AutoNation Audience in United States

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AutoNation has an estimated audience of 1,969,822 people in United States. 28.7% are female, 71.3% are male, average age 41.4. Top regions: Texas, Florida, California. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, The UPS Store, TransUnion, Microblogging.

The average AutoNation fan in United States is 41.4 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, The UPS Store, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the AutoNation audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Used cars

Demographics of AutoNation fans

Demographic split for AutoNation audience in United States
MetricValue
Female28.7%
Male71.3%
Average age41.4
Estimated audience size1,969,822

Audience persona

The typical AutoNation fan in United States is more male, around 41.4 years old, with strong Quality Awareness tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for AutoNation in United States
RegionReachAffinity
Texas857,3295.06×
Florida557,7564.18×
California397,4591.83×
Arizona193,8154.82×
Colorado162,1855.22×
Georgia139,8712.3×
Nevada90,9804.78×
Washington61,2541.55×
Tennessee55,1691.4×
South Carolina45,3021.53×
Alabama39,2091.42×
Illinois37,1330.57×
Ohio35,6250.59×
Maryland33,3420.98×
New York30,2920.28×
Virginia28,4420.59×
North Carolina26,6730.45×
New Mexico20,2832.05×
Mississippi18,6291.15×
Louisiana15,9420.63×
Missouri14,5360.46×
Minnesota13,2260.47×
Pennsylvania12,6100.19×
Michigan11,4180.22×
New Jersey11,2920.23×
Arkansas9,0780.56×
Oklahoma8,1560.37×
Indiana7,9160.22×
Kentucky7,2170.29×
Massachusetts7,0860.18×
Idaho6,8120.69×
Wisconsin6,5860.22×
Oregon6,3300.28×
Utah5,2250.3×
Connecticut4,7120.24×
Kansas4,4350.29×
Washington, District of Columbia3,7390.63×
Iowa3,0500.19×
Nebraska2,8060.28×
Wyoming2,4820.85×
Montana2,4810.45×
West Virginia2,3710.26×
Hawaii1,6670.2×
Delaware1,3720.25×
New Hampshire1,1400.15×
South Dakota1,0750.24×
Maine9950.14×
Alaska9490.23×
North Dakota9460.23×
Rhode Island8620.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for AutoNation audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
The UPS Store8.23×Shopping
TransUnion20.48×Technology & Electronics
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Carvana8.21×Cars & Mobility
Kia Sportage23.33×Cars & Mobility
Income tax13.19×Business & Career
CarMax5.88×Cars & Mobility
AutoZone4.01×Cars & Mobility
Paperless Post20.78×Shopping
OnStar29.9×Cars & Mobility
Microsoft Store22.28×Technology & Electronics
Used car4.17×Cars & Mobility
Best Buy3.32×Shopping
Staples (Canada)4.21×Business & Career
Wells Fargo3.06×Business & Career
Advance Auto Parts4.66×Cars & Mobility
Charles, Prince of Wales18.87×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by AutoNation audience
TraitClusterScore
Quality AwarenessPREMIUM2.22
Need for SecurityCONSERVATISM1.51
Luxury OrientationPREMIUM1.37
LGBTQ+ IdentityOPEN1.34
Urban LifestyleOPEN1.32
Family OrientationCONSERVATISM1.27

Worldwide distribution

Worldwide audience distribution share by country for AutoNation
CountryShare
United States93.6%
India1.0%
Canada0.9%

See AutoNation audiences in other countries

More Used cars audiences in United States

Frequently asked questions

How many fans does AutoNation have in United States?

AutoNation has an estimated audience of 1,969,822 people in United States, concentrated in Texas and Florida.

What is the gender split and age of AutoNation fans?

28.7% of AutoNation fans are female, 71.3% are male, with an average age of 41.4 years.

Which brands do AutoNation fans like most?

AutoNation fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and The UPS Store (8.23×) over the country average.

Where do AutoNation fans live in United States?

AutoNation fans in United States are most concentrated in Texas (reach 857,329), Florida (reach 557,756), and California (reach 397,459). These three regions account for the largest share of the active audience.

What other brands do AutoNation fans also like?

Beyond AutoNation itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), The UPS Store (8.23×), TransUnion (20.48×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for AutoNation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.