A data profile of the people who buy, follow and care about Wood in Spain — modelled from more than twelve digital signal sources. Wood has an estimated audience of 4,007,554 people in Spain.
Wood has an estimated audience of 4,007,554 people in Spain. 54.2% are female, 45.8% are male, average age 46.7. Top brand affinities: Volunteering, Apartment, Rayo Vallecano, Innovation, Energy.
Top brand affinities include Volunteering, Apartment, Rayo Vallecano, with strongest over-indexing on Volunteering (2.9× the country average).
Demographically, the Wood audience skews balanced with an average age of 46.7, and over-indexes on personality traits such as Individualism, Community Orientation.
The typical Wood fan in Spain is balanced, around 46.7 years old, with strong Individualism tendencies and a notable affinity for Volunteering.
The key figures that characterise the Wood profile in Spain.
54.2% are female, 45.8% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 46.7 |
| Estimated audience size | 4,007,554 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 20% | |
| 40-49 | 29% | |
| 50+ | 34% |
of the worldwide Wood audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.7% |
| Italy | 6.2% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Wood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Floral design | Home & Garden | 4.34× | ||
| 02 | Rayo Vallecano | Travel & Leisure | 3.25× | ||
| 03 | Volunteering | Politics & Society | 2.90× | ||
| 04 | Flower bouquet | Home & Garden | 2.49× | ||
| 05 | Tableware | Food & Beverages | 2.48× | ||
| 06 | Refrigerator | Home & Garden | 2.08× | ||
| 07 | Real property | Home & Garden | 2.01× | ||
| 08 | Innovation | Business & Career | 1.98× | ||
| 09 | Cleanliness | Home & Garden | 1.98× | ||
| 10 | Apartment | Business & Career | 1.84× | ||
| 11 | EBay | Shopping | 1.84× | ||
| 12 | Anthropology | Business & Career | 1.84× | ||
| 13 | Hat | Fashion & Accessoires | 1.75× | ||
| 14 | Genetics | Kids & Family | 1.73× | ||
| 15 | Modern architecture | Arts & Culture | 1.67× | ||
| 16 | Travel website | Travel & Leisure | 1.67× | ||
| 17 | Energy | Home & Garden | 1.59× | ||
| 18 | Wikipedia | Internet & Social Media | 1.58× | ||
| 19 | Nonprofit organization | Politics & Society | 1.56× | ||
| 20 | Leroy Merlin | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.40× | |
| Community Orientation | OPEN | 1.38× | |
| DIY Mentality | THRILL | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.85× | |
| Social Media Usage | JOY | 0.88× | |
| Mindfulness | BALANCE | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Wood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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