Rascasse Audience Intelligence

Opel Vectra Audience in Germany

A data profile of the people who buy, follow and care about Opel Vectra in Germany — modelled from more than twelve digital signal sources. Opel Vectra has an estimated audience of 406,232 people in Germany.

#219among Car type in Germany#213among Car Model in Germany#632in Cars & Mobility

The average Opel Vectra fan in Germany is 45.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Opel Meriva, Opel Astra, Kia Picanto, with strongest over-indexing on Opel Meriva (80.77× the country average).

Demographically, the Opel Vectra audience skews more male with an average age of 45.2, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Opel Vectra fan in Germany is more male, around 45.2 years old, with strong Family Orientation tendencies and a notable affinity for Opel Meriva.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Opel Vectra profile in Germany.

Audience size
406K
in Germany
Gender
42.3%♀
57.7% male
Age
45.2
average years
Country rank
#13860
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Opel Vectra fans

42.3% are female, 57.7% are male, average age 45.2.

Fig. 02

Gender split

42.3%
Female
57.7%
Male
Demographic split for Opel Vectra audience in Germany
MetricValue
Female42.3%
Male57.7%
Average age45.2
Estimated audience size406,232
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Opel Vectra audience in Germany
Age bracketShare%
16-1911%
20-2914%
30-3916%
40-4922%
50+38%
Fig. 04

Worldwide distribution

25.7%

of the worldwide Opel Vectra audience comes from Germany.

Worldwide audience distribution share by country for Opel Vectra
CountryShare
Germany25.7%
Poland15.5%
Brazil8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Opel Vectra audience in Germany is strongest.

Fig. 05

Top regions by affinity

Opel Vectra fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~20K1.23×
02Hessen~40K1.14×
03Nordrhein-Westfalen~100K1.11×
04Brandenburg~10K1.10×
05Sachsen-Anhalt~10K1.10×
06Thüringen~10K1.10×
07Rheinland-Pfalz~20K1.09×
08Niedersachsen~40K1.07×
09Mecklenburg-Vorpommern~8K1.02×
10Bayern~60K0.99×
11Baden-Württemberg~60K0.99×
12Hamburg~9K0.97×
13Schleswig-Holstein~10K0.91×
14Bremen~3K0.82×
15Berlin~10K0.80×
16Saarland~4K0.74×
Fig. 06

Affinity by region

Affinity by region — Opel Vectra, Germany
0.74×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Opel Vectra audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Opel Vectra audience
#·InterestCategoryAffinity×
01Opel MerivaCars & Mobility80.77×
02Opel KarlCars & Mobility37.28×
03Opel AstraCars & Mobility36.79×
04Opel ComboCars & Mobility22.03×
05Kia PicantoCars & Mobility20.00×
06BMW 2 SeriesCars & Mobility20.00×
07Kia SoulCars & Mobility20.00×
08Kia OptimaCars & Mobility20.00×
09BMW 6 SeriesCars & Mobility16.85×
10Peugeot 408Cars & Mobility15.97×
11Opel ZafiraCars & Mobility13.22×
12Opel MokkaCars & Mobility12.37×
13Toyota Land CruiserCars & Mobility9.33×
14Opel CorsaCars & Mobility8.71×
15Sandra BullockMovies & TV7.51×
16Škoda KodiaqCars & Mobility7.16×
17Family carCars & Mobility6.86×
18Used CarsCars & Mobility4.67×
19Solar energyHome & Garden4.09×
20AutoScout24Cars & Mobility2.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Opel Vectra audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Opel Vectra audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.14×
Need for SecurityCONSERVATISM1.68×
PatriotismCONSERVATISM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Opel Vectra audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.57×
CreativityOPEN0.68×
MindfulnessBALANCE0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Opel Vectra have in Germany?

Opel Vectra has an estimated audience of 406,232 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Opel Vectra fans?

42.3% of Opel Vectra fans are female, 57.7% are male, with an average age of 45.2 years.

03

Which brands do Opel Vectra fans like most?

Opel Vectra fans show strongest brand affinity for Opel Meriva (80.77×), Opel Astra (36.79×), and Kia Picanto (20×) over the country average.

04

Where do Opel Vectra fans live in Germany?

Opel Vectra fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~60K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Opel Vectra fans also like?

Beyond Opel Vectra itself, the audience over-indexes on Opel Astra (36.79×), Kia Picanto (20×), Family car (6.86×), and Opel Mokka (12.37×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Opel Vectra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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