Opel Vectra Audience in Germany
Opel Vectra has an estimated audience of 409,440 people in Germany. 42.3% are female, 57.7% are male, average age 45.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Metamorphoses, Totally Spies!, Esra Erol, Unique Gifts, Haberler.
The average Opel Vectra fan in Germany is 45.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Metamorphoses, Totally Spies!, Esra Erol, with strongest over-indexing on Metamorphoses (8.22× the country average). Demographically, the Opel Vectra audience skews more male with an average age of 45.2, and over-indexes on personality traits such as Family Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Opel Vectra fans
| Metric | Value |
|---|---|
| Female | 42.3% |
| Male | 57.7% |
| Average age | 45.2 |
| Estimated audience size | 409,440 |
Audience persona
The typical Opel Vectra fan in Germany is more male, around 45.2 years old, with strong Family Orientation tendencies and a notable affinity for Metamorphoses.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 103,112 | 1.15× |
| Bayern | 66,593 | 1.01× |
| Baden-Württemberg | 57,055 | 1.02× |
| Niedersachsen | 44,196 | 1.11× |
| Hessen | 36,515 | 1.17× |
| Sachsen | 24,849 | 1.24× |
| Rheinland-Pfalz | 22,674 | 1.11× |
| Berlin | 15,043 | 0.82× |
| Brandenburg | 14,461 | 1.14× |
| Schleswig-Holstein | 13,301 | 0.9× |
| Sachsen-Anhalt | 11,229 | 1.06× |
| Thüringen | 11,130 | 1.07× |
| Hamburg | 9,082 | 0.98× |
| Mecklenburg-Vorpommern | 7,743 | 0.99× |
| Bremen | 2,605 | 0.74× |
| Saarland | 2,438 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Metamorphoses | 8.22× | Literature |
| Totally Spies! | 19.05× | Movies & TV |
| Esra Erol | 9.5× | Movies & TV |
| Unique Gifts | 2.26× | Shopping |
| Haberler | 1.81× | News |
| Birthday Gifts | 2.2× | Kids & Family |
| CAC 40 | 1.87× | Business & Career |
| I-Witness | 13.4× | Movies & TV |
| Artistic inspiration | 1.51× | Arts & Culture |
| Test pilot | 11.38× | |
| Diane Sawyer | 20.62× | Movies & TV |
| Geotourism | 20× | Travel & Leisure |
| Collectable | 1.83× | Kids & Family |
| Argenteuil | 22.11× | Travel & Leisure |
| Christmas Gift | 1.79× | Kids & Family |
| Fist of Legend | 31.97× | Movies & TV |
| Hundertwasserhaus | 5.62× | Travel & Leisure |
| Time (magazine) | 1.96× | News |
| Hipster | 6.88× | Politics & Society |
| The Tree of Life (film) | 9.72× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.77 |
| Pet Ownership | JOY | 1.81 |
| Need for Security | CONSERVATISM | 1.79 |
| Patriotism | CONSERVATISM | 1.41 |
| Early Adopter Mentality | POWER | 1.34 |
| DIY Mentality | THRILL | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 26.4% |
| Poland | 15.7% |
| Brazil | 9.5% |
See Opel Vectra audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Opel Vectra have in Germany?
Opel Vectra has an estimated audience of 409,440 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Opel Vectra fans?
42.3% of Opel Vectra fans are female, 57.7% are male, with an average age of 45.2 years.
Which brands do Opel Vectra fans like most?
Opel Vectra fans show strongest brand affinity for Metamorphoses (8.22×), Totally Spies! (19.05×), and Esra Erol (9.5×) over the country average.
Where do Opel Vectra fans live in Germany?
Opel Vectra fans in Germany are most concentrated in Nordrhein-Westfalen (reach 103,112), Bayern (reach 66,593), and Baden-Württemberg (reach 57,055). These three regions account for the largest share of the active audience.
What other brands do Opel Vectra fans also like?
Beyond Opel Vectra itself, the audience over-indexes on Totally Spies! (19.05×), Esra Erol (9.5×), Unique Gifts (2.26×), and Haberler (1.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Opel Vectra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.