Rascasse Audience Intelligence

Richmond, Virginia Audience in United States

A data profile of the people who buy, follow and care about Richmond, Virginia in United States — modelled from more than twelve digital signal sources. Richmond, Virginia has an estimated audience of 8,523,110 people in United States.

#263among POI in United States#362in Travel & Leisure

The average Richmond, Virginia fan in United States is 43.6 years old, balanced, and lives primarily in Virginia.

The audience is concentrated in Virginia, Texas, California.

Top brand affinities include Capital One, CarMax, CarGurus, with strongest over-indexing on Capital One (7.83× the country average).

Demographically, the Richmond, Virginia audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Richmond, Virginia fan in United States is balanced, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for Capital One.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Richmond, Virginia profile in United States.

Audience size
8.5M
in United States
Gender
52.4%♀
47.6% male
Age
43.6
average years
Country rank
#4174
POI in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Richmond, Virginia fans

52.4% are female, 47.6% are male, average age 43.6.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for Richmond, Virginia audience in United States
MetricValue
Female52.4%
Male47.6%
Average age43.6
Estimated audience size8,523,110
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Richmond, Virginia audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3919%
40-4923%
50+31%
Fig. 04

Worldwide distribution

66.8%

of the worldwide Richmond, Virginia audience comes from United States.

Worldwide audience distribution share by country for Richmond, Virginia
CountryShare
United States66.8%
Italy14.7%
Canada4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Richmond, Virginia audience in United States is strongest.

Fig. 05

Top regions by affinity

Richmond, Virginia fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~1M5.41×
02Washington, District of Columbia~50K1.84×
03North Carolina~400K1.68×
04West Virginia~60K1.52×
05Maryland~200K1.48×
06South Carolina~200K1.27×
07Kentucky~100K1.23×
08Vermont~20K1.15×
09Ohio~300K1.13×
10Delaware~30K1.12×
11New York~500K1.08×
12Pennsylvania~300K1.08×
13New Jersey~200K1.08×
14Maine~30K1.07×
15Georgia~300K1.03×
16Utah~80K1.03×
17Missouri~100K0.99×
18Tennessee~200K0.96×
19Indiana~100K0.95×
20Connecticut~80K0.95×
21Florida~500K0.93×
22New Hampshire~30K0.89×
23Rhode Island~20K0.89×
24Alaska~20K0.86×
25Texas~600K0.85×
26Massachusetts~100K0.85×
27North Dakota~10K0.85×
28Kansas~60K0.84×
29Idaho~40K0.84×
30Nebraska~40K0.84×
31South Dakota~20K0.84×
32Montana~20K0.83×
33Alabama~100K0.82×
34Mississippi~60K0.82×
35Louisiana~90K0.81×
36Arkansas~60K0.80×
37Illinois~200K0.79×
38New Mexico~30K0.79×
39Iowa~50K0.78×
40Colorado~100K0.77×
41Oklahoma~70K0.77×
42Washington~100K0.73×
43Oregon~70K0.73×
44Nevada~60K0.73×
45Minnesota~90K0.72×
46Hawaii~30K0.72×
47Michigan~200K0.71×
48Arizona~100K0.70×
49Wisconsin~90K0.69×
50California~600K0.61×
Fig. 06

Affinity by region

Affinity by region — Richmond, Virginia, United States
0.61×1.00×5.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Richmond, Virginia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Richmond, Virginia audience
#·InterestCategoryAffinity×
01Capital OneBusiness & Career7.83×
02CarMaxCars & Mobility4.48×
03CarGurusCars & Mobility3.21×
04Compact carCars & Mobility3.01×
05Kurt RussellMovies & TV2.98×
06Savings accountBusiness & Career2.94×
07CitibankBusiness & Career2.83×
08Weather forecastingHome & Garden2.55×
09Real propertyHome & Garden2.27×
10Microwave ovenHome & Garden2.18×
11FedExBusiness & Career2.04×
12Diaper bagKids & Family2.04×
13American ExpressBusiness & Career2.00×
14Solar energyHome & Garden1.90×
15InnovationBusiness & Career1.80×
16Vehicle insuranceCars & Mobility1.71×
17Planet FitnessSports1.66×
18United Parcel ServiceBusiness & Career1.62×
19SatireLiterature1.60×
20Mortgage loansBusiness & Career1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Richmond, Virginia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Richmond, Virginia audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.25×
Community OrientationOPEN1.38×
Family OrientationCONSERVATISM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Richmond, Virginia audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
Pet OwnershipJOY0.80×
SustainabilityBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Richmond, Virginia have in United States?

Richmond, Virginia has an estimated audience of 8,523,110 people in United States, concentrated in Virginia and Texas.

02

What is the gender split and age of Richmond, Virginia fans?

52.4% of Richmond, Virginia fans are female, 47.6% are male, with an average age of 43.6 years.

03

Which brands do Richmond, Virginia fans like most?

Richmond, Virginia fans show strongest brand affinity for Capital One (7.83×), CarMax (4.48×), and CarGurus (3.21×) over the country average.

04

Where do Richmond, Virginia fans live in United States?

Richmond, Virginia fans in United States are most concentrated in Virginia (reach ~1M), Texas (reach ~600K), and California (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Richmond, Virginia fans also like?

Beyond Richmond, Virginia itself, the audience over-indexes on CarMax (4.48×), CarGurus (3.21×), Real property (2.27×), and Planet Fitness (1.66×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Richmond, Virginia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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