A data profile of the people who buy, follow and care about Wood in Belgium — modelled from more than twelve digital signal sources. Wood has an estimated audience of 1,283,213 people in Belgium.
Wood has an estimated audience of 1,283,213 people in Belgium. 52.1% are female, 47.9% are male, average age 45.2. Top brand affinities: Plumbing, Renovation, Innovation, Hat, Custom motorcycle.
Top brand affinities include Plumbing, Renovation, Innovation, with strongest over-indexing on Plumbing (2.14× the country average).
Demographically, the Wood audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Individualism, Patriotism.
The typical Wood fan in Belgium is balanced, around 45.2 years old, with strong Individualism tendencies and a notable affinity for Plumbing.
The key figures that characterise the Wood profile in Belgium.
52.1% are female, 47.9% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 45.2 |
| Estimated audience size | 1,283,213 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Wood audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 21.7% |
| Italy | 6.2% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Wood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fertilizer | Home & Garden | 2.35× | ||
| 02 | Plumbing | Home & Garden | 2.14× | ||
| 03 | Carpentry | Home & Garden | 1.87× | ||
| 04 | Custom motorcycle | Cars & Mobility | 1.86× | ||
| 05 | Woodworking | Home & Garden | 1.79× | ||
| 06 | Hat | Fashion & Accessoires | 1.74× | ||
| 07 | First-time buyer | Shopping | 1.72× | ||
| 08 | Outlet store | Shopping | 1.70× | ||
| 09 | Innovation | Business & Career | 1.66× | ||
| 10 | Natural gas | Cars & Mobility | 1.65× | ||
| 11 | Efficient energy use | Technology & Electronics | 1.62× | ||
| 12 | Vacation rental | Travel & Leisure | 1.62× | ||
| 13 | Monarchy | Politics & Society | 1.58× | ||
| 14 | HVAC | Home & Garden | 1.56× | ||
| 15 | Mechanical engineering | Business & Career | 1.54× | ||
| 16 | Garden furniture | Home & Garden | 1.52× | ||
| 17 | Forestry | Home & Garden | 1.52× | ||
| 18 | Renovation | Home & Garden | 1.51× | ||
| 19 | Garden centre | Home & Garden | 1.51× | ||
| 20 | Thermal insulation | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.39× | |
| Patriotism | CONSERVATISM | 1.38× | |
| DIY Mentality | THRILL | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.90× | |
| Price Sensitivity | PREMIUM | 0.92× | |
| Healthy Lifestyle | BALANCE | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Wood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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