Rascasse Audience Intelligence

AutoNation Target Market in United States

A data profile of the people who buy, follow and care about AutoNation in United States — modelled from more than twelve digital signal sources. AutoNation has an estimated audience of 1,983,299 people in United States.

#2among Used cars in United States#1461among Brand in United States#481in Cars & Mobility

The average AutoNation fan in United States is 41.4 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include The UPS Store, TransUnion, CarGurus, with strongest over-indexing on The UPS Store (8.53× the country average).

Demographically, the AutoNation audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical AutoNation fan in United States is more male, around 41.4 years old, with strong Quality Awareness tendencies and a notable affinity for The UPS Store.

Category: Cars & Mobility · Type: Brand · Subtype: Used cars

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the AutoNation profile in United States.

Audience size
2M
in United States
Gender
28.7%♀
71.3% male
Age
41.4
average years
Country rank
#14328
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of AutoNation

28.7% are female, 71.3% are male, average age 41.4.

Fig. 02

Gender split

28.7%
Female
71.3%
Male
Demographic split for AutoNation audience in United States
MetricValue
Female28.7%
Male71.3%
Average age41.4
Estimated audience size1,983,299
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the AutoNation audience in United States
Age bracketShare%
16-1913%
20-2919%
30-3922%
40-4924%
50+22%
Fig. 04

Worldwide distribution

93.6%

of the worldwide AutoNation audience comes from United States.

Worldwide audience distribution share by country for AutoNation
CountryShare
United States93.6%
India1.0%
Canada0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the AutoNation audience in United States is strongest.

Fig. 05

Top regions by affinity

AutoNation customers by region in United States
#RegionReachAffinity×
01Colorado~200K5.39×
02Arizona~200K4.87×
03Texas~800K4.85×
04Nevada~90K4.73×
05Florida~600K4.27×
06Georgia~100K2.28×
07New Mexico~20K2.27×
08California~400K1.68×
09South Carolina~50K1.63×
10Washington~60K1.44×
11Alabama~40K1.44×
12Tennessee~50K1.34×
13Mississippi~20K1.13×
14Maryland~40K1.06×
15Wyoming~3K0.92×
16Idaho~7K0.76×
17Washington, District of Columbia~4K0.65×
18Virginia~30K0.63×
19Louisiana~20K0.63×
20Illinois~40K0.61×
21Ohio~30K0.57×
22Arkansas~9K0.56×
23Montana~3K0.56×
24Alaska~2K0.55×
25North Dakota~2K0.52×
26South Dakota~2K0.50×
27Missouri~20K0.48×
28Rhode Island~3K0.47×
29North Carolina~30K0.45×
30Minnesota~10K0.45×
31Delaware~2K0.44×
32West Virginia~4K0.43×
33Maine~3K0.43×
34New Hampshire~3K0.42×
35Oklahoma~9K0.41×
36Hawaii~3K0.40×
37Nebraska~4K0.39×
38Kansas~6K0.37×
39Utah~6K0.35×
40Kentucky~8K0.33×
41Oregon~7K0.31×
42Connecticut~6K0.31×
43Iowa~5K0.31×
44Wisconsin~8K0.28×
45New York~30K0.27×
46Indiana~10K0.27×
47Michigan~10K0.25×
48New Jersey~10K0.25×
49Pennsylvania~10K0.22×
50Massachusetts~9K0.22×
Fig. 06

Affinity by region

Affinity by region — AutoNation, United States
0.22×1.00×5.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the AutoNation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for AutoNation audience
#·InterestCategoryAffinity×
01EsriTechnology & Electronics39.68×
02OnStarCars & Mobility26.75×
03TransUnionTechnology & Electronics19.25×
04AsurionBusiness & Career17.34×
05Paperless PostShopping16.27×
06Stanley SteemerHome & Garden16.19×
07Microsoft StoreTechnology & Electronics16.02×
08ElectroluxHome & Garden12.08×
09The UPS StoreShopping8.53×
10FedEx OfficeBusiness & Career8.36×
11DocuSignTechnology & Electronics8.02×
12CarGurusCars & Mobility6.01×
13CarvanaCars & Mobility5.40×
14Office DepotShopping4.80×
15CarMaxCars & Mobility4.58×
16Used CarsCars & Mobility4.29×
17Used carCars & Mobility3.89×
18Best BuyShopping3.39×
19AutoZoneCars & Mobility3.22×
20Wells FargoBusiness & Career2.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the AutoNation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by AutoNation audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.49×
Need for SecurityCONSERVATISM1.81×
Career OrientationPOWER1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by AutoNation audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.73×
CreativityOPEN0.73×
Pet OwnershipJOY0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is AutoNation's target market in United States?

AutoNation's target market in United States covers an estimated 1,983,299 people, concentrated in Texas and Florida.

02

What is the gender split and age of AutoNation customers?

28.7% of the AutoNation audience are female, 71.3% are male, with an average age of 41.4 years.

03

Which brands do AutoNation fans like most?

AutoNation fans show strongest brand affinity for The UPS Store (8.53×), TransUnion (19.25×), and CarGurus (6.01×) over the country average.

04

Where do AutoNation fans live in United States?

AutoNation fans in United States are most concentrated in Texas (reach ~800K), Florida (reach ~600K), and California (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do AutoNation fans also like?

Beyond AutoNation itself, the audience over-indexes on TransUnion (19.25×), CarGurus (6.01×), Best Buy (3.39×), and Carvana (5.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Used cars audiences in United States

See AutoNation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for AutoNation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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