270.95×
Washington125,6160.73×
Kentucky125,2591.17×
Arizona120,4330.69×
Colorado104,8370.78×
Alabama91,1440.77×
Louisiana86,5340.79×
Wisconsin78,5870.61×
Utah77,8291.02×
Minnesota75,0390.61×
Connecticut74,4570.87×
Oregon68,4930.7×
Washington, District of Columbia63,5122.48×
West Virginia60,8891.53×
Oklahoma60,3720.64×
Nevada56,2280.68×
Mississippi53,4370.76×
Iowa51,3330.73×
Kansas49,5790.74×
Arkansas47,6530.68×
Nebraska30,0450.7×
Idaho29,4300.69×
Maine28,8090.94×
Delaware27,0101.15×
New Mexico24,6370.58×
New Hampshire24,4630.73×
Rhode Island23,2220.86×
Hawaii18,2000.5×
Vermont17,9831.2×
Montana16,6350.7×
South Dakota9,6500.49×
North Dakota9,5360.54×
Alaska9,2060.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Richmond, Virginia audience
BrandAffinityCategory
Urban Outfitters1.91×Shopping
Kenosha, Wisconsin9.5×Travel & Leisure
Jesse Plemons2.09×Movies & TV
Jaws2.97×Movies & TV
Nebraska Cornhuskers football1.95×Sports
Urban horticulture1.69×Home & Garden
Public speaking1.76×Politics & Society
Cam Ward1.57×Sports
Hebe2.67×Home & Garden
Charlamagne Tha God3.84×Movies & TV
Home staging1.99×Home & Garden
Glossier1.78×Beauty & Wellness
Jeep Wagoneer1.82×Cars & Mobility
Queens College, City University of New York2.17×Business & Career
Hayward, California3.19×Travel & Leisure
Nipsey Hussle1.64×Music & Radio
Northrop Grumman1.73×Business & Career
Enrique Hernández (baseball)3.59×Sports
Keeper (password manager)1.57×Technology & Electronics
Jonathan Davis2.35×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Richmond, Virginia audience
TraitClusterScore
PatriotismCONSERVATISM1.79
Community OrientationOPEN1.21
ExtroversionTHRILL1.17
Need for SecurityCONSERVATISM1.16
Family OrientationCONSERVATISM1.15
Convenience OrientationPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Richmond, Virginia
CountryShare
United States66.8%
Italy14.7%
Canada4.5%

See Richmond, Virginia audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Richmond, Virginia have in United States?

Richmond, Virginia has an estimated audience of 8,523,110 people in United States, concentrated in Virginia and Texas.

What is the gender split and age of Richmond, Virginia fans?

52.4% of Richmond, Virginia fans are female, 47.6% are male, with an average age of 43.6 years.

Which brands do Richmond, Virginia fans like most?

Richmond, Virginia fans show strongest brand affinity for Urban Outfitters (1.91×), Kenosha, Wisconsin (9.5×), and Jesse Plemons (2.09×) over the country average.

Where do Richmond, Virginia fans live in United States?

Richmond, Virginia fans in United States are most concentrated in Virginia (reach 1,236,433), Texas (reach 618,976), and California (reach 594,264). These three regions account for the largest share of the active audience.

What other brands do Richmond, Virginia fans also like?

Beyond Richmond, Virginia itself, the audience over-indexes on Kenosha, Wisconsin (9.5×), Jesse Plemons (2.09×), Jaws (2.97×), and Nebraska Cornhuskers football (1.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Richmond, Virginia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.